The experimentation field book: a step-by-step project guide
Experimentation is an essential part of innovation. It is the link between generating new ideas and putting them into practice. We are constantly experimenting in our daily lives, and organizations place great value on testing new products, services, and strategies. Yet there is a shortage of action...
Gespeichert in:
| Hauptverfasser: | , , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
New York, NY
Columbia University Press
[2024]
|
| Schlagworte: | |
| Online-Zugang: | DE-Aug4 DE-573 DE-91 DE-706 DE-29 Volltext |
| Zusammenfassung: | Experimentation is an essential part of innovation. It is the link between generating new ideas and putting them into practice. We are constantly experimenting in our daily lives, and organizations place great value on testing new products, services, and strategies. Yet there is a shortage of actionable guidance on how to design and execute high-quality experiments for practical purposes.This book is a hands-on manual for crafting and conducting useful experiments in real-life settings. It guides readers from any background or discipline through the fundamentals of identifying testable ideas, selecting an evidence base, prototyping, and testing, building users' skill sets and channeling their creativity through an interactive, exercise-oriented format. The book details a step-by-step framework, with user-friendly instructions and a case study illustrating the process at work at each step, as well as templates for readers to customize in their own projects. It draws on design thinking as well as other practical business approaches. From the classroom to the practice world, The Experimentation Field Book is a vital tool kit for all problem solvers and innovators seeking to address today's pressing challenges. |
| Beschreibung: | 1 Online-Ressource (99 Seiten) Diagramme |
| ISBN: | 9780231560221 |
| DOI: | 10.7312/lied21417 |
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| indexdate | 2025-01-10T17:14:48Z |
| institution | BVB |
| isbn | 9780231560221 |
| language | English |
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| spelling | Liedtka, Jeanne 1955- Verfasser (DE-588)1142951758 aut The experimentation field book a step-by-step project guide Jeanne Liedtka, Elizabeth Chen, Natalie Foley and David Kester New York, NY Columbia University Press [2024] © 2024 1 Online-Ressource (99 Seiten) Diagramme txt rdacontent c rdamedia cr rdacarrier Experimentation is an essential part of innovation. It is the link between generating new ideas and putting them into practice. We are constantly experimenting in our daily lives, and organizations place great value on testing new products, services, and strategies. Yet there is a shortage of actionable guidance on how to design and execute high-quality experiments for practical purposes.This book is a hands-on manual for crafting and conducting useful experiments in real-life settings. It guides readers from any background or discipline through the fundamentals of identifying testable ideas, selecting an evidence base, prototyping, and testing, building users' skill sets and channeling their creativity through an interactive, exercise-oriented format. The book details a step-by-step framework, with user-friendly instructions and a case study illustrating the process at work at each step, as well as templates for readers to customize in their own projects. It draws on design thinking as well as other practical business approaches. From the classroom to the practice world, The Experimentation Field Book is a vital tool kit for all problem solvers and innovators seeking to address today's pressing challenges. BUSINESS & ECONOMICS / Decision-Making & Problem Solving bisacsh Creative ability in business Chen, Elizabeth Verfasser (DE-588)1326018116 aut Foley, Natalie Verfasser aut Erscheint auch als Druck-Ausgabe 978-0-231-21417-9 https://doi.org/10.7312/lied21417 Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Liedtka, Jeanne 1955- Chen, Elizabeth Foley, Natalie The experimentation field book a step-by-step project guide BUSINESS & ECONOMICS / Decision-Making & Problem Solving bisacsh Creative ability in business |
| title | The experimentation field book a step-by-step project guide |
| title_auth | The experimentation field book a step-by-step project guide |
| title_exact_search | The experimentation field book a step-by-step project guide |
| title_exact_search_txtP | The Experimentation Field Book A Step-by-Step Project Guide |
| title_full | The experimentation field book a step-by-step project guide Jeanne Liedtka, Elizabeth Chen, Natalie Foley and David Kester |
| title_fullStr | The experimentation field book a step-by-step project guide Jeanne Liedtka, Elizabeth Chen, Natalie Foley and David Kester |
| title_full_unstemmed | The experimentation field book a step-by-step project guide Jeanne Liedtka, Elizabeth Chen, Natalie Foley and David Kester |
| title_short | The experimentation field book |
| title_sort | the experimentation field book a step by step project guide |
| title_sub | a step-by-step project guide |
| topic | BUSINESS & ECONOMICS / Decision-Making & Problem Solving bisacsh Creative ability in business |
| topic_facet | BUSINESS & ECONOMICS / Decision-Making & Problem Solving Creative ability in business |
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