The Cambridge Handbook of Consumer Psychology:
Why do consumers make the purchases they do, and which ones make them truly happy? Why are consumers willing to spend huge sums of money to appear high status? This handbook addresses these key questions and many more. It provides a comprehensive overview of consumer psychology, examining cutting-ed...
Gespeichert in:
| Format: | Elektronisch E-Book |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
Cambridge
Cambridge University Press
2015
|
| Schriftenreihe: | Cambridge handbooks in psychology
|
| Schlagworte: | |
| Online-Zugang: | DE-20 Volltext |
| Zusammenfassung: | Why do consumers make the purchases they do, and which ones make them truly happy? Why are consumers willing to spend huge sums of money to appear high status? This handbook addresses these key questions and many more. It provides a comprehensive overview of consumer psychology, examining cutting-edge research at the individual, interpersonal, and societal levels. Leading scholars summarize past and current findings and consider future lines of inquiry to deepen our understanding of the psychology behind consumers' decision making, their interactions with other consumers, and the effects of societal factors on consumption. The Cambridge Handbook of Consumer Psychology will act as a valuable guide for faculty as well as graduate and undergraduate students in psychology, marketing, management, sociology, and anthropology |
| Beschreibung: | Title from publisher's bibliographic system (viewed on 05 Oct 2015) |
| Beschreibung: | 1 Online-Ressource (xxii, 767 Seiten) |
| ISBN: | 9781107706552 |
| DOI: | 10.1017/CBO9781107706552 |
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| discipline | Psychologie Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| doi_str_mv | 10.1017/CBO9781107706552 |
| format | Electronic eBook |
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| spelling | The Cambridge Handbook of Consumer Psychology edited by Michael I. Norton, Derek D. Rucker, Cait Lamberton Cambridge Cambridge University Press 2015 1 Online-Ressource (xxii, 767 Seiten) txt rdacontent c rdamedia cr rdacarrier Cambridge handbooks in psychology Title from publisher's bibliographic system (viewed on 05 Oct 2015) Why do consumers make the purchases they do, and which ones make them truly happy? Why are consumers willing to spend huge sums of money to appear high status? This handbook addresses these key questions and many more. It provides a comprehensive overview of consumer psychology, examining cutting-edge research at the individual, interpersonal, and societal levels. Leading scholars summarize past and current findings and consider future lines of inquiry to deepen our understanding of the psychology behind consumers' decision making, their interactions with other consumers, and the effects of societal factors on consumption. The Cambridge Handbook of Consumer Psychology will act as a valuable guide for faculty as well as graduate and undergraduate students in psychology, marketing, management, sociology, and anthropology Consumers / Psychology Consumer behavior Psychologie (DE-588)4047704-6 gnd rswk-swf Verbraucherverhalten (DE-588)4062644-1 gnd rswk-swf Verbraucher (DE-588)4062632-5 gnd rswk-swf Entscheidungsverhalten (DE-588)4113448-5 gnd rswk-swf (DE-588)4143413-4 Aufsatzsammlung gnd-content Verbraucher (DE-588)4062632-5 s Psychologie (DE-588)4047704-6 s DE-604 Verbraucherverhalten (DE-588)4062644-1 s Entscheidungsverhalten (DE-588)4113448-5 s Norton, Michael I. 1975- Sonstige oth Rucker, Derek D. 1977- Sonstige oth Lamberton, Cait 1975- Sonstige oth Erscheint auch als Druck-Ausgabe 9781107069206 Erscheint auch als Druck-Ausgabe 9781107641426 https://doi.org/10.1017/CBO9781107706552 Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | The Cambridge Handbook of Consumer Psychology Consumers / Psychology Consumer behavior Psychologie (DE-588)4047704-6 gnd Verbraucherverhalten (DE-588)4062644-1 gnd Verbraucher (DE-588)4062632-5 gnd Entscheidungsverhalten (DE-588)4113448-5 gnd |
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| title | The Cambridge Handbook of Consumer Psychology |
| title_auth | The Cambridge Handbook of Consumer Psychology |
| title_exact_search | The Cambridge Handbook of Consumer Psychology |
| title_exact_search_txtP | The Cambridge Handbook of Consumer Psychology |
| title_full | The Cambridge Handbook of Consumer Psychology edited by Michael I. Norton, Derek D. Rucker, Cait Lamberton |
| title_fullStr | The Cambridge Handbook of Consumer Psychology edited by Michael I. Norton, Derek D. Rucker, Cait Lamberton |
| title_full_unstemmed | The Cambridge Handbook of Consumer Psychology edited by Michael I. Norton, Derek D. Rucker, Cait Lamberton |
| title_short | The Cambridge Handbook of Consumer Psychology |
| title_sort | the cambridge handbook of consumer psychology |
| topic | Consumers / Psychology Consumer behavior Psychologie (DE-588)4047704-6 gnd Verbraucherverhalten (DE-588)4062644-1 gnd Verbraucher (DE-588)4062632-5 gnd Entscheidungsverhalten (DE-588)4113448-5 gnd |
| topic_facet | Consumers / Psychology Consumer behavior Psychologie Verbraucherverhalten Verbraucher Entscheidungsverhalten Aufsatzsammlung |
| url | https://doi.org/10.1017/CBO9781107706552 |
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