A research agenda for service marketing:
Gespeichert in:
| Weitere Verfasser: | , , , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Cheltenham, UK ; Northampton, MA, USA
Edward Elgar Publishing
[2024]
|
| Schriftenreihe: | Elgar research agendas
|
| Schlagworte: | |
| Beschreibung: | xi, 389 Seiten Illustrationen |
| ISBN: | 9781803923161 |
Internformat
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Datensatz im Suchindex
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| id | DE-604.BV049629146 |
| illustrated | Illustrated |
| index_date | 2024-07-03T23:38:10Z |
| indexdate | 2025-01-29T17:01:48Z |
| institution | BVB |
| isbn | 9781803923161 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-034973009 |
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| physical | xi, 389 Seiten Illustrationen |
| publishDate | 2024 |
| publishDateSearch | 2024 |
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| publisher | Edward Elgar Publishing |
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| series2 | Elgar research agendas |
| spelling | A research agenda for service marketing edited by Olivier Furrer (Professor of Marketing, Department of Management), Mikèle Landry (Research Assistant, Department of Management), Chloé Baillod (Research Assistant, Department of Management, University of Fribourg), Jie Yu Kerguignas (Assistant Professor, EHL Hospitality Business School, University of Applied Sciences and Arts Western Switzerland (HES-SO), Delémont, Switzerland) Cheltenham, UK ; Northampton, MA, USA Edward Elgar Publishing [2024] © 2024 xi, 389 Seiten Illustrationen txt rdacontent n rdamedia nc rdacarrier Elgar research agendas Marketing (DE-588)4037589-4 gnd rswk-swf Dienstleistung (DE-588)4012178-1 gnd rswk-swf (DE-588)4143413-4 Aufsatzsammlung gnd-content Dienstleistung (DE-588)4012178-1 s Marketing (DE-588)4037589-4 s DE-604 Furrer, Olivier 1968- (DE-588)1164450085 edt Landry, Mikèle (DE-588)1323318461 edt Baillod, Chloé (DE-588)1323318739 edt Kerguignas, Jie Yu (DE-588)1298856531 edt Erscheint auch als Online-Ausgabe 978-1-80392-317-8 |
| spellingShingle | A research agenda for service marketing Marketing (DE-588)4037589-4 gnd Dienstleistung (DE-588)4012178-1 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4012178-1 (DE-588)4143413-4 |
| title | A research agenda for service marketing |
| title_auth | A research agenda for service marketing |
| title_exact_search | A research agenda for service marketing |
| title_exact_search_txtP | A research agenda for service marketing |
| title_full | A research agenda for service marketing edited by Olivier Furrer (Professor of Marketing, Department of Management), Mikèle Landry (Research Assistant, Department of Management), Chloé Baillod (Research Assistant, Department of Management, University of Fribourg), Jie Yu Kerguignas (Assistant Professor, EHL Hospitality Business School, University of Applied Sciences and Arts Western Switzerland (HES-SO), Delémont, Switzerland) |
| title_fullStr | A research agenda for service marketing edited by Olivier Furrer (Professor of Marketing, Department of Management), Mikèle Landry (Research Assistant, Department of Management), Chloé Baillod (Research Assistant, Department of Management, University of Fribourg), Jie Yu Kerguignas (Assistant Professor, EHL Hospitality Business School, University of Applied Sciences and Arts Western Switzerland (HES-SO), Delémont, Switzerland) |
| title_full_unstemmed | A research agenda for service marketing edited by Olivier Furrer (Professor of Marketing, Department of Management), Mikèle Landry (Research Assistant, Department of Management), Chloé Baillod (Research Assistant, Department of Management, University of Fribourg), Jie Yu Kerguignas (Assistant Professor, EHL Hospitality Business School, University of Applied Sciences and Arts Western Switzerland (HES-SO), Delémont, Switzerland) |
| title_short | A research agenda for service marketing |
| title_sort | a research agenda for service marketing |
| topic | Marketing (DE-588)4037589-4 gnd Dienstleistung (DE-588)4012178-1 gnd |
| topic_facet | Marketing Dienstleistung Aufsatzsammlung |
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