Transformational health communication: a new perspective on healthcare and prevention
Chapter 1: The Field of Health Communication: An Overview -- Chapter 2: A Failure to Communicate -- Chapter 3: Creatures of Habit – Automatic Health Behaviour -- Chapter 4: The Politics Of Talking Health: Power, Ethics, And Other Dilemmas -- Chapter 5: Eudaimonia – The Tricky Endeavour To Find Evide...
Gespeichert in:
| 1. Verfasser: | |
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| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Singapore
Palgrave Macmillan
[2024]
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| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis Klappentext |
| Zusammenfassung: | Chapter 1: The Field of Health Communication: An Overview -- Chapter 2: A Failure to Communicate -- Chapter 3: Creatures of Habit – Automatic Health Behaviour -- Chapter 4: The Politics Of Talking Health: Power, Ethics, And Other Dilemmas -- Chapter 5: Eudaimonia – The Tricky Endeavour To Find Evidence for Wellbeing or its Absence -- Chapter 6: Culture’s Consequences – Making Health Communication More Equitable And Inclusive -- Chapter 7: Nurturing a Shared Vision: Self-identity, Relationship Building and People-powered Interventions -- Chapter 8: Hashtag Stay Healthy – Digital Media for Health Communication -- Chapter 9: Back To The Roots – Using Health Communication To Connect. This book advances our understanding of communicative relationships and key barriers to more effective health communication. In this, it offers a humanistic orientation of health communication as well as its social, cultural, political, ethical, and spiritual dimensions and contexts. The book therefore brings a more inclusive and integrated approach to the major challenges and opportunities in contemporary health, medicine, and wellbeing. |
| Beschreibung: | xix, 229 Seiten Illustrationen, Diagramme |
| ISBN: | 9789819996056 |
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| 520 | 3 | |a Chapter 1: The Field of Health Communication: An Overview -- Chapter 2: A Failure to Communicate -- Chapter 3: Creatures of Habit – Automatic Health Behaviour -- Chapter 4: The Politics Of Talking Health: Power, Ethics, And Other Dilemmas -- Chapter 5: Eudaimonia – The Tricky Endeavour To Find Evidence for Wellbeing or its Absence -- Chapter 6: Culture’s Consequences – Making Health Communication More Equitable And Inclusive -- Chapter 7: Nurturing a Shared Vision: Self-identity, Relationship Building and People-powered Interventions -- Chapter 8: Hashtag Stay Healthy – Digital Media for Health Communication -- Chapter 9: Back To The Roots – Using Health Communication To Connect. | |
| 520 | 3 | |a This book advances our understanding of communicative relationships and key barriers to more effective health communication. In this, it offers a humanistic orientation of health communication as well as its social, cultural, political, ethical, and spiritual dimensions and contexts. The book therefore brings a more inclusive and integrated approach to the major challenges and opportunities in contemporary health, medicine, and wellbeing. | |
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Datensatz im Suchindex
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Contents 1 The Field of Health Communication: An Overview Introduction The Complexity of Communication Persuasion Media Effects Communication in Health The Growth of Social Marketing Approaches in Health Communication Conclusion Overview of the Book References Part I Current Barriers to More Effective Health Communication 2 A Failure to Communicate Overview Lifestyles, Individuality, and Resistance Power and Agency Health Resistance Revisited Communication Concerns 1 1 4 7 8 9 12 15 16 17 23 25 25 27 29 31 34 XV
Contents xvi D.A.R.E. Campaign (United States) Headways Cycle Helmet Campaign (UK) A Decade of Obesity Campaigns (Australia 2011-2018) Interpretation of Meaning in Health Communication References 35 36 37 39 42 3 Creatures of Habit: Automatic Health Behaviour Overview Habits The Bias of Intuition Communication Fallacies Risk Perception, Communication, and Response Risk(Y) Decisions Communication Flow of Risk Messages Factors in the Interpretation of Risk Taking Advantage of Automatic Reactions Epilogue References 49 49 50 51 55 59 60 61 63 66 67 68 4 The Politics of Talking Health: Power, Ethics, and Other Dilemmas Overview A Web of Competing Interests The Political Nature of Health Shortfalls of Monologic Communication The Policy of Truth (a Hint of Foucault) References 73 73 76 81 84 86 91 Part II 5 Origins of Health Communication Barriers Eudaimonia: The Tricky Endeavour to Find Evidence for Well-being or Its Absence Overview The Search for Well-Being Whose Well-Being Is it Anyway? 95 97 97 98 101
xvii Contents Cleanliness Is Next to Godliness Biggest Losers and Gainers Unfulfilled Promises What About the Evidence? References 6 102 104 108 112 117 Culture’s Consequences: Making Health Communication More Equitable and Inclusive 123 Overview Effects of Culture in Healthcare and Promotion Culture-Aware Health Communication Making Health Communication More Equitable A Word on Health Literacy A Framework for Better Communication Nota Bene References PartHI 123 125 127 130 132 133 137 141 Transformative Thinking in Communicating Health 7 Nurturing a Shared Vision: Self-identity, Relationship Building, and People-Powered Interventions 149 149 151 153 155 158 161 164 Overview Self-identity and Behaviour Insights from New Social Movement Theory Community Engagement Through Communication Communicating a Shared Vision Final Thoughts References 8 Hashtag Stay Healthy: Digital Media for Health Communication Overview A Brief History of ICT for Health Digital Health Promotion Online Health Information-Seeking Behaviour 147 171 171 172 174 175
Contents xviii Changing Promotional Effort—The Social Media Ecology A Glimpse into the Future Tomorrow’s Health Campaign Improved Audience Segmentation through Big Data Analysis and AI Personalised Messages and Campaigns Leveraging Micro-Influencers Heal Thyself!—Being Part of Digital Health Engagements by the Lay Public Conclusion References 9 Back to the Roots: Using Health Communication to Connect Overview Platform: Health Humanities Application in Transformative Health Communication Strategy: Social Practice Approach Application in Transformative Health Communication Process: Narrative Communication to Construct Campaigns Application in Transformative Health Communication There and Back Again—Concluding Thoughts References Index 178 180 181 183 184 186 187 190 192 199 199 202 203 206 208 211 212 215 218 223
This book advances our understanding of communicative relationships and key barriers to more effective health communication. In this, it offers a humanistic orientation of health communication as well as its social, cultural, political, ethical, and spiritual dimensions and contexts. The book therefore brings a more inclusive and integrated approach to the major challenges and opportunities in contemporary health, medicine, and wellbeing. |
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| spelling | Werder, Olaf ca. 20./21. Jh. Verfasser (DE-588)1327058715 aut Transformational health communication a new perspective on healthcare and prevention Olaf Werder Singapore Palgrave Macmillan [2024] xix, 229 Seiten Illustrationen, Diagramme txt rdacontent n rdamedia nc rdacarrier Chapter 1: The Field of Health Communication: An Overview -- Chapter 2: A Failure to Communicate -- Chapter 3: Creatures of Habit – Automatic Health Behaviour -- Chapter 4: The Politics Of Talking Health: Power, Ethics, And Other Dilemmas -- Chapter 5: Eudaimonia – The Tricky Endeavour To Find Evidence for Wellbeing or its Absence -- Chapter 6: Culture’s Consequences – Making Health Communication More Equitable And Inclusive -- Chapter 7: Nurturing a Shared Vision: Self-identity, Relationship Building and People-powered Interventions -- Chapter 8: Hashtag Stay Healthy – Digital Media for Health Communication -- Chapter 9: Back To The Roots – Using Health Communication To Connect. This book advances our understanding of communicative relationships and key barriers to more effective health communication. In this, it offers a humanistic orientation of health communication as well as its social, cultural, political, ethical, and spiritual dimensions and contexts. The book therefore brings a more inclusive and integrated approach to the major challenges and opportunities in contemporary health, medicine, and wellbeing. Gesundheitskommunikation (DE-588)1048715078 gnd rswk-swf Communication in medicine. Public health. Well-being. Psychology. Gesundheitskommunikation (DE-588)1048715078 s DE-604 Erscheint auch als Online-Ausgabe 978-981-99-9606-3 (DE-604)BV049641136 Digitalisierung UB Augsburg - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=034971648&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis Digitalisierung UB Augsburg - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=034971648&sequence=000003&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA Klappentext |
| spellingShingle | Werder, Olaf ca. 20./21. Jh Transformational health communication a new perspective on healthcare and prevention Gesundheitskommunikation (DE-588)1048715078 gnd |
| subject_GND | (DE-588)1048715078 |
| title | Transformational health communication a new perspective on healthcare and prevention |
| title_auth | Transformational health communication a new perspective on healthcare and prevention |
| title_exact_search | Transformational health communication a new perspective on healthcare and prevention |
| title_exact_search_txtP | Transformational health communication a new perspective on healthcare and prevention |
| title_full | Transformational health communication a new perspective on healthcare and prevention Olaf Werder |
| title_fullStr | Transformational health communication a new perspective on healthcare and prevention Olaf Werder |
| title_full_unstemmed | Transformational health communication a new perspective on healthcare and prevention Olaf Werder |
| title_short | Transformational health communication |
| title_sort | transformational health communication a new perspective on healthcare and prevention |
| title_sub | a new perspective on healthcare and prevention |
| topic | Gesundheitskommunikation (DE-588)1048715078 gnd |
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