Strategic planning for public relations:
"The seventh edition of Strategic Planning for Public Relations continues its place as a leading text to guide students in developing successful public relations campaigns. Deborah Silverman and Ronald Smith bring their experience as instructors and public relations professionals to the book, p...
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York, NY
Routledge
2024
|
| Ausgabe: | Seventh edition |
| Schlagworte: | |
| Zusammenfassung: | "The seventh edition of Strategic Planning for Public Relations continues its place as a leading text to guide students in developing successful public relations campaigns. Deborah Silverman and Ronald Smith bring their experience as instructors and public relations professionals to the book, providing clear, step-by-step guidance on how to plan and implement strategic communications campaigns. This new edition includes diverse examples of current cases along with classic cases that stand the test of time. It includes new "Ethics Minutes" scenarios in each step, a new research step, and examples of award-winning public relations campaigns. It also significantly increases information on social media and features a reformatting of the tactics step into four separate parts based on the PESO model (Paid Media, Earned Media, Shared Media, and Owned Media). As a leader in teaching public relations strategy, this text is ideal for students in upper division undergraduate and graduate courses in public relations strategy and campaigns. Complementing the book are online resources for both students and instructors. For students: step overviews, useful links to professional organizations and resources, checklists for the ten steps in the planning process, and two sample campaigns. For instructors: an instructors' manual, PowerPoint slides, sample syllabi, a critique evaluation worksheet, and checklists for the ten steps in the planning process. For these online resources, please visit www.routledge.com/9781032391168"-- |
| Beschreibung: | xlvi, 509 Seiten Diagramme |
| ISBN: | 9781032391175 1032391170 9781032391168 1032391162 |
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| 520 | 3 | |a "The seventh edition of Strategic Planning for Public Relations continues its place as a leading text to guide students in developing successful public relations campaigns. Deborah Silverman and Ronald Smith bring their experience as instructors and public relations professionals to the book, providing clear, step-by-step guidance on how to plan and implement strategic communications campaigns. This new edition includes diverse examples of current cases along with classic cases that stand the test of time. It includes new "Ethics Minutes" scenarios in each step, a new research step, and examples of award-winning public relations campaigns. It also significantly increases information on social media and features a reformatting of the tactics step into four separate parts based on the PESO model (Paid Media, Earned Media, Shared Media, and Owned Media). As a leader in teaching public relations strategy, this text is ideal for students in upper division undergraduate and graduate courses in public relations strategy and campaigns. Complementing the book are online resources for both students and instructors. For students: step overviews, useful links to professional organizations and resources, checklists for the ten steps in the planning process, and two sample campaigns. For instructors: an instructors' manual, PowerPoint slides, sample syllabi, a critique evaluation worksheet, and checklists for the ten steps in the planning process. For these online resources, please visit www.routledge.com/9781032391168"-- | |
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Datensatz im Suchindex
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| illustrated | Not Illustrated |
| index_date | 2024-07-03T23:37:38Z |
| indexdate | 2024-07-20T04:36:35Z |
| institution | BVB |
| isbn | 9781032391175 1032391170 9781032391168 1032391162 |
| language | English |
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| spelling | Silverman, Deborah A. Verfasser (DE-588)1326220837 aut Strategic planning for public relations Deborah A. Silverman and Ronald D. Smith Seventh edition New York, NY Routledge 2024 xlvi, 509 Seiten Diagramme txt rdacontent n rdamedia nc rdacarrier "The seventh edition of Strategic Planning for Public Relations continues its place as a leading text to guide students in developing successful public relations campaigns. Deborah Silverman and Ronald Smith bring their experience as instructors and public relations professionals to the book, providing clear, step-by-step guidance on how to plan and implement strategic communications campaigns. This new edition includes diverse examples of current cases along with classic cases that stand the test of time. It includes new "Ethics Minutes" scenarios in each step, a new research step, and examples of award-winning public relations campaigns. It also significantly increases information on social media and features a reformatting of the tactics step into four separate parts based on the PESO model (Paid Media, Earned Media, Shared Media, and Owned Media). As a leader in teaching public relations strategy, this text is ideal for students in upper division undergraduate and graduate courses in public relations strategy and campaigns. Complementing the book are online resources for both students and instructors. For students: step overviews, useful links to professional organizations and resources, checklists for the ten steps in the planning process, and two sample campaigns. For instructors: an instructors' manual, PowerPoint slides, sample syllabi, a critique evaluation worksheet, and checklists for the ten steps in the planning process. For these online resources, please visit www.routledge.com/9781032391168"-- Strategische Planung (DE-588)4309237-8 gnd rswk-swf Öffentlichkeitsarbeit (DE-588)4043188-5 gnd rswk-swf Public relations Strategic planning Öffentlichkeitsarbeit (DE-588)4043188-5 s Strategische Planung (DE-588)4309237-8 s DE-604 Smith, Ronald D. 1948- Verfasser (DE-588)1037400151 aut Online version 9781003348467 Silverman, Deborah A. Strategic planning for public relations Seventh edition New York, NY : Routledge, 2024 |
| spellingShingle | Silverman, Deborah A. Smith, Ronald D. 1948- Strategic planning for public relations Strategische Planung (DE-588)4309237-8 gnd Öffentlichkeitsarbeit (DE-588)4043188-5 gnd |
| subject_GND | (DE-588)4309237-8 (DE-588)4043188-5 |
| title | Strategic planning for public relations |
| title_auth | Strategic planning for public relations |
| title_exact_search | Strategic planning for public relations |
| title_exact_search_txtP | Strategic planning for public relations |
| title_full | Strategic planning for public relations Deborah A. Silverman and Ronald D. Smith |
| title_fullStr | Strategic planning for public relations Deborah A. Silverman and Ronald D. Smith |
| title_full_unstemmed | Strategic planning for public relations Deborah A. Silverman and Ronald D. Smith |
| title_short | Strategic planning for public relations |
| title_sort | strategic planning for public relations |
| topic | Strategische Planung (DE-588)4309237-8 gnd Öffentlichkeitsarbeit (DE-588)4043188-5 gnd |
| topic_facet | Strategische Planung Öffentlichkeitsarbeit |
| work_keys_str_mv | AT silvermandeboraha strategicplanningforpublicrelations AT smithronaldd strategicplanningforpublicrelations |