Estrategias empresariales: un caso de economía solidaria : publicación de los resultados de la investigación del proyecto PG17-2019

This book is the product of research work called "Estrategias Empresariales para la Asoción de Mujeres Rurales de Colombia y el Caqueta (ASMUCOCA)" (Business Strategies for the Association of Colombia’s and Caqueta’s Rural Women - ASMUCOCA - in English), which has two chapters, the first o...

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Bibliographische Detailangaben
Hauptverfasser: Molina Peralta, Iraide (VerfasserIn), Perdomo Paredes, Sandra (VerfasserIn), Lanza, Laura Camila (VerfasserIn), Hurtatis Leal, Miller (VerfasserIn)
Format: Elektronisch E-Book
Sprache:Spanish
Veröffentlicht: Bogotá Sello Editorial UNAD 2023
Schriftenreihe:Escuela de Ciencias Administrativas, Contables, Económicas y de Negocios - ECACEN
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Zusammenfassung:This book is the product of research work called "Estrategias Empresariales para la Asoción de Mujeres Rurales de Colombia y el Caqueta (ASMUCOCA)" (Business Strategies for the Association of Colombia’s and Caqueta’s Rural Women - ASMUCOCA - in English), which has two chapters, the first of which addresses topics such as: Business strategy and the solidarity economy, in which it is explained what business strategies are; business strategies in the solidarity economy; and the significance of planning in the business strategies of solidarity economy’s organizations. It also refers to the ASMUCOCA case study, which is carried out under the methodology of strategic planning. The second chapter relates the proposal of strategies to be developed in each functional area of ASMUCOCA, this proposal is based on the results of the strategic planning, which scales down to the tactical planning to improve the productivity level of solidarity economy’s organizations.
Beschreibung:1 Online-Ressource
ISBN:9789586519083
DOI:10.22490/9789586519083