Building AI Driven marketing capabilities: understand customer needs and deliver value through AI
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Weitere Verfasser: | , , |
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Berkeley, CA
Apress
[2024]
|
| Schlagworte: | |
| Beschreibung: | vi, 340 Seiten Illustrationen, Diagramme |
| ISBN: | 9781484298091 |
Internformat
MARC
| LEADER | 00000nam a2200000zc 4500 | ||
|---|---|---|---|
| 001 | BV049620020 | ||
| 003 | DE-604 | ||
| 005 | 20240412 | ||
| 007 | t | ||
| 008 | 240319s2024 a||| |||| 00||| eng d | ||
| 020 | |a 9781484298091 |c pbk |9 978-1-4842-9809-1 | ||
| 035 | |a (OCoLC)1430765671 | ||
| 035 | |a (DE-599)BVBBV049620020 | ||
| 040 | |a DE-604 |b ger |e rda | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-945 | ||
| 084 | |a QP 600 |0 (DE-625)141905: |2 rvk | ||
| 100 | 1 | |a Zaidi, Neha |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Building AI Driven marketing capabilities |b understand customer needs and deliver value through AI |c [About the editors] Neha Zaidi, Mohit Maurya, Simon Grima, Pallavi Tyagi |
| 264 | 1 | |a Berkeley, CA |b Apress |c [2024] | |
| 264 | 4 | |c © 2024 | |
| 300 | |a vi, 340 Seiten |b Illustrationen, Diagramme | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Künstliche Intelligenz |0 (DE-588)4033447-8 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Verbraucherzufriedenheit |0 (DE-588)4129147-5 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Marketing |0 (DE-588)4037589-4 |D s |
| 689 | 0 | 1 | |a Künstliche Intelligenz |0 (DE-588)4033447-8 |D s |
| 689 | 0 | 2 | |a Verbraucherzufriedenheit |0 (DE-588)4129147-5 |D s |
| 689 | 0 | |5 DE-604 | |
| 700 | 1 | |a Maurya, Mohit |4 edt | |
| 700 | 1 | |a Grima, Simon |0 (DE-588)1103154818 |4 edt | |
| 700 | 1 | |a Tyagi, Pallavi |0 (DE-588)1286260256 |4 edt | |
| 776 | 0 | 8 | |i Erscheint auch als |n Online-Ausgabe |z 978-1-4842-9810-7 |
Datensatz im Suchindex
| _version_ | 1805071351581507584 |
|---|---|
| adam_text | |
| adam_txt | |
| any_adam_object | |
| any_adam_object_boolean | |
| author | Zaidi, Neha |
| author2 | Maurya, Mohit Grima, Simon Tyagi, Pallavi |
| author2_role | edt edt edt |
| author2_variant | m m mm s g sg p t pt |
| author_GND | (DE-588)1103154818 (DE-588)1286260256 |
| author_facet | Zaidi, Neha Maurya, Mohit Grima, Simon Tyagi, Pallavi |
| author_role | aut |
| author_sort | Zaidi, Neha |
| author_variant | n z nz |
| building | Verbundindex |
| bvnumber | BV049620020 |
| classification_rvk | QP 600 |
| ctrlnum | (OCoLC)1430765671 (DE-599)BVBBV049620020 |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>00000nam a2200000zc 4500</leader><controlfield tag="001">BV049620020</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20240412</controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">240319s2024 a||| |||| 00||| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781484298091</subfield><subfield code="c">pbk</subfield><subfield code="9">978-1-4842-9809-1</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)1430765671</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV049620020</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rda</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-945</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 600</subfield><subfield code="0">(DE-625)141905:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Zaidi, Neha</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Building AI Driven marketing capabilities</subfield><subfield code="b">understand customer needs and deliver value through AI</subfield><subfield code="c">[About the editors] Neha Zaidi, Mohit Maurya, Simon Grima, Pallavi Tyagi</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Berkeley, CA</subfield><subfield code="b">Apress</subfield><subfield code="c">[2024]</subfield></datafield><datafield tag="264" ind1=" " ind2="4"><subfield code="c">© 2024</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">vi, 340 Seiten</subfield><subfield code="b">Illustrationen, Diagramme</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Künstliche Intelligenz</subfield><subfield code="0">(DE-588)4033447-8</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Verbraucherzufriedenheit</subfield><subfield code="0">(DE-588)4129147-5</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Künstliche Intelligenz</subfield><subfield code="0">(DE-588)4033447-8</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="2"><subfield code="a">Verbraucherzufriedenheit</subfield><subfield code="0">(DE-588)4129147-5</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Maurya, Mohit</subfield><subfield code="4">edt</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Grima, Simon</subfield><subfield code="0">(DE-588)1103154818</subfield><subfield code="4">edt</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Tyagi, Pallavi</subfield><subfield code="0">(DE-588)1286260256</subfield><subfield code="4">edt</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Online-Ausgabe</subfield><subfield code="z">978-1-4842-9810-7</subfield></datafield></record></collection> |
| id | DE-604.BV049620020 |
| illustrated | Illustrated |
| index_date | 2024-07-03T23:37:06Z |
| indexdate | 2024-07-20T04:36:26Z |
| institution | BVB |
| isbn | 9781484298091 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-034964087 |
| oclc_num | 1430765671 |
| open_access_boolean | |
| owner | DE-945 |
| owner_facet | DE-945 |
| physical | vi, 340 Seiten Illustrationen, Diagramme |
| publishDate | 2024 |
| publishDateSearch | 2024 |
| publishDateSort | 2024 |
| publisher | Apress |
| record_format | marc |
| spelling | Zaidi, Neha Verfasser aut Building AI Driven marketing capabilities understand customer needs and deliver value through AI [About the editors] Neha Zaidi, Mohit Maurya, Simon Grima, Pallavi Tyagi Berkeley, CA Apress [2024] © 2024 vi, 340 Seiten Illustrationen, Diagramme txt rdacontent n rdamedia nc rdacarrier Marketing (DE-588)4037589-4 gnd rswk-swf Künstliche Intelligenz (DE-588)4033447-8 gnd rswk-swf Verbraucherzufriedenheit (DE-588)4129147-5 gnd rswk-swf Marketing (DE-588)4037589-4 s Künstliche Intelligenz (DE-588)4033447-8 s Verbraucherzufriedenheit (DE-588)4129147-5 s DE-604 Maurya, Mohit edt Grima, Simon (DE-588)1103154818 edt Tyagi, Pallavi (DE-588)1286260256 edt Erscheint auch als Online-Ausgabe 978-1-4842-9810-7 |
| spellingShingle | Zaidi, Neha Building AI Driven marketing capabilities understand customer needs and deliver value through AI Marketing (DE-588)4037589-4 gnd Künstliche Intelligenz (DE-588)4033447-8 gnd Verbraucherzufriedenheit (DE-588)4129147-5 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4033447-8 (DE-588)4129147-5 |
| title | Building AI Driven marketing capabilities understand customer needs and deliver value through AI |
| title_auth | Building AI Driven marketing capabilities understand customer needs and deliver value through AI |
| title_exact_search | Building AI Driven marketing capabilities understand customer needs and deliver value through AI |
| title_exact_search_txtP | Building AI Driven marketing capabilities understand customer needs and deliver value through AI |
| title_full | Building AI Driven marketing capabilities understand customer needs and deliver value through AI [About the editors] Neha Zaidi, Mohit Maurya, Simon Grima, Pallavi Tyagi |
| title_fullStr | Building AI Driven marketing capabilities understand customer needs and deliver value through AI [About the editors] Neha Zaidi, Mohit Maurya, Simon Grima, Pallavi Tyagi |
| title_full_unstemmed | Building AI Driven marketing capabilities understand customer needs and deliver value through AI [About the editors] Neha Zaidi, Mohit Maurya, Simon Grima, Pallavi Tyagi |
| title_short | Building AI Driven marketing capabilities |
| title_sort | building ai driven marketing capabilities understand customer needs and deliver value through ai |
| title_sub | understand customer needs and deliver value through AI |
| topic | Marketing (DE-588)4037589-4 gnd Künstliche Intelligenz (DE-588)4033447-8 gnd Verbraucherzufriedenheit (DE-588)4129147-5 gnd |
| topic_facet | Marketing Künstliche Intelligenz Verbraucherzufriedenheit |
| work_keys_str_mv | AT zaidineha buildingaidrivenmarketingcapabilitiesunderstandcustomerneedsanddelivervaluethroughai AT mauryamohit buildingaidrivenmarketingcapabilitiesunderstandcustomerneedsanddelivervaluethroughai AT grimasimon buildingaidrivenmarketingcapabilitiesunderstandcustomerneedsanddelivervaluethroughai AT tyagipallavi buildingaidrivenmarketingcapabilitiesunderstandcustomerneedsanddelivervaluethroughai |