Fashion Myths: A Cultural Critique
Gespeichert in:
| Weitere Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Bielefeld
transcript Verlag
2014
|
| Ausgabe: | 1. Auflage |
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Beschreibung: | Besides products and services multinational corporations also sell myths, values and immaterial goods. Such »meta-goods« (e.g. prestige, beauty, strength) are major selling points in the context of successful marketing and advertising. Fashion adverts draw on deeply rooted human values, ideals and desires such as values and symbols of social recognition, beautification and rejuvenation. Although the reference to such meta-goods is obvious to some consumers, their rootedness in philosophical theories of human nature is less apparent, even for the marketers and advertisers themselves. This book is of special interest for researchers and students in the fields of Cultural Studies, Media Studies, Marketing, Advertising, Fashion, Cultural Critique, Philosophy, Sociology, Anthropology and Psychology, and for anyone interested in the ways in which fashion operates |
| Beschreibung: | 1 Online-Ressource (166 Seiten) |
| ISBN: | 9783839424377 |
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| spelling | Fashion Myths A Cultural Critique Roman Meinhold, John Irons 1. Auflage Bielefeld transcript Verlag 2014 1 Online-Ressource (166 Seiten) txt rdacontent c rdamedia cr rdacarrier Besides products and services multinational corporations also sell myths, values and immaterial goods. Such »meta-goods« (e.g. prestige, beauty, strength) are major selling points in the context of successful marketing and advertising. Fashion adverts draw on deeply rooted human values, ideals and desires such as values and symbols of social recognition, beautification and rejuvenation. Although the reference to such meta-goods is obvious to some consumers, their rootedness in philosophical theories of human nature is less apparent, even for the marketers and advertisers themselves. This book is of special interest for researchers and students in the fields of Cultural Studies, Media Studies, Marketing, Advertising, Fashion, Cultural Critique, Philosophy, Sociology, Anthropology and Psychology, and for anyone interested in the ways in which fashion operates Philosophy / Culture / Fashion / Marketing / Advertising / Fashion Studies / Philosophy of Culture / Cultural Theory / Design / Cultural Studies Philosophische Anthropologie (DE-588)4045798-9 gnd rswk-swf Selbstbild (DE-588)4077349-8 gnd rswk-swf Mode (DE-588)4039792-0 gnd rswk-swf Philosophie (DE-588)4045791-6 gnd rswk-swf Mode (DE-588)4039792-0 s Philosophie (DE-588)4045791-6 s Philosophische Anthropologie (DE-588)4045798-9 s Selbstbild (DE-588)4077349-8 s DE-604 Meinhold, Roman Sonstige oth Irons, John trl https://elibrary.utb.de/doi/book/10.5555/9783839424377 Verlag kostenfrei Volltext |
| spellingShingle | Fashion Myths A Cultural Critique Philosophy / Culture / Fashion / Marketing / Advertising / Fashion Studies / Philosophy of Culture / Cultural Theory / Design / Cultural Studies Philosophische Anthropologie (DE-588)4045798-9 gnd Selbstbild (DE-588)4077349-8 gnd Mode (DE-588)4039792-0 gnd Philosophie (DE-588)4045791-6 gnd |
| subject_GND | (DE-588)4045798-9 (DE-588)4077349-8 (DE-588)4039792-0 (DE-588)4045791-6 |
| title | Fashion Myths A Cultural Critique |
| title_auth | Fashion Myths A Cultural Critique |
| title_exact_search | Fashion Myths A Cultural Critique |
| title_exact_search_txtP | Fashion Myths A Cultural Critique |
| title_full | Fashion Myths A Cultural Critique Roman Meinhold, John Irons |
| title_fullStr | Fashion Myths A Cultural Critique Roman Meinhold, John Irons |
| title_full_unstemmed | Fashion Myths A Cultural Critique Roman Meinhold, John Irons |
| title_short | Fashion Myths |
| title_sort | fashion myths a cultural critique |
| title_sub | A Cultural Critique |
| topic | Philosophy / Culture / Fashion / Marketing / Advertising / Fashion Studies / Philosophy of Culture / Cultural Theory / Design / Cultural Studies Philosophische Anthropologie (DE-588)4045798-9 gnd Selbstbild (DE-588)4077349-8 gnd Mode (DE-588)4039792-0 gnd Philosophie (DE-588)4045791-6 gnd |
| topic_facet | Philosophy / Culture / Fashion / Marketing / Advertising / Fashion Studies / Philosophy of Culture / Cultural Theory / Design / Cultural Studies Philosophische Anthropologie Selbstbild Mode Philosophie |
| url | https://elibrary.utb.de/doi/book/10.5555/9783839424377 |
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