Consumer Psychology: A Study Guide to Qualitative Research Methods:
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Leverkusen
Verlag Barbara Budrich
2016
|
| Ausgabe: | 1. Auflage |
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Beschreibung: | This book provides students with a clear and concise guide to studying undergraduate courses in qualitative consumer research and ethnography. The authors present the major qualitative research approaches used in consumer and marketing research as well as practical procedures and theoretical aspects of research design, report presentation etc. In addition to that a weekly study guide, including comprehensive reading lists, completes the book |
| Beschreibung: | 1 Online-Ressource (166 Seiten) |
| ISBN: | 9783847408918 |
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| illustrated | Not Illustrated |
| index_date | 2024-07-03T23:37:02Z |
| indexdate | 2024-07-10T10:12:18Z |
| institution | BVB |
| isbn | 9783847408918 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-034963019 |
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| physical | 1 Online-Ressource (166 Seiten) |
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| publishDate | 2016 |
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| publisher | Verlag Barbara Budrich |
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| spelling | Consumer Psychology: A Study Guide to Qualitative Research Methods Paul M.W. Hackett, Jessica Schwarzenbach, Uta Maria Jürgens 1. Auflage Leverkusen Verlag Barbara Budrich 2016 1 Online-Ressource (166 Seiten) txt rdacontent c rdamedia cr rdacarrier This book provides students with a clear and concise guide to studying undergraduate courses in qualitative consumer research and ethnography. The authors present the major qualitative research approaches used in consumer and marketing research as well as practical procedures and theoretical aspects of research design, report presentation etc. In addition to that a weekly study guide, including comprehensive reading lists, completes the book qualitative research ethnography consumer research Hackett, Paul M.W. Sonstige oth Schwarzenbach, Jessica aut Jürgens, Uta Maria aut https://elibrary.utb.de/doi/book/10.3224/9783847408918 Verlag kostenfrei Volltext |
| spellingShingle | Schwarzenbach, Jessica Jürgens, Uta Maria Consumer Psychology: A Study Guide to Qualitative Research Methods qualitative research ethnography consumer research |
| title | Consumer Psychology: A Study Guide to Qualitative Research Methods |
| title_auth | Consumer Psychology: A Study Guide to Qualitative Research Methods |
| title_exact_search | Consumer Psychology: A Study Guide to Qualitative Research Methods |
| title_exact_search_txtP | Consumer Psychology: A Study Guide to Qualitative Research Methods |
| title_full | Consumer Psychology: A Study Guide to Qualitative Research Methods Paul M.W. Hackett, Jessica Schwarzenbach, Uta Maria Jürgens |
| title_fullStr | Consumer Psychology: A Study Guide to Qualitative Research Methods Paul M.W. Hackett, Jessica Schwarzenbach, Uta Maria Jürgens |
| title_full_unstemmed | Consumer Psychology: A Study Guide to Qualitative Research Methods Paul M.W. Hackett, Jessica Schwarzenbach, Uta Maria Jürgens |
| title_short | Consumer Psychology: A Study Guide to Qualitative Research Methods |
| title_sort | consumer psychology a study guide to qualitative research methods |
| topic | qualitative research ethnography consumer research |
| topic_facet | qualitative research ethnography consumer research |
| url | https://elibrary.utb.de/doi/book/10.3224/9783847408918 |
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