Social media strategy: marketing, advertising, and public relations in the consumer revolution
"This essential guide to marketing, advertising, and PR unlocks current strategies to build and leverage consumer influence across social media. The fourth edition features concise, graphics-oriented sections that get students creating content early. Updates throughout complement new sections o...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Lanham ; Boulder ; New York ; London
Rowman & Littlefield
[2025]
|
| Ausgabe: | Fourth edition |
| Schlagworte: | |
| Zusammenfassung: | "This essential guide to marketing, advertising, and PR unlocks current strategies to build and leverage consumer influence across social media. The fourth edition features concise, graphics-oriented sections that get students creating content early. Updates throughout complement new sections on AI and Web3 and updated online ancillaries"-- |
| Beschreibung: | xx, 437 Seiten Illustrationen 26 cm |
| ISBN: | 9781538180112 9781538167090 |
Internformat
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| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
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Datensatz im Suchindex
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| id | DE-604.BV049616985 |
| illustrated | Illustrated |
| index_date | 2024-07-03T23:36:57Z |
| indexdate | 2024-07-20T07:25:46Z |
| institution | BVB |
| isbn | 9781538180112 9781538167090 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-034961063 |
| oclc_num | 1437844852 |
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| physical | xx, 437 Seiten Illustrationen 26 cm |
| publishDate | 2025 |
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| publisher | Rowman & Littlefield |
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| spelling | Quesenberry, Keith A. 1971- Verfasser (DE-588)1136934022 aut Social media strategy marketing, advertising, and public relations in the consumer revolution Keith A. Quesenberry, Messiah University Fourth edition Lanham ; Boulder ; New York ; London Rowman & Littlefield [2025] © 2025 xx, 437 Seiten Illustrationen 26 cm txt rdacontent n rdamedia nc rdacarrier "This essential guide to marketing, advertising, and PR unlocks current strategies to build and leverage consumer influence across social media. The fourth edition features concise, graphics-oriented sections that get students creating content early. Updates throughout complement new sections on AI and Web3 and updated online ancillaries"-- Marketing (DE-588)4037589-4 gnd rswk-swf Soziale Software (DE-588)7550143-0 gnd rswk-swf Online-Marketing (DE-588)7706419-7 gnd rswk-swf Verbraucher (DE-588)4062632-5 gnd rswk-swf Social Media (DE-588)4639271-3 gnd rswk-swf Werbung (DE-588)4065541-6 gnd rswk-swf Internet marketing Internet advertising Social media Internet in public relations Marketing sur Internet Publicité sur Internet Médias sociaux Internet dans les relations publiques social media Textbooks Online-Marketing (DE-588)7706419-7 s Soziale Software (DE-588)7550143-0 s DE-604 Marketing (DE-588)4037589-4 s Werbung (DE-588)4065541-6 s Social Media (DE-588)4639271-3 s Verbraucher (DE-588)4062632-5 s Erscheint auch als Online-Ausgabe 978-1-5381-6710-6 |
| spellingShingle | Quesenberry, Keith A. 1971- Social media strategy marketing, advertising, and public relations in the consumer revolution Marketing (DE-588)4037589-4 gnd Soziale Software (DE-588)7550143-0 gnd Online-Marketing (DE-588)7706419-7 gnd Verbraucher (DE-588)4062632-5 gnd Social Media (DE-588)4639271-3 gnd Werbung (DE-588)4065541-6 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)7550143-0 (DE-588)7706419-7 (DE-588)4062632-5 (DE-588)4639271-3 (DE-588)4065541-6 |
| title | Social media strategy marketing, advertising, and public relations in the consumer revolution |
| title_auth | Social media strategy marketing, advertising, and public relations in the consumer revolution |
| title_exact_search | Social media strategy marketing, advertising, and public relations in the consumer revolution |
| title_exact_search_txtP | Social media strategy marketing, advertising, and public relations in the consumer revolution |
| title_full | Social media strategy marketing, advertising, and public relations in the consumer revolution Keith A. Quesenberry, Messiah University |
| title_fullStr | Social media strategy marketing, advertising, and public relations in the consumer revolution Keith A. Quesenberry, Messiah University |
| title_full_unstemmed | Social media strategy marketing, advertising, and public relations in the consumer revolution Keith A. Quesenberry, Messiah University |
| title_short | Social media strategy |
| title_sort | social media strategy marketing advertising and public relations in the consumer revolution |
| title_sub | marketing, advertising, and public relations in the consumer revolution |
| topic | Marketing (DE-588)4037589-4 gnd Soziale Software (DE-588)7550143-0 gnd Online-Marketing (DE-588)7706419-7 gnd Verbraucher (DE-588)4062632-5 gnd Social Media (DE-588)4639271-3 gnd Werbung (DE-588)4065541-6 gnd |
| topic_facet | Marketing Soziale Software Online-Marketing Verbraucher Social Media Werbung |
| work_keys_str_mv | AT quesenberrykeitha socialmediastrategymarketingadvertisingandpublicrelationsintheconsumerrevolution |