The complete commercial artist: making modern design in Japan, 1928-1930 : selected pages from all 24 volumes
現代商業美術全集

From 1928 to 1930, Tokyo publisher Ars issued 'The Complete Commercial Artist': a fully illustrated journal of commercial design for both commercial retail spaces and print design. Across its 24 issues, volumes were dedicated to topics ranging from posters, packaging, flyers, page layout a...

Ausführliche Beschreibung

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Bibliographische Detailangaben
1. Verfasser: Weisenfeld, Gennifer S. 1966- (VerfasserIn)
Format: Buch
Sprache:English
Chinese
Veröffentlicht: San Francisco, California Letterform Archive [2024]
Schlagworte:
Zusammenfassung:From 1928 to 1930, Tokyo publisher Ars issued 'The Complete Commercial Artist': a fully illustrated journal of commercial design for both commercial retail spaces and print design. Across its 24 issues, volumes were dedicated to topics ranging from posters, packaging, flyers, page layout and typography to neon signage, billboards and shop window displays. The publication's lead writer, Hamada Masuji, was a passionate advocate for commercial design, and he ensured that its audience included both large manufacturing companies and small businesses, as well as design aficionados in Japan.This generous volume from Letterform Archive Books shares hundreds of exuberant and whimsical pages from all 24 issues of the now-rare publication. An accompanying essay by art historian Gennifer Weisenfeld introduces readers to the magazine's creators and offers analysis into their use of illustration, photography, typography and lettering, highlighting both Japanese and European influences as new forms of media that sparked a global dialogue.Presented for the first time to an English audience, The Complete Commercial Artist: Making Modern Design in Japan 1928-1930 takes readers on an eye-opening tour of interwar Japan's vibrant visual culture
Beschreibung:432 Seiten 27 cm
ISBN:9781736863343
1736863347

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