The WhatsApp India story: inside the digital Maya sphere

WhatsApp is used by over half a billion people in India today in all fields – in business, corporate and informal sectors, in government, for education and among friends, families and acquaintances. This book critically explores the social messaging app’s rapid expansion in India and its growing inf...

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Bibliographische Detailangaben
Hauptverfasser: Narayan, Sunetra Sen (VerfasserIn), Narayanan, Shalini (VerfasserIn)
Format: Buch
Sprache:English
Veröffentlicht: London ; New York Routledge ; Taylor & Francis 2024
Ausgabe:first published 2024
Schlagworte:
Zusammenfassung:WhatsApp is used by over half a billion people in India today in all fields – in business, corporate and informal sectors, in government, for education and among friends, families and acquaintances. This book critically explores the social messaging app’s rapid expansion in India and its growing influence and looks at whether, as a form of horizontal communication, it poses a challenge to more traditional structures of communication.The book examines WhatsApp’s spread in the personal and professional lives of Indians and the myriad ways in which people in India are using the app in social and business interactions, including among people living with disabilities. Using case studies, interviews, surveys and in-depth research, it analyses key aspects of WhatsApp’s massive popularity and its impact on how people communicate. It also explores its impact on the psycho-social dynamics in India, including the dissemination of fake news and politically motivated content, and the consequent need for media regulation in the country.One of the first books to analyse the pervasiveness of WhatsApp and social media apps in different areas of Indian society, this book will be of interest to scholars and students of media studies, communication studies, digital media, cultural studies, cyberculture studies, sociology and social policy and media law
Beschreibung:List of Figures x; Foreword xii; Acknowledgements xv; 1 WhatsAppening India: The Message is the Medium 1; 2 Social Messaging: The Theoretical Framework 24; 3 Hello WhatsApp: Connecting Friends and Family 60; 4 Politics and Elections: The Virtual Battleground 89; 5 The Menace of Fake News: Beware the Forward 114; 6 Regulatory Challenges: Crime and Punishment 146; 7 WhatsApp and Disability: An Enabler? 178; 8 Professionals and Messaging: Fatigue or Administrative Ease? 202; 9 Doing Business, the Social Messaging Way 225; 10 Conclusions: The WhatsApp Way of Life 250; Appendix 273; Index 278;
Beschreibung:xvi, 283 Seiten
ISBN:9781032699240
9781032574172

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