Delivering the visitor experience: how to create, manage and develop an unforgettable visitor experience at your museum
Visitor experience has been a long neglected aspect of museum practise, receiving less academic attention than areas such as exhibition design or collections care. Despite this, the quality of the visitor experience is the single biggest factor which will influence visitors returning to your museum,...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
London
Facet Publishing
2023
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| Schlagworte: | |
| Online-Zugang: | BSB01 UBG01 Volltext |
| Zusammenfassung: | Visitor experience has been a long neglected aspect of museum practise, receiving less academic attention than areas such as exhibition design or collections care. Despite this, the quality of the visitor experience is the single biggest factor which will influence visitors returning to your museum, or recommending a visit to friends or family. It is also the area of museum practise that has undergone the biggest change in the last twenty years. The image of the aged security warder shouting at children to not touch the exhibits has long gone. Now, museum visitors expect teams of friendly, knowledgeable and passionate people ready to engage them with the museum in an interactive and enthusiastic way. Expectations have never been higher, and as they grow, museums must develop the visitor experiences they deliver in order to meet them.<br><br>The book discusses the process of delivering a visitor experience from beginning to end; from opening a new visitor offer and building a team through to future planning and strategies for development. It draws from theories from practitioners and academics, arguing that by examining issues such as motivation and relevance, museum operators can start to truly put themselves in their visitors' shoes and build experiences that are impactful and unforgettable |
| Beschreibung: | Title from publisher's bibliographic system (viewed on 15 Dec 2023) Part 1: Creating the Visitor Experience -- 1: Recruiting Your Visitor Experience Team -- 2: Delivering a Great Induction -- 3: Volunteering and the Visitor Experience -- 4: Visitor Journey Mapping -- 5: Ticketing, Capacities and Crowd Management -- Part 2: Managing the Visitor Experience -- 6: Operational Procedures -- 7: Performance Management -- 8: Emotion and the Visitor Experience -- 9: Guided Tours -- 10: Crisis Management -- Part 3: Developing the Visitor Experience -- 11: Advocating for the Visitor Experience -- 12: Measuring the Visitor Experience -- 13: Creating a Visitor Experience Strategy -- 14: Continuing Development and Engagement -- 15: Innovation and Visitor Experience Teams -- 16: Change Management -- Conclusion -- References and Further Reading -- Index |
| Beschreibung: | 1 Online-Ressource (xviii, 190 Seiten) |
| ISBN: | 9781783305513 |
| DOI: | 10.29085/9781783305513 |
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| 520 | |a Visitor experience has been a long neglected aspect of museum practise, receiving less academic attention than areas such as exhibition design or collections care. Despite this, the quality of the visitor experience is the single biggest factor which will influence visitors returning to your museum, or recommending a visit to friends or family. It is also the area of museum practise that has undergone the biggest change in the last twenty years. The image of the aged security warder shouting at children to not touch the exhibits has long gone. Now, museum visitors expect teams of friendly, knowledgeable and passionate people ready to engage them with the museum in an interactive and enthusiastic way. Expectations have never been higher, and as they grow, museums must develop the visitor experiences they deliver in order to meet them.<br><br>The book discusses the process of delivering a visitor experience from beginning to end; from opening a new visitor offer and building a team through to future planning and strategies for development. It draws from theories from practitioners and academics, arguing that by examining issues such as motivation and relevance, museum operators can start to truly put themselves in their visitors' shoes and build experiences that are impactful and unforgettable | ||
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Datensatz im Suchindex
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| dewey-full | 069.1 |
| dewey-hundreds | 000 - Computer science, information, general works |
| dewey-ones | 069 - Museology (Museum science) |
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| dewey-search | 069.1 |
| dewey-sort | 269.1 |
| dewey-tens | 060 - General organizations and museology |
| discipline | Allgemeines |
| discipline_str_mv | Allgemeines |
| doi_str_mv | 10.29085/9781783305513 |
| format | Electronic eBook |
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| isbn | 9781783305513 |
| language | English |
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| spelling | Mackay, Rachel aut Delivering the visitor experience how to create, manage and develop an unforgettable visitor experience at your museum Rachel Mackay London Facet Publishing 2023 1 Online-Ressource (xviii, 190 Seiten) txt rdacontent c rdamedia cr rdacarrier Title from publisher's bibliographic system (viewed on 15 Dec 2023) Part 1: Creating the Visitor Experience -- 1: Recruiting Your Visitor Experience Team -- 2: Delivering a Great Induction -- 3: Volunteering and the Visitor Experience -- 4: Visitor Journey Mapping -- 5: Ticketing, Capacities and Crowd Management -- Part 2: Managing the Visitor Experience -- 6: Operational Procedures -- 7: Performance Management -- 8: Emotion and the Visitor Experience -- 9: Guided Tours -- 10: Crisis Management -- Part 3: Developing the Visitor Experience -- 11: Advocating for the Visitor Experience -- 12: Measuring the Visitor Experience -- 13: Creating a Visitor Experience Strategy -- 14: Continuing Development and Engagement -- 15: Innovation and Visitor Experience Teams -- 16: Change Management -- Conclusion -- References and Further Reading -- Index Visitor experience has been a long neglected aspect of museum practise, receiving less academic attention than areas such as exhibition design or collections care. Despite this, the quality of the visitor experience is the single biggest factor which will influence visitors returning to your museum, or recommending a visit to friends or family. It is also the area of museum practise that has undergone the biggest change in the last twenty years. The image of the aged security warder shouting at children to not touch the exhibits has long gone. Now, museum visitors expect teams of friendly, knowledgeable and passionate people ready to engage them with the museum in an interactive and enthusiastic way. Expectations have never been higher, and as they grow, museums must develop the visitor experiences they deliver in order to meet them.<br><br>The book discusses the process of delivering a visitor experience from beginning to end; from opening a new visitor offer and building a team through to future planning and strategies for development. It draws from theories from practitioners and academics, arguing that by examining issues such as motivation and relevance, museum operators can start to truly put themselves in their visitors' shoes and build experiences that are impactful and unforgettable Communication in museums Museum exhibits / Social aspects Museum visitors Erscheint auch als Druck-Ausgabe 978-1-78330-550-6 https://doi.org/10.29085/9781783305513 Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Mackay, Rachel Delivering the visitor experience how to create, manage and develop an unforgettable visitor experience at your museum Communication in museums Museum exhibits / Social aspects Museum visitors |
| title | Delivering the visitor experience how to create, manage and develop an unforgettable visitor experience at your museum |
| title_auth | Delivering the visitor experience how to create, manage and develop an unforgettable visitor experience at your museum |
| title_exact_search | Delivering the visitor experience how to create, manage and develop an unforgettable visitor experience at your museum |
| title_exact_search_txtP | Delivering the visitor experience how to create, manage and develop an unforgettable visitor experience at your museum |
| title_full | Delivering the visitor experience how to create, manage and develop an unforgettable visitor experience at your museum Rachel Mackay |
| title_fullStr | Delivering the visitor experience how to create, manage and develop an unforgettable visitor experience at your museum Rachel Mackay |
| title_full_unstemmed | Delivering the visitor experience how to create, manage and develop an unforgettable visitor experience at your museum Rachel Mackay |
| title_short | Delivering the visitor experience |
| title_sort | delivering the visitor experience how to create manage and develop an unforgettable visitor experience at your museum |
| title_sub | how to create, manage and develop an unforgettable visitor experience at your museum |
| topic | Communication in museums Museum exhibits / Social aspects Museum visitors |
| topic_facet | Communication in museums Museum exhibits / Social aspects Museum visitors |
| url | https://doi.org/10.29085/9781783305513 |
| work_keys_str_mv | AT mackayrachel deliveringthevisitorexperiencehowtocreatemanageanddevelopanunforgettablevisitorexperienceatyourmuseum |