Risk and crisis communication during the COVID-19 pandemic: muddled messages
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
London ; New York
Routledge
2024
|
| Schriftenreihe: | Routledge research in communication studies
|
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | ix, 189 Seiten Illustrationen |
| ISBN: | 9781032513560 9781032513577 |
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Datensatz im Suchindex
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Contents 1 The COVID-19 Pandemic 1 Introduction: “Communicate with Your People about the Risks" I Public Health Risk 4 Emergency Risk and Crisis Communication 5 The Purpose of Risk Communication 7 Public Health Preparedness 8 Instructional Communication 9 Persuasive Communication 11 Effective Risk and Crisis Communication 12 Conclusion 13 2 COVID-19: An Unexpected Pandemic? Introduction 17 The Pandemic - The Black Swan or the Gray Rhino? 18 Pandemics in History 19 Public Health Preparedness 21 The Pandemic Crisis Response 23 Conclusion 24 17 3 The World’s First Digital Pandemic Introduction 27 Audience Fragmentation 28 Algorithms, Bots, and Al 29 Manipulable Messages 31 Active Audiences 32 The Decline of Gatekeepers 33 27
vi Contents New Forms of Gatekeeping 34 Many-to-Many Communication 36 Influencers as Sources ofNews 37 Conclusion 38 4 Outbreak Communication Introduction 42 Timeliness of Outbreak Notifications 43 The ‘Crying Wolf ' Effect 44 Transparency in Outbreak Communication 45 The Political Aspects of Outbreaks 47 Unintended Consequences: Inform and Be Damned 49 Co-ordination and Collaboration 50 Perception ofRisk 51 Conclusion 53 42 5 Lockdown Messages Introduction 57 Lockdown: Revisiting Centuries-Old Strategies 59 Lockdown Messages. Adherence, Compliance, and Non-Compliance 60 Message Types 61 Case Studies 63 South Africa ’s Thuma Mina 63 Appeal - “The Most Pçfimïfve Thuma Mina Moment" 63 Shift to a Discourse of War 65 Militarized Lockdown 66 Why Lockdown Couldn’t Work 67 ДЪгиуту5 Dugnad Moment 69 Invitation til Dugnad: Shared Responsibility and Togetherness 69 Trust and Solidarity’ 70 Conclusion- “One-Size Does Not Fit AH" 73 57 6 Communicating Uncertainty Introduction 76 Defining Uncertainty 77 Sources of Uncertainty in CO VID-19 77 76
Contents vii Theories on Communication and Uncertainty 79 The Communicator 80 The Message 81 The Audience 82 Communicating Uncertainty During the Pandemic 82 What Are the Best Ways to Communicate Uncertainty? 83 Conclusion 8-4 7 Risk Messages, Form, and Context Introduction 87 Strategic and Tactical Considerations 88 Information-Poor Context 89 Risk Information Vacuum 90 Message Purpose: What Messages Hope to Achieve 91 Message Presentation Formats 91 Numerical Communication: The Power and Politics of Numbers 93 Verbal Communication of Risk 95 Visual Presentation 96 Why Context Matters 98 Conclusion 98 8 Audiences and Messages Introduction 101 The Audience 102 Multivocality and Multiple Publics 102 The Rhetorical Situation 103 The Cultural Context 104 Hard-to-Reach Audience 107 How to Overcome Obstacles with “Hard-to-Reach" Audiences 110 Communication-as-dialogue Approach 111 Reaching Distrustful Audiences via Trusted Communicators 113 Reaching Hard-to-Reach Audiences through Influencers 114 Conclusion 115 87 101
viii Contents 9 Public Trust Introduction 119 Conceptualising Trust 120 Needfor Trust 120 Public Trust in Political Leadership 121 From Ebola to COVID-19 123 Leveraging “Trust Capital” 125 Public Trust in Health Institutions 125 Vaccination: The Problem of Trust 127 Trust in Messengers 129 Trust in Media 130 Post-Truth and the Erosion of Trust 132 Conclusion 134 119 10 The Infodemic Scourge Introduction 139 Data-Driven Pandemic 140 CO VID-19 Information Disorders 141 Fake News in Pandemic Times 142 Beliefs in Conspiracy Theories 144 The Challenges of Filter Bubbles and Echo Chambers 149 Harmful Assertions 149 Misleading (False) Remedies 149 Traditional Asian Medicine 150 Africa: Banking on Herbal Remedies 152 Faith-Themed Misinformation 155 Scientific Misinformation and CO VID-19 Vaccines 158 Political Misinformation 159 Combating the Infodemic 159 Conclusion 161 139 Π What We Have Learned from the Pandemic Introduction 165 Learning from Crises: “A Threat Anywhere Is a Threat Everywhere” 166 Pandemic Preparedness: “Being Prepared Is the Key” 167 Crisis Communication Plans in the Age ofAI 168 Understanding and Leveraging Digital Communication 168 Understanding the Fundamentals ofSocial Media 168 165
Contents ix Revisiting the Role ofthe Mass Media 169 Understanding Audiences 169 Trust Is the Glue ofPandemic Communication 170 Trust in Public Authorities 170 Trusted Spokesperson 171 Culturally Specific Messages Delivered by Trusted Messengers 172 Messages Must Be Grounded on Reliable Data 173 Openness and Transparency in Communication 174 Timeliness and Consistency of Messages 174 Two-Way Crisis Communication 175 Combating Misinformation and Disinformation 175 Conclusion 176 Index 179 |
| adam_txt |
Contents 1 The COVID-19 Pandemic 1 Introduction: “Communicate with Your People about the Risks" I Public Health Risk 4 Emergency Risk and Crisis Communication 5 The Purpose of Risk Communication 7 Public Health Preparedness 8 Instructional Communication 9 Persuasive Communication 11 Effective Risk and Crisis Communication 12 Conclusion 13 2 COVID-19: An Unexpected Pandemic? Introduction 17 The Pandemic - The Black Swan or the Gray Rhino? 18 Pandemics in History 19 Public Health Preparedness 21 The Pandemic Crisis Response 23 Conclusion 24 17 3 The World’s First Digital Pandemic Introduction 27 Audience Fragmentation 28 Algorithms, Bots, and Al 29 Manipulable Messages 31 Active Audiences 32 The Decline of Gatekeepers 33 27
vi Contents New Forms of Gatekeeping 34 Many-to-Many Communication 36 Influencers as Sources ofNews 37 Conclusion 38 4 Outbreak Communication Introduction 42 Timeliness of Outbreak Notifications 43 The ‘Crying Wolf ' Effect 44 Transparency in Outbreak Communication 45 The Political Aspects of Outbreaks 47 Unintended Consequences: Inform and Be Damned 49 Co-ordination and Collaboration 50 Perception ofRisk 51 Conclusion 53 42 5 Lockdown Messages Introduction 57 Lockdown: Revisiting Centuries-Old Strategies 59 Lockdown Messages. Adherence, Compliance, and Non-Compliance 60 Message Types 61 Case Studies 63 South Africa ’s Thuma Mina 63 Appeal - “The Most Pçfimïfve Thuma Mina Moment" 63 Shift to a Discourse of War 65 Militarized Lockdown 66 Why Lockdown Couldn’t Work 67 ДЪгиуту5 Dugnad Moment 69 Invitation til Dugnad: Shared Responsibility and Togetherness 69 Trust and Solidarity’ 70 Conclusion- “One-Size Does Not Fit AH" 73 57 6 Communicating Uncertainty Introduction 76 Defining Uncertainty 77 Sources of Uncertainty in CO VID-19 77 76
Contents vii Theories on Communication and Uncertainty 79 The Communicator 80 The Message 81 The Audience 82 Communicating Uncertainty During the Pandemic 82 What Are the Best Ways to Communicate Uncertainty? 83 Conclusion 8-4 7 Risk Messages, Form, and Context Introduction 87 Strategic and Tactical Considerations 88 Information-Poor Context 89 Risk Information Vacuum 90 Message Purpose: What Messages Hope to Achieve 91 Message Presentation Formats 91 Numerical Communication: The Power and Politics of Numbers 93 Verbal Communication of Risk 95 Visual Presentation 96 Why Context Matters 98 Conclusion 98 8 Audiences and Messages Introduction 101 The Audience 102 Multivocality and Multiple Publics 102 The Rhetorical Situation 103 The Cultural Context 104 Hard-to-Reach Audience 107 How to Overcome Obstacles with “Hard-to-Reach" Audiences 110 Communication-as-dialogue Approach 111 Reaching Distrustful Audiences via Trusted Communicators 113 Reaching Hard-to-Reach Audiences through Influencers 114 Conclusion 115 87 101
viii Contents 9 Public Trust Introduction 119 Conceptualising Trust 120 Needfor Trust 120 Public Trust in Political Leadership 121 From Ebola to COVID-19 123 Leveraging “Trust Capital” 125 Public Trust in Health Institutions 125 Vaccination: The Problem of Trust 127 Trust in Messengers 129 Trust in Media 130 Post-Truth and the Erosion of Trust 132 Conclusion 134 119 10 The Infodemic Scourge Introduction 139 Data-Driven Pandemic 140 CO VID-19 Information Disorders 141 Fake News in Pandemic Times 142 Beliefs in Conspiracy Theories 144 The Challenges of Filter Bubbles and Echo Chambers 149 Harmful Assertions 149 Misleading (False) Remedies 149 Traditional Asian Medicine 150 Africa: Banking on Herbal Remedies 152 Faith-Themed Misinformation 155 Scientific Misinformation and CO VID-19 Vaccines 158 Political Misinformation 159 Combating the Infodemic 159 Conclusion 161 139 Π What We Have Learned from the Pandemic Introduction 165 Learning from Crises: “A Threat Anywhere Is a Threat Everywhere” 166 Pandemic Preparedness: “Being Prepared Is the Key” 167 Crisis Communication Plans in the Age ofAI 168 Understanding and Leveraging Digital Communication 168 Understanding the Fundamentals ofSocial Media 168 165
Contents ix Revisiting the Role ofthe Mass Media 169 Understanding Audiences 169 Trust Is the Glue ofPandemic Communication 170 Trust in Public Authorities 170 Trusted Spokesperson 171 Culturally Specific Messages Delivered by Trusted Messengers 172 Messages Must Be Grounded on Reliable Data 173 Openness and Transparency in Communication 174 Timeliness and Consistency of Messages 174 Two-Way Crisis Communication 175 Combating Misinformation and Disinformation 175 Conclusion 176 Index 179 |
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| spelling | Ndlela, Martin N. Verfasser (DE-588)1169803601 aut Risk and crisis communication during the COVID-19 pandemic muddled messages Martin N. Ndlela London ; New York Routledge 2024 ix, 189 Seiten Illustrationen txt rdacontent n rdamedia nc rdacarrier Routledge research in communication studies Erscheint auch als Online-Ausgabe 978-1-003-40182-7 Digitalisierung UB Regensburg - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=034945331&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Ndlela, Martin N. Risk and crisis communication during the COVID-19 pandemic muddled messages |
| title | Risk and crisis communication during the COVID-19 pandemic muddled messages |
| title_auth | Risk and crisis communication during the COVID-19 pandemic muddled messages |
| title_exact_search | Risk and crisis communication during the COVID-19 pandemic muddled messages |
| title_exact_search_txtP | Risk and crisis communication during the COVID-19 pandemic muddled messages |
| title_full | Risk and crisis communication during the COVID-19 pandemic muddled messages Martin N. Ndlela |
| title_fullStr | Risk and crisis communication during the COVID-19 pandemic muddled messages Martin N. Ndlela |
| title_full_unstemmed | Risk and crisis communication during the COVID-19 pandemic muddled messages Martin N. Ndlela |
| title_short | Risk and crisis communication during the COVID-19 pandemic |
| title_sort | risk and crisis communication during the covid 19 pandemic muddled messages |
| title_sub | muddled messages |
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