Valuing Customer Engagement: Strategies to Measure and Maximize Profitability
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Cham
Palgrave Macmillan
[2024]
|
| Ausgabe: | 2nd edition |
| Schriftenreihe: | Palgrave Executive Essentials
|
| Schlagworte: | |
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| Beschreibung: | 1 Online-Ressource (XXVIII, 280 pages) Illustrationen |
| ISBN: | 9783031432965 |
| DOI: | 10.1007/978-3-031-43296-5 |
Internformat
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Datensatz im Suchindex
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| author | Kumar, V. |
| author_facet | Kumar, V. |
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| author_sort | Kumar, V. |
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| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.812 |
| dewey-search | 658.812 |
| dewey-sort | 3658.812 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| doi_str_mv | 10.1007/978-3-031-43296-5 |
| edition | 2nd edition |
| format | Electronic eBook |
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| id | DE-604.BV049594964 |
| illustrated | Illustrated |
| index_date | 2024-07-03T23:33:49Z |
| indexdate | 2025-02-20T06:41:00Z |
| institution | BVB |
| isbn | 9783031432965 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-034939546 |
| oclc_num | 1427329255 |
| open_access_boolean | |
| owner | DE-703 DE-860 DE-91 DE-BY-TUM DE-19 DE-BY-UBM DE-83 DE-858 DE-1046 DE-1043 DE-B768 DE-Aug4 DE-898 DE-BY-UBR DE-861 DE-523 DE-1049 DE-863 DE-BY-FWS DE-1051 DE-862 DE-BY-FWS DE-92 DE-824 DE-2070s DE-522 DE-573 DE-M347 DE-1102 DE-706 DE-739 DE-634 |
| owner_facet | DE-703 DE-860 DE-91 DE-BY-TUM DE-19 DE-BY-UBM DE-83 DE-858 DE-1046 DE-1043 DE-B768 DE-Aug4 DE-898 DE-BY-UBR DE-861 DE-523 DE-1049 DE-863 DE-BY-FWS DE-1051 DE-862 DE-BY-FWS DE-92 DE-824 DE-2070s DE-522 DE-573 DE-M347 DE-1102 DE-706 DE-739 DE-634 |
| physical | 1 Online-Ressource (XXVIII, 280 pages) Illustrationen |
| psigel | ZDB-2-BUM ZDB-2-BUM_2024 |
| publishDate | 2024 |
| publishDateSearch | 2024 |
| publishDateSort | 2024 |
| publisher | Palgrave Macmillan |
| record_format | marc |
| series2 | Palgrave Executive Essentials |
| spellingShingle | Kumar, V. Valuing Customer Engagement Strategies to Measure and Maximize Profitability Customer Relationship Management Consumer Behavior Marketing Customer relations / Management Consumer behavior Psychologie (DE-588)4047704-6 gnd Anlageverhalten (DE-588)4214003-1 gnd Börsenhandel (DE-588)4274168-3 gnd |
| subject_GND | (DE-588)4047704-6 (DE-588)4214003-1 (DE-588)4274168-3 |
| title | Valuing Customer Engagement Strategies to Measure and Maximize Profitability |
| title_auth | Valuing Customer Engagement Strategies to Measure and Maximize Profitability |
| title_exact_search | Valuing Customer Engagement Strategies to Measure and Maximize Profitability |
| title_exact_search_txtP | Valuing Customer Engagement Strategies to Measure and Maximize Profitability |
| title_full | Valuing Customer Engagement Strategies to Measure and Maximize Profitability V. Kumar |
| title_fullStr | Valuing Customer Engagement Strategies to Measure and Maximize Profitability V. Kumar |
| title_full_unstemmed | Valuing Customer Engagement Strategies to Measure and Maximize Profitability V. Kumar |
| title_short | Valuing Customer Engagement |
| title_sort | valuing customer engagement strategies to measure and maximize profitability |
| title_sub | Strategies to Measure and Maximize Profitability |
| topic | Customer Relationship Management Consumer Behavior Marketing Customer relations / Management Consumer behavior Psychologie (DE-588)4047704-6 gnd Anlageverhalten (DE-588)4214003-1 gnd Börsenhandel (DE-588)4274168-3 gnd |
| topic_facet | Customer Relationship Management Consumer Behavior Marketing Customer relations / Management Consumer behavior Psychologie Anlageverhalten Börsenhandel |
| url | https://doi.org/10.1007/978-3-031-43296-5 |
| work_keys_str_mv | AT kumarv valuingcustomerengagementstrategiestomeasureandmaximizeprofitability |