APA (7th ed.) Citation

Smith, P. R., & Zook, Z. (2024). Marketing communications: Integrating online and offline, customer engagement and digital technologies (Eighth edition.). KoganPage.

Chicago Style (17th ed.) Citation

Smith, Paul R., and Ze Zook. Marketing Communications: Integrating Online and Offline, Customer Engagement and Digital Technologies. Eighth edition. London ; New York ; New Delhi: KoganPage, 2024.

MLA (9th ed.) Citation

Smith, Paul R., and Ze Zook. Marketing Communications: Integrating Online and Offline, Customer Engagement and Digital Technologies. Eighth edition. KoganPage, 2024.

Warning: These citations may not always be 100% accurate.