Marketing communications: integrating online and offline, customer engagement and digital technologies
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
London ; New York ; New Delhi
KoganPage
2024
|
| Ausgabe: | Eighth edition |
| Schlagworte: | |
| Beschreibung: | xxi, 730 Seiten Illustrationen, Diagramme |
| ISBN: | 9781398611719 9781398611733 |
Internformat
MARC
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| 020 | |a 9781398611719 |c pbk |9 978-1-3986-1171-9 | ||
| 020 | |a 9781398611733 |c hbk |9 978-1-3986-1173-3 | ||
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| 035 | |a (DE-599)BVBBV049588255 | ||
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| 100 | 1 | |a Smith, Paul R. |d 1957- |e Verfasser |0 (DE-588)172558263 |4 aut | |
| 245 | 1 | 0 | |a Marketing communications |b integrating online and offline, customer engagement and digital technologies |c PR Smith and Ze Zook |
| 250 | |a Eighth edition | ||
| 264 | 1 | |a London ; New York ; New Delhi |b KoganPage |c 2024 | |
| 300 | |a xxi, 730 Seiten |b Illustrationen, Diagramme | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 0 | 7 | |a Mehrgleisiger Vertrieb |0 (DE-588)4725388-5 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Kommunikationsstrategie |0 (DE-588)4201794-4 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
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Datensatz im Suchindex
| _version_ | 1829016950643097600 |
|---|---|
| adam_text | |
| adam_txt | |
| any_adam_object | |
| any_adam_object_boolean | |
| author | Smith, Paul R. 1957- Zook, Ze |
| author_GND | (DE-588)172558263 (DE-588)1327952483 |
| author_facet | Smith, Paul R. 1957- Zook, Ze |
| author_role | aut aut |
| author_sort | Smith, Paul R. 1957- |
| author_variant | p r s pr prs z z zz |
| building | Verbundindex |
| bvnumber | BV049588255 |
| classification_rvk | QP 630 QP 600 |
| ctrlnum | (OCoLC)1429565988 (DE-599)BVBBV049588255 |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| edition | Eighth edition |
| format | Book |
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| genre_facet | Lehrbuch |
| id | DE-604.BV049588255 |
| illustrated | Illustrated |
| index_date | 2024-07-03T23:32:58Z |
| indexdate | 2025-04-10T12:01:29Z |
| institution | BVB |
| isbn | 9781398611719 9781398611733 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-034932992 |
| oclc_num | 1429565988 |
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| owner_facet | DE-521 DE-N2 DE-1102 DE-945 DE-739 DE-1050 |
| physical | xxi, 730 Seiten Illustrationen, Diagramme |
| publishDate | 2024 |
| publishDateSearch | 2024 |
| publishDateSort | 2024 |
| publisher | KoganPage |
| record_format | marc |
| spelling | Smith, Paul R. 1957- Verfasser (DE-588)172558263 aut Marketing communications integrating online and offline, customer engagement and digital technologies PR Smith and Ze Zook Eighth edition London ; New York ; New Delhi KoganPage 2024 xxi, 730 Seiten Illustrationen, Diagramme txt rdacontent n rdamedia nc rdacarrier Mehrgleisiger Vertrieb (DE-588)4725388-5 gnd rswk-swf Kommunikationsstrategie (DE-588)4201794-4 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Werbung (DE-588)4065541-6 gnd rswk-swf (DE-588)4123623-3 Lehrbuch gnd-content Marketing (DE-588)4037589-4 s Werbung (DE-588)4065541-6 s Kommunikationsstrategie (DE-588)4201794-4 s Mehrgleisiger Vertrieb (DE-588)4725388-5 s DE-604 Zook, Ze Verfasser (DE-588)1327952483 aut Erscheint auch als Online-Ausgabe 978-1-3986-1172-6 Überarbeitung von 7th edition 2020 978-0-7494-9864-1 (DE-604)BV046302528 |
| spellingShingle | Smith, Paul R. 1957- Zook, Ze Marketing communications integrating online and offline, customer engagement and digital technologies Mehrgleisiger Vertrieb (DE-588)4725388-5 gnd Kommunikationsstrategie (DE-588)4201794-4 gnd Marketing (DE-588)4037589-4 gnd Werbung (DE-588)4065541-6 gnd |
| subject_GND | (DE-588)4725388-5 (DE-588)4201794-4 (DE-588)4037589-4 (DE-588)4065541-6 (DE-588)4123623-3 |
| title | Marketing communications integrating online and offline, customer engagement and digital technologies |
| title_auth | Marketing communications integrating online and offline, customer engagement and digital technologies |
| title_exact_search | Marketing communications integrating online and offline, customer engagement and digital technologies |
| title_exact_search_txtP | Marketing communications integrating online and offline, customer engagement and digital technologies |
| title_full | Marketing communications integrating online and offline, customer engagement and digital technologies PR Smith and Ze Zook |
| title_fullStr | Marketing communications integrating online and offline, customer engagement and digital technologies PR Smith and Ze Zook |
| title_full_unstemmed | Marketing communications integrating online and offline, customer engagement and digital technologies PR Smith and Ze Zook |
| title_short | Marketing communications |
| title_sort | marketing communications integrating online and offline customer engagement and digital technologies |
| title_sub | integrating online and offline, customer engagement and digital technologies |
| topic | Mehrgleisiger Vertrieb (DE-588)4725388-5 gnd Kommunikationsstrategie (DE-588)4201794-4 gnd Marketing (DE-588)4037589-4 gnd Werbung (DE-588)4065541-6 gnd |
| topic_facet | Mehrgleisiger Vertrieb Kommunikationsstrategie Marketing Werbung Lehrbuch |
| work_keys_str_mv | AT smithpaulr marketingcommunicationsintegratingonlineandofflinecustomerengagementanddigitaltechnologies AT zookze marketingcommunicationsintegratingonlineandofflinecustomerengagementanddigitaltechnologies |