Foundations of business:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Oxford, United Kingdom
Oxford University Press
[2024]
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| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | xxxiii, 528 Seiten Illustrationen, Diagramme, Karte |
| ISBN: | 9780198849537 |
Internformat
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Datensatz im Suchindex
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Contents Preface ix Acknowledgements xi List of case studies xxi List of Business Insights xxiii List of figures and tables xxix Parti The internal environment 1 1 Introduction to business 2 Entrepreneurs and start-up planning 41 3 Marketing management 81 4 Managing operations 139 5 Managing finance 192 6 Managing people: Human resource management 246 3 Part 2 The external environment Index 297 7 Analysing the external environment of business 299 8 Business strategy 342 9 Growth and international business strategies 378 10 Change, culture, and organizational structure 425 11 Business ethics and corporate social responsibility 474 517
Detailed contents Preface ix Acknowledgements xi List of case studies xxi List of Business Insights xxiii List of figures and tables xxix Part 1 The internal environment 1 Introduction to business What is a ‘business’? 1.2 The functions within a business 10 1.3 What is management? 12 1.4 Different forms of business ownership 16 1.5 Shareholders 23 1.6 Corporate governance 24 1.7 The price of a company’s shares 29 1.8 Mission statements 33 1.9 Vision statements 35 6 36 Entrepreneurs and start-up planning 41 2.1 Entrepreneurs 44 2.2 Business plans 65 2.3 Protecting the business idea 72 2.4 Protecting a design 73 2.5 The challenges of being an entrepreneur 2.6 3 3 1.1 1.10 Business objectives 2 1 Intrapreneurship 74 76 Marketing management 81 3.1 What is marketing? S5 3.2 Recent developments in marketing 91 3.3 Marketing management 96 3.4 Developing an integrated marketing plan 111 3.5 The marketing mix (4Ps) 112 3.6 The 7Ps 130 3.7 The 4Cs 132
xviii Detailed contents 4 Managing operations Introduction to operations management 141 4.2 Categorizing operations systems 144 4.3 Operations objectives 147 4.4 Operations and the changing business environment 150 4.5 Managing operations: making location decisions 151 4.6 Managing operations: capacity 156 4.7 Managing operations: improving quality 158 4.8 Managing operations: improving efficiency 162 4.9 Managing operations: improving productivity 164 4.10 Managing operations: managing scale 5 6 139 4.1 167 4.11 Managing operations: managing inventory 169 4.12 Managing operations: managing improvement andinnovation 172 4.13 Managing operations: managing the supply chain 176 4.14 Managing operations: managing sustainability andthe environment 179 4.15 Managing operations: using technology in operations 184 4.16 Operations management and stakeholders 187 Managing finance 192 5.1 Introduction: the finance function of a business 5.2 Financial accounting 5.3 Financial ratio analysis 5.4 Management accounting Managing people: Human resource management 6.1 Human Resource Management 196 200 211 229 246 250 6.2 Situational factors 254 6.3 Stakeholders 258 6.4 Human Resource policy choices 259 6.5 Reward (remuneration) systems 273 6.6 Work systems 278 6.7 The outcomes of HR policy decisions 281 6.8 Long-term consequences of HR decisions 286 Part 2 The external environment 7 Analysing the external environment of business 7.1 The external environment of business 7.2 The political and legal environment 297 299 304 310 7.3 The economic environment 315 7.4 The social environment 326 7.5
Technological change 332 7.6 Undertaking PEST analysis effectively 336
Detailed contents 8 Business strategy What is strategy? 344 8.2 Strategic management 349 8.3 Making strategic choices 354 8.4 What causes a change in business strategy? 368 8.1 8.5 Emergent strategic planning 9 10 11 Index 342 371 Growth and international business strategies 378 9.1 Strategic methods of growth 381 9.2 Internationalization 393 9.3 Challenges of internationalization 398 9.4 Why has international business increased? 413 Change, culture, and organizational structure 425 10.1 Change 428 10.2 Organizational culture 437 10.3 Organizational structure 455 10.4 Structure and culture 466 Business ethics and corporate social responsibility 474 Introduction: business ethics and corporate social responsibility 477 11.1 Business ethics and decision-making 478 11.2 Stakeholders 490 11.3 Corporate social responsibility (CSR) 493 11.4 Sustainability 502 517 xix |
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