In the kingdom of shoes: Bata, Zlín, globalization, 1894-1945
"One of the world's largest sellers of footwear, the Bata Company of Zlín, Moravia, has a remarkable history that touches on crucial aspects of what made the world modern. In the twilight of the Habsburg Empire, it Americanized its production model while also trying to Americanize its work...
Gespeichert in:
| 1. Verfasser: | |
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| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Toronto ; Buffalo ; London
University of Toronto Press
2021
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| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Zusammenfassung: | "One of the world's largest sellers of footwear, the Bata Company of Zlín, Moravia, has a remarkable history that touches on crucial aspects of what made the world modern. In the twilight of the Habsburg Empire, it Americanized its production model while also trying to Americanize its workforce. In the chaos of postwar Czechoslovakia, it promised a technocratic form of governance. During the Roaring Twenties, Bata became synonymous with rationalization across Europe and thus a flashpoint for a continent-wide debate. In the Great Depression, Bata globalized when others contracted, and in doing so, became the first shoe company to unlock the potential of globalization. As Bata expanded worldwide, it became an example of corporate national indifference, where company personnel were trained to be able to slip into and out of national identifications with ease. Such indifference, however, was seriously challenged by the geopolitical crisis of the 1930s. Bata management turned nationalist, even fascist, on the cusp of the Second World War."-- |
| Beschreibung: | xiv, 272 Seiten Illustrationen 24 cm |
| ISBN: | 9781487524449 9781487506582 |
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Datensatz im Suchindex
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Contents List of Illustrations xi Acknowledgments xiii Abbreviations and Terms Introduction xv 3 1 “A New Fixed Existence”: The Modernization of Zlin Longue Durée 22 The Making of Middle-Class Zlin 2Ί The Lessons of Lynn 34 Integration into Austrian Finance 40 Conclusion 42 21 2 “Time Es Money”: The Americanization of the Dfevnice Valley, 1914-1923 45 The First World War 47 Leftist, Poor, and Prone to Flood: The Dfevnice Valley in the Immediate Postwar Years 54 The Influence of Ford and Endicott-Johnson 57 Getting to Know the Workers 61 Conclusion 64 3 “An End to Politics,” 1923-1926 67 The Bat’a System of Management 72 Making “GreaterZlin’’ 73 The Creation of the Bat’a School of Work A New Morality 80 Conclusion 84 77
viii Contents 4 “Speak Briefly”: Rationalization and Everyday Life, 1926-1932 Rationalization 86 Rationalization Bat’a-Style 90 Housing 95 Rationalizing through Gendered Education 97 Enforcing Rationalization 100 Conclusion 105 85 5 “Half the World Is Barefoot”: The Globalization of the Bat’a System, 1931-1937 109 High Tariffs, Aggressive Nationalists, and the Bat’a Response 110 A Trip to Batavia 112 Training for Globalization 117 The National Indifference of the Bat’a Company 120 Transition of Leadership 123 Chelmek 125 Möhlin and Beyond 128 Conclusion 131 6 “The Path of Perfection”: Engineering the Batovci for an Uncertain World, 1933-1938 133 “A gram of allegiance is better than a pound of intelligence” 134 Policing Communists 139 Jan ’s Social Protection 143 Policing Vagrants and “Gypsies” 149 Perfecting Education 152 Conclusion 160 7 “Everyone Gives Their Soul to Their Country,” 1937-1939 The Path of Fascism 164 The Nationalist Present 169 Life after Μunich 174 The Dream of Belcamp 180 Conclusion 181 8 “Not a Nazi, but More or Less a Fool,” 1939-1945 Preparing for North America 185 The Nightmare of Maryland 190 Occupied Zlin 192 Blacklisted 193 The Burden of Nazi Authority 198 The United States versus Jan Bat’a 200 Conclusion 205 183 163
Contents Conclusion Notes 215 Bibliography Index 207 269 259 ix |
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| spelling | Doleshal, Zachary Austin Verfasser (DE-588)1264939701 aut In the kingdom of shoes Bata, Zlín, globalization, 1894-1945 Zachary Austin Doleshal Toronto ; Buffalo ; London University of Toronto Press 2021 xiv, 272 Seiten Illustrationen 24 cm txt rdacontent n rdamedia nc rdacarrier "One of the world's largest sellers of footwear, the Bata Company of Zlín, Moravia, has a remarkable history that touches on crucial aspects of what made the world modern. In the twilight of the Habsburg Empire, it Americanized its production model while also trying to Americanize its workforce. In the chaos of postwar Czechoslovakia, it promised a technocratic form of governance. During the Roaring Twenties, Bata became synonymous with rationalization across Europe and thus a flashpoint for a continent-wide debate. In the Great Depression, Bata globalized when others contracted, and in doing so, became the first shoe company to unlock the potential of globalization. As Bata expanded worldwide, it became an example of corporate national indifference, where company personnel were trained to be able to slip into and out of national identifications with ease. Such indifference, however, was seriously challenged by the geopolitical crisis of the 1930s. Bata management turned nationalist, even fascist, on the cusp of the Second World War."-- Bata Shoe Company / History Bata Shoe Company / Histoire Bata Shoe Company fast Bat'a AG (DE-588)4630248-7 gnd rswk-swf T. & A. Bat'a Schuh- und Lederfabriken (DE-588)5520817-4 gnd rswk-swf Geschichte 1894-1945 gnd rswk-swf Footwear industry / Czech Republic / Zlín / History / 20th century Company towns / Czech Republic / Zlín / History / 20th century Labor and globalization / Czech Republic / History / 20th century World War, 1939-1945 / Czechoslovakia Corporate culture / Czech Republic / Zlín / History / 20th century Chaussures / Industrie / République tchèque / Zlín / Histoire / 20e siècle Travail et mondialisation / République tchèque / Histoire / 20e siècle Guerre mondiale, 1939-1945 / Tchécoslovaquie Culture organisationnelle / République tchèque / Zlín / Histoire / 20e siècle Company towns fast Corporate culture fast Footwear industry fast Labor and globalization fast Social conditions fast Zlín (Czech Republic) / History / 20th century Zlín (Czech Republic) / Social conditions / 20th century Zlín (République tchèque) / Histoire / 20e siècle Zlín (République tchèque) / Conditions sociales / 20e siècle Czech Republic / https://id.oclc.org/worldcat/entity/E39QbtfRpXBb3PtYpdKGBBHGQY fast Czech Republic / Zlín / https://id.oclc.org/worldcat/entity/E39PBJp67vDwFYVByq8FxRbfMP fast Czechoslovakia fast T. & A. Bat'a Schuh- und Lederfabriken (DE-588)5520817-4 b Bat'a AG (DE-588)4630248-7 b Geschichte 1894-1945 z DE-604 Online version Doleshal, Zachary Austin In the kingdom of shoes Toronto ; Buffalo ; London : University of Toronto Press, 2022 Digitalisierung BSB München - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=034923150&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
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| title_exact_search_txtP | In the kingdom of shoes Bata, Zlín, globalization, 1894-1945 |
| title_full | In the kingdom of shoes Bata, Zlín, globalization, 1894-1945 Zachary Austin Doleshal |
| title_fullStr | In the kingdom of shoes Bata, Zlín, globalization, 1894-1945 Zachary Austin Doleshal |
| title_full_unstemmed | In the kingdom of shoes Bata, Zlín, globalization, 1894-1945 Zachary Austin Doleshal |
| title_short | In the kingdom of shoes |
| title_sort | in the kingdom of shoes bata zlin globalization 1894 1945 |
| title_sub | Bata, Zlín, globalization, 1894-1945 |
| topic | Bata Shoe Company / History Bata Shoe Company / Histoire Bata Shoe Company fast Bat'a AG (DE-588)4630248-7 gnd T. & A. Bat'a Schuh- und Lederfabriken (DE-588)5520817-4 gnd Footwear industry / Czech Republic / Zlín / History / 20th century Company towns / Czech Republic / Zlín / History / 20th century Labor and globalization / Czech Republic / History / 20th century World War, 1939-1945 / Czechoslovakia Corporate culture / Czech Republic / Zlín / History / 20th century Chaussures / Industrie / République tchèque / Zlín / Histoire / 20e siècle Travail et mondialisation / République tchèque / Histoire / 20e siècle Guerre mondiale, 1939-1945 / Tchécoslovaquie Culture organisationnelle / République tchèque / Zlín / Histoire / 20e siècle Company towns fast Corporate culture fast Footwear industry fast Labor and globalization fast Social conditions fast |
| topic_facet | Bata Shoe Company / History Bata Shoe Company / Histoire Bata Shoe Company Bat'a AG T. & A. Bat'a Schuh- und Lederfabriken Footwear industry / Czech Republic / Zlín / History / 20th century Company towns / Czech Republic / Zlín / History / 20th century Labor and globalization / Czech Republic / History / 20th century World War, 1939-1945 / Czechoslovakia Corporate culture / Czech Republic / Zlín / History / 20th century Chaussures / Industrie / République tchèque / Zlín / Histoire / 20e siècle Travail et mondialisation / République tchèque / Histoire / 20e siècle Guerre mondiale, 1939-1945 / Tchécoslovaquie Culture organisationnelle / République tchèque / Zlín / Histoire / 20e siècle Company towns Corporate culture Footwear industry Labor and globalization Social conditions Zlín (Czech Republic) / History / 20th century Zlín (Czech Republic) / Social conditions / 20th century Zlín (République tchèque) / Histoire / 20e siècle Zlín (République tchèque) / Conditions sociales / 20e siècle Czech Republic / https://id.oclc.org/worldcat/entity/E39QbtfRpXBb3PtYpdKGBBHGQY Czech Republic / Zlín / https://id.oclc.org/worldcat/entity/E39PBJp67vDwFYVByq8FxRbfMP Czechoslovakia |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=034923150&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| work_keys_str_mv | AT doleshalzacharyaustin inthekingdomofshoesbatazlinglobalization18941945 |