Contemporary approaches of digital marketing and the role of machine intelligence:
"Contemporary Approaches of Digital Marketing and the Role of Machine Intelligence demonstrates relevant theories of digital marketing along with tools, techniques, methods, and strategies. It also identifies the research gaps for effective digital marketing tools, techniques, and methods and b...
Gespeichert in:
| Weitere Verfasser: | , , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Hershey, PA, USA
IGI Global, Business Science Reference
[2023]
|
| Schriftenreihe: | Advances in Marketing, Customer Relationship Management, and E-Services (AMCRMES) book series
Premier Reference Source |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Zusammenfassung: | "Contemporary Approaches of Digital Marketing and the Role of Machine Intelligence demonstrates relevant theories of digital marketing along with tools, techniques, methods, and strategies. It also identifies the research gaps for effective digital marketing tools, techniques, and methods and builds a bridge between digital marketing strategies and business plans for organizations. Covering topics such as digital marketing, metaverse, and visitor experience, this premier reference source is an essential resource for business leaders and managers, marketers, IT managers, data analysts, social media analysts, students and educators of higher education, researchers, and academicians"-- |
| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | xviii, 260 Seiten Illustrationen |
| ISBN: | 9781668477359 9781668477366 |
| ISSN: | 2327-5502 |
Internformat
MARC
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Datensatz im Suchindex
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| building | Verbundindex |
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| dewey-full | 658.8/72 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/72 |
| dewey-search | 658.8/72 |
| dewey-sort | 3658.8 272 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| format | Book |
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| illustrated | Illustrated |
| index_date | 2024-07-03T23:30:41Z |
| indexdate | 2024-08-27T00:17:38Z |
| institution | BVB |
| isbn | 9781668477359 9781668477366 |
| issn | 2327-5502 |
| language | English |
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| physical | xviii, 260 Seiten Illustrationen |
| publishDate | 2023 |
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| publishDateSort | 2023 |
| publisher | IGI Global, Business Science Reference |
| record_format | marc |
| series2 | Advances in Marketing, Customer Relationship Management, and E-Services (AMCRMES) book series Premier Reference Source |
| spelling | Contemporary approaches of digital marketing and the role of machine intelligence Afzal Sayed Munna, Md Sadeque Imam Shaikh, Baha Uddin Kazi Hershey, PA, USA IGI Global, Business Science Reference [2023] © 2023 xviii, 260 Seiten Illustrationen txt rdacontent n rdamedia nc rdacarrier Advances in Marketing, Customer Relationship Management, and E-Services (AMCRMES) book series 2327-5502 Premier Reference Source Includes bibliographical references and index "Contemporary Approaches of Digital Marketing and the Role of Machine Intelligence demonstrates relevant theories of digital marketing along with tools, techniques, methods, and strategies. It also identifies the research gaps for effective digital marketing tools, techniques, and methods and builds a bridge between digital marketing strategies and business plans for organizations. Covering topics such as digital marketing, metaverse, and visitor experience, this premier reference source is an essential resource for business leaders and managers, marketers, IT managers, data analysts, social media analysts, students and educators of higher education, researchers, and academicians"-- Online-Marketing / (DE-627)091381541 / (DE-2867)21315-0 Künstliche Intelligenz / (DE-627)091373379 / (DE-2867)15611-3 Internet marketing Marketing / Technological innovations (DE-588)4143413-4 Aufsatzsammlung gnd-content Munna, Afzal Sayed 1980- (DE-588)1292889527 edt Shaikh, Md Sadeque Imam 1977- (DE-588)1292889675 edt Kazi, Baha Uddin 1976- (DE-588)1303082160 edt Erscheint auch als Online-Ausgabe, IGI Global 978-1-66847-737-3 Erscheint auch als Online-Ausgabe, Ebook Central 978-1-66847-738-0 http://www.gbv.de/dms/bowker/toc/9781668477359.pdf 2023-08-28 Aggregator Inhaltsverzeichnis |
| spellingShingle | Contemporary approaches of digital marketing and the role of machine intelligence |
| subject_GND | (DE-588)4143413-4 |
| title | Contemporary approaches of digital marketing and the role of machine intelligence |
| title_auth | Contemporary approaches of digital marketing and the role of machine intelligence |
| title_exact_search | Contemporary approaches of digital marketing and the role of machine intelligence |
| title_exact_search_txtP | Contemporary approaches of digital marketing and the role of machine intelligence |
| title_full | Contemporary approaches of digital marketing and the role of machine intelligence Afzal Sayed Munna, Md Sadeque Imam Shaikh, Baha Uddin Kazi |
| title_fullStr | Contemporary approaches of digital marketing and the role of machine intelligence Afzal Sayed Munna, Md Sadeque Imam Shaikh, Baha Uddin Kazi |
| title_full_unstemmed | Contemporary approaches of digital marketing and the role of machine intelligence Afzal Sayed Munna, Md Sadeque Imam Shaikh, Baha Uddin Kazi |
| title_short | Contemporary approaches of digital marketing and the role of machine intelligence |
| title_sort | contemporary approaches of digital marketing and the role of machine intelligence |
| topic_facet | Aufsatzsammlung |
| url | http://www.gbv.de/dms/bowker/toc/9781668477359.pdf |
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