Confronting security and privacy challenges in digital marketing:
Confronting security and privacy challenges in digital marketing identifies the most relevant issues in the current context of digital marketing and explores the implications, opportunities, and challenges of leveraging marketing strategies with digital innovations. This book explores the impact tha...
Gespeichert in:
| Weitere Verfasser: | , , , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Hershey, PA, USA
IGI Global
[2023]
|
| Schriftenreihe: | Advances in marketing, customer relationship management, and e-services (AMCRMES)
|
| Schlagworte: | |
| Zusammenfassung: | Confronting security and privacy challenges in digital marketing identifies the most relevant issues in the current context of digital marketing and explores the implications, opportunities, and challenges of leveraging marketing strategies with digital innovations. This book explores the impact that these disruptive innovations are having on digital marketing, pointing out guidelines for organizations to leverage their strategy on the opportunities created by them. Covering topics such as blockchain technology, artificial intelligence, and virtual reality, this book is ideal for academicians, marketing professionals, researchers, and more |
| Beschreibung: | xix, 393 Seiten Illustrationen, Diagramme |
| ISBN: | 9781668489581 1668489589 9781668489598 |
| ISSN: | 2327-5502 |
Internformat
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| 245 | 1 | 0 | |a Confronting security and privacy challenges in digital marketing |c Paulo Botelho Pires, José Duarte Santos, Inês Veiga Pereira, Ana Isabel Torres |
| 264 | 1 | |a Hershey, PA, USA |b IGI Global |c [2023] | |
| 264 | 4 | |c © 2023 | |
| 300 | |a xix, 393 Seiten |b Illustrationen, Diagramme | ||
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| 338 | |b nc |2 rdacarrier | ||
| 490 | 0 | |a Advances in marketing, customer relationship management, and e-services (AMCRMES) |x 2327-5502 | |
| 520 | |a Confronting security and privacy challenges in digital marketing identifies the most relevant issues in the current context of digital marketing and explores the implications, opportunities, and challenges of leveraging marketing strategies with digital innovations. This book explores the impact that these disruptive innovations are having on digital marketing, pointing out guidelines for organizations to leverage their strategy on the opportunities created by them. Covering topics such as blockchain technology, artificial intelligence, and virtual reality, this book is ideal for academicians, marketing professionals, researchers, and more | ||
| 650 | 4 | |a Data protection | |
| 650 | 4 | |a Information resources management |x Security measures | |
| 650 | 4 | |a Consumer protection | |
| 650 | 4 | |a Teleshopping |x Security measures | |
| 650 | 4 | |a Computer security | |
| 700 | 1 | |a Pires, Paulo Botelho |d 1967- |0 (DE-588)1245941577 |4 edt | |
| 700 | 1 | |a Duarte Santos, José |d 1966- |0 (DE-588)1195093748 |4 edt | |
| 700 | 1 | |a Pereira, Inês Veiga |d 1977- |0 (DE-588)1241859132 |4 edt | |
| 700 | 1 | |a Torres, Ana Isabel |d 1965- |4 edt | |
| 776 | 0 | 8 | |i Erscheint auch als |n Online-Ausgabe |z 978-1-66848-960-4 |
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Datensatz im Suchindex
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| building | Verbundindex |
| bvnumber | BV049572084 |
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| classification_tum | WIR 523 DAT 000 |
| ctrlnum | (OCoLC)1443587618 (DE-599)BVBBV049572084 |
| dewey-full | 658.478 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.478 |
| dewey-search | 658.478 |
| dewey-sort | 3658.478 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Informatik Wirtschaftswissenschaften |
| discipline_str_mv | Informatik Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV049572084 |
| illustrated | Illustrated |
| index_date | 2024-07-03T23:30:41Z |
| indexdate | 2024-08-27T00:18:46Z |
| institution | BVB |
| isbn | 9781668489581 1668489589 9781668489598 |
| issn | 2327-5502 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-034917248 |
| oclc_num | 1443587618 |
| open_access_boolean | |
| owner | DE-11 |
| owner_facet | DE-11 |
| physical | xix, 393 Seiten Illustrationen, Diagramme |
| publishDate | 2023 |
| publishDateSearch | 2023 |
| publishDateSort | 2023 |
| publisher | IGI Global |
| record_format | marc |
| series2 | Advances in marketing, customer relationship management, and e-services (AMCRMES) |
| spelling | Confronting security and privacy challenges in digital marketing Paulo Botelho Pires, José Duarte Santos, Inês Veiga Pereira, Ana Isabel Torres Hershey, PA, USA IGI Global [2023] © 2023 xix, 393 Seiten Illustrationen, Diagramme txt rdacontent n rdamedia nc rdacarrier Advances in marketing, customer relationship management, and e-services (AMCRMES) 2327-5502 Confronting security and privacy challenges in digital marketing identifies the most relevant issues in the current context of digital marketing and explores the implications, opportunities, and challenges of leveraging marketing strategies with digital innovations. This book explores the impact that these disruptive innovations are having on digital marketing, pointing out guidelines for organizations to leverage their strategy on the opportunities created by them. Covering topics such as blockchain technology, artificial intelligence, and virtual reality, this book is ideal for academicians, marketing professionals, researchers, and more Data protection Information resources management Security measures Consumer protection Teleshopping Security measures Computer security Pires, Paulo Botelho 1967- (DE-588)1245941577 edt Duarte Santos, José 1966- (DE-588)1195093748 edt Pereira, Inês Veiga 1977- (DE-588)1241859132 edt Torres, Ana Isabel 1965- edt Erscheint auch als Online-Ausgabe 978-1-66848-960-4 |
| spellingShingle | Confronting security and privacy challenges in digital marketing Data protection Information resources management Security measures Consumer protection Teleshopping Security measures Computer security |
| title | Confronting security and privacy challenges in digital marketing |
| title_auth | Confronting security and privacy challenges in digital marketing |
| title_exact_search | Confronting security and privacy challenges in digital marketing |
| title_exact_search_txtP | Confronting security and privacy challenges in digital marketing |
| title_full | Confronting security and privacy challenges in digital marketing Paulo Botelho Pires, José Duarte Santos, Inês Veiga Pereira, Ana Isabel Torres |
| title_fullStr | Confronting security and privacy challenges in digital marketing Paulo Botelho Pires, José Duarte Santos, Inês Veiga Pereira, Ana Isabel Torres |
| title_full_unstemmed | Confronting security and privacy challenges in digital marketing Paulo Botelho Pires, José Duarte Santos, Inês Veiga Pereira, Ana Isabel Torres |
| title_short | Confronting security and privacy challenges in digital marketing |
| title_sort | confronting security and privacy challenges in digital marketing |
| topic | Data protection Information resources management Security measures Consumer protection Teleshopping Security measures Computer security |
| topic_facet | Data protection Information resources management Security measures Consumer protection Teleshopping Security measures Computer security |
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