Digital marketing technologies:
This book discusses new technologies, especially artificial intelligence (AI) and their application in the marketing. It presents case studies which have taken advantage of marketing technologies and artificial intelligence for marketing purpose specifically. It introduces Martechs and AI and explai...
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Singapore
Springer Nature Singapore
[2024]
Singapore Palgrave Macmillan |
| Ausgabe: | 1st ed. 2024 |
| Schlagworte: | |
| Zusammenfassung: | This book discusses new technologies, especially artificial intelligence (AI) and their application in the marketing. It presents case studies which have taken advantage of marketing technologies and artificial intelligence for marketing purpose specifically. It introduces Martechs and AI and explains how each can be used in traditional marketing and digital marketing |
| Beschreibung: | Part I: Digital Marketing Overview Chapter 1: Digital Marketing Fundamentals Chapter 2: Digital Marketing Analysis and Strategy Chapter 3: Digital Marketing Implementation and Practice Part II: Applications of Marketing Technologies (Martechs) Chapter 4: Marketing Technologies (Martechs) Chapter 5: Main Martechs in Brief Chapter 6: Applications of Marketing Technologies (Martechs) in Digital Marketing Chapter 7: Martechs and Digital Marketing+ (Types of Digital Marketing) References |
| Beschreibung: | xxi, 230 Seiten Illustrationen |
| ISBN: | 9789819706068 |
Internformat
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| 500 | |a Part I: Digital Marketing Overview Chapter 1: Digital Marketing Fundamentals Chapter 2: Digital Marketing Analysis and Strategy Chapter 3: Digital Marketing Implementation and Practice Part II: Applications of Marketing Technologies (Martechs) Chapter 4: Marketing Technologies (Martechs) Chapter 5: Main Martechs in Brief Chapter 6: Applications of Marketing Technologies (Martechs) in Digital Marketing Chapter 7: Martechs and Digital Marketing+ (Types of Digital Marketing) References | ||
| 520 | 3 | |a This book discusses new technologies, especially artificial intelligence (AI) and their application in the marketing. It presents case studies which have taken advantage of marketing technologies and artificial intelligence for marketing purpose specifically. It introduces Martechs and AI and explains how each can be used in traditional marketing and digital marketing | |
| 650 | 0 | 7 | |a Online-Marketing |0 (DE-588)7706419-7 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Digitalisierung |0 (DE-588)4123065-6 |2 gnd |9 rswk-swf |
| 653 | 0 | |a Artificial intelligence | |
| 653 | 0 | |a BUSINESS & ECONOMICS / E-Commerce / Online Trading | |
| 653 | 0 | |a BUSINESS & ECONOMICS / Management | |
| 653 | 0 | |a BUSINESS & ECONOMICS / Marketing / General | |
| 653 | 0 | |a COMPUTERS / Artificial Intelligence | |
| 653 | 0 | |a Künstliche Intelligenz | |
| 653 | 0 | |a Management & management techniques | |
| 653 | 0 | |a Management und Managementtechniken | |
| 653 | 0 | |a Marketing und Vertrieb | |
| 653 | 0 | |a Online-Marketing | |
| 653 | 0 | |a Sales & marketing | |
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| 700 | 1 | |a Khoshnevis, Mozhde |e Verfasser |4 aut | |
| 776 | 0 | 8 | |i Erscheint auch als |n Online-Ausgabe |z 978-981-97-0607-5 |
| 943 | 1 | |a oai:aleph.bib-bvb.de:BVB01-034913652 | |
Datensatz im Suchindex
| _version_ | 1809999131034255360 |
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| author | Aghazadeh, Hashem Khoshnevis, Mozhde |
| author_GND | (DE-588)1106340574 |
| author_facet | Aghazadeh, Hashem Khoshnevis, Mozhde |
| author_role | aut aut |
| author_sort | Aghazadeh, Hashem |
| author_variant | h a ha m k mk |
| building | Verbundindex |
| bvnumber | BV049568400 |
| classification_rvk | QP 650 |
| ctrlnum | (OCoLC)1437846736 (DE-599)BVBBV049568400 |
| discipline | Wirtschaftswissenschaften |
| edition | 1st ed. 2024 |
| format | Book |
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| id | DE-604.BV049568400 |
| illustrated | Illustrated |
| index_date | 2024-07-03T23:30:02Z |
| indexdate | 2024-09-12T14:01:23Z |
| institution | BVB |
| isbn | 9789819706068 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-034913652 |
| oclc_num | 1437846736 |
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| owner_facet | DE-739 DE-N2 DE-1050 |
| physical | xxi, 230 Seiten Illustrationen |
| publishDate | 2024 |
| publishDateSearch | 2024 |
| publishDateSort | 2024 |
| publisher | Springer Nature Singapore Palgrave Macmillan |
| record_format | marc |
| spelling | Aghazadeh, Hashem Verfasser (DE-588)1106340574 aut Digital marketing technologies Hashem Aghazadeh, Mozhde Khoshnevis Singapore Springer Nature Singapore [2024] Singapore Palgrave Macmillan © 2024 xxi, 230 Seiten Illustrationen txt rdacontent n rdamedia nc rdacarrier Part I: Digital Marketing Overview Chapter 1: Digital Marketing Fundamentals Chapter 2: Digital Marketing Analysis and Strategy Chapter 3: Digital Marketing Implementation and Practice Part II: Applications of Marketing Technologies (Martechs) Chapter 4: Marketing Technologies (Martechs) Chapter 5: Main Martechs in Brief Chapter 6: Applications of Marketing Technologies (Martechs) in Digital Marketing Chapter 7: Martechs and Digital Marketing+ (Types of Digital Marketing) References This book discusses new technologies, especially artificial intelligence (AI) and their application in the marketing. It presents case studies which have taken advantage of marketing technologies and artificial intelligence for marketing purpose specifically. It introduces Martechs and AI and explains how each can be used in traditional marketing and digital marketing Online-Marketing (DE-588)7706419-7 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Digitalisierung (DE-588)4123065-6 gnd rswk-swf Artificial intelligence BUSINESS & ECONOMICS / E-Commerce / Online Trading BUSINESS & ECONOMICS / Management BUSINESS & ECONOMICS / Marketing / General COMPUTERS / Artificial Intelligence Künstliche Intelligenz Management & management techniques Management und Managementtechniken Marketing und Vertrieb Online-Marketing Sales & marketing Marketing (DE-588)4037589-4 s Digitalisierung (DE-588)4123065-6 s Online-Marketing (DE-588)7706419-7 s DE-604 Khoshnevis, Mozhde Verfasser aut Erscheint auch als Online-Ausgabe 978-981-97-0607-5 |
| spellingShingle | Aghazadeh, Hashem Khoshnevis, Mozhde Digital marketing technologies Online-Marketing (DE-588)7706419-7 gnd Marketing (DE-588)4037589-4 gnd Digitalisierung (DE-588)4123065-6 gnd |
| subject_GND | (DE-588)7706419-7 (DE-588)4037589-4 (DE-588)4123065-6 |
| title | Digital marketing technologies |
| title_auth | Digital marketing technologies |
| title_exact_search | Digital marketing technologies |
| title_exact_search_txtP | Digital Marketing Technologies |
| title_full | Digital marketing technologies Hashem Aghazadeh, Mozhde Khoshnevis |
| title_fullStr | Digital marketing technologies Hashem Aghazadeh, Mozhde Khoshnevis |
| title_full_unstemmed | Digital marketing technologies Hashem Aghazadeh, Mozhde Khoshnevis |
| title_short | Digital marketing technologies |
| title_sort | digital marketing technologies |
| topic | Online-Marketing (DE-588)7706419-7 gnd Marketing (DE-588)4037589-4 gnd Digitalisierung (DE-588)4123065-6 gnd |
| topic_facet | Online-Marketing Marketing Digitalisierung |
| work_keys_str_mv | AT aghazadehhashem digitalmarketingtechnologies AT khoshnevismozhde digitalmarketingtechnologies |