The advertising solution: influence prospects, multiply sales, and promote your brand
"Distilling the wisdom of the world's greatest advertisers, direct marketing expert Craig Simpson delivers an education on direct marketing and advertising copy that creates brand awareness, sells products, and keeps customers engaged. Walks readers through time-tested methods of creating...
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Irvine, California
Entrepreneur Press
2016
|
| Schlagworte: | |
| Zusammenfassung: | "Distilling the wisdom of the world's greatest advertisers, direct marketing expert Craig Simpson delivers an education on direct marketing and advertising copy that creates brand awareness, sells products, and keeps customers engaged. Walks readers through time-tested methods of creating effective ad copy that increases profits. Dissects the principles of legendary marketers like Robert Collier, Claude Hopkins, John Caples, and David Ogilvy"... "Distilling the wisdom of the world's greatest advertisers, direct marketing expert Craig Simpson delivers an education on direct marketing and advertising copy that creates brand awareness, sells products, and keeps customers engaged. Features lessons and takeaways based on lessons from advertising legends of the Mad Men era"... |
| Beschreibung: | xxv, 209 Seiten 23 cm |
| ISBN: | 9781599185965 1599185962 |
Internformat
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| 520 | |a "Distilling the wisdom of the world's greatest advertisers, direct marketing expert Craig Simpson delivers an education on direct marketing and advertising copy that creates brand awareness, sells products, and keeps customers engaged. Walks readers through time-tested methods of creating effective ad copy that increases profits. Dissects the principles of legendary marketers like Robert Collier, Claude Hopkins, John Caples, and David Ogilvy"... | ||
| 520 | |a "Distilling the wisdom of the world's greatest advertisers, direct marketing expert Craig Simpson delivers an education on direct marketing and advertising copy that creates brand awareness, sells products, and keeps customers engaged. Features lessons and takeaways based on lessons from advertising legends of the Mad Men era"... | ||
| 650 | 4 | |a BUSINESS & ECONOMICS / Advertising & Promotion / bisacsh | |
| 650 | 4 | |a BUSINESS & ECONOMICS / Marketing / General / bisacsh | |
| 650 | 4 | |a BUSINESS & ECONOMICS / Business Writing / bisacsh | |
| 650 | 4 | |a Advertising | |
| 650 | 4 | |a Advertising copy | |
| 650 | 4 | |a Marketing |x Management | |
| 650 | 4 | |a BUSINESS & ECONOMICS / Advertising & Promotion | |
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| id | DE-604.BV049564774 |
| illustrated | Not Illustrated |
| index_date | 2024-07-03T23:29:11Z |
| indexdate | 2024-07-10T10:10:49Z |
| institution | BVB |
| isbn | 9781599185965 1599185962 |
| language | English |
| lccn | 016019781 |
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| physical | xxv, 209 Seiten 23 cm |
| publishDate | 2016 |
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| spelling | Simpson, Craig 1974- aut The advertising solution influence prospects, multiply sales, and promote your brand Craig Simpson with Brian Kurtz ; with lessons from the legends: Robert Collier, Claude Hopkins, John Caples David Ogilvy, Gary Halbert, Eugene Schwartz Irvine, California Entrepreneur Press 2016 xxv, 209 Seiten 23 cm txt rdacontent n rdamedia nc rdacarrier "Distilling the wisdom of the world's greatest advertisers, direct marketing expert Craig Simpson delivers an education on direct marketing and advertising copy that creates brand awareness, sells products, and keeps customers engaged. Walks readers through time-tested methods of creating effective ad copy that increases profits. Dissects the principles of legendary marketers like Robert Collier, Claude Hopkins, John Caples, and David Ogilvy"... "Distilling the wisdom of the world's greatest advertisers, direct marketing expert Craig Simpson delivers an education on direct marketing and advertising copy that creates brand awareness, sells products, and keeps customers engaged. Features lessons and takeaways based on lessons from advertising legends of the Mad Men era"... BUSINESS & ECONOMICS / Advertising & Promotion / bisacsh BUSINESS & ECONOMICS / Marketing / General / bisacsh BUSINESS & ECONOMICS / Business Writing / bisacsh Advertising Advertising copy Marketing Management BUSINESS & ECONOMICS / Advertising & Promotion BUSINESS & ECONOMICS / Marketing / General BUSINESS & ECONOMICS / Business Writing Kurtz, Brian aut |
| spellingShingle | Simpson, Craig 1974- Kurtz, Brian The advertising solution influence prospects, multiply sales, and promote your brand BUSINESS & ECONOMICS / Advertising & Promotion / bisacsh BUSINESS & ECONOMICS / Marketing / General / bisacsh BUSINESS & ECONOMICS / Business Writing / bisacsh Advertising Advertising copy Marketing Management BUSINESS & ECONOMICS / Advertising & Promotion BUSINESS & ECONOMICS / Marketing / General BUSINESS & ECONOMICS / Business Writing |
| title | The advertising solution influence prospects, multiply sales, and promote your brand |
| title_auth | The advertising solution influence prospects, multiply sales, and promote your brand |
| title_exact_search | The advertising solution influence prospects, multiply sales, and promote your brand |
| title_exact_search_txtP | The advertising solution influence prospects, multiply sales, and promote your brand |
| title_full | The advertising solution influence prospects, multiply sales, and promote your brand Craig Simpson with Brian Kurtz ; with lessons from the legends: Robert Collier, Claude Hopkins, John Caples David Ogilvy, Gary Halbert, Eugene Schwartz |
| title_fullStr | The advertising solution influence prospects, multiply sales, and promote your brand Craig Simpson with Brian Kurtz ; with lessons from the legends: Robert Collier, Claude Hopkins, John Caples David Ogilvy, Gary Halbert, Eugene Schwartz |
| title_full_unstemmed | The advertising solution influence prospects, multiply sales, and promote your brand Craig Simpson with Brian Kurtz ; with lessons from the legends: Robert Collier, Claude Hopkins, John Caples David Ogilvy, Gary Halbert, Eugene Schwartz |
| title_short | The advertising solution |
| title_sort | the advertising solution influence prospects multiply sales and promote your brand |
| title_sub | influence prospects, multiply sales, and promote your brand |
| topic | BUSINESS & ECONOMICS / Advertising & Promotion / bisacsh BUSINESS & ECONOMICS / Marketing / General / bisacsh BUSINESS & ECONOMICS / Business Writing / bisacsh Advertising Advertising copy Marketing Management BUSINESS & ECONOMICS / Advertising & Promotion BUSINESS & ECONOMICS / Marketing / General BUSINESS & ECONOMICS / Business Writing |
| topic_facet | BUSINESS & ECONOMICS / Advertising & Promotion / bisacsh BUSINESS & ECONOMICS / Marketing / General / bisacsh BUSINESS & ECONOMICS / Business Writing / bisacsh Advertising Advertising copy Marketing Management BUSINESS & ECONOMICS / Advertising & Promotion BUSINESS & ECONOMICS / Marketing / General BUSINESS & ECONOMICS / Business Writing |
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