Kellogg on branding in a hyper-connected world:
Gespeichert in:
Weitere Verfasser: | , |
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Format: | Elektronisch E-Book |
Sprache: | English |
Veröffentlicht: |
Hoboken, New Jersey
Wiley
[2019]
|
Schlagworte: | |
Online-Zugang: | KUBA1 |
Beschreibung: | Includes index Description based on print version record |
Beschreibung: | 1 Online-Ressource (369 pages) |
ISBN: | 9781119533283 9781119533290 |
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700 | 1 | |a Tybout, Alice M. |4 edt | |
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Datensatz im Suchindex
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adam_txt | |
any_adam_object | |
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author2 | Tybout, Alice M. Calkins, Tim |
author2_role | edt edt |
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author_facet | Tybout, Alice M. Calkins, Tim |
building | Verbundindex |
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dewey-full | 658.8/27 |
dewey-hundreds | 600 - Technology (Applied sciences) |
dewey-ones | 658 - General management |
dewey-raw | 658.8/27 |
dewey-search | 658.8/27 |
dewey-sort | 3658.8 227 |
dewey-tens | 650 - Management and auxiliary services |
discipline | Wirtschaftswissenschaften |
discipline_str_mv | Wirtschaftswissenschaften |
format | Electronic eBook |
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index_date | 2024-07-03T23:28:15Z |
indexdate | 2024-07-10T10:10:20Z |
institution | BVB |
isbn | 9781119533283 9781119533290 |
language | English |
oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-034893386 |
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physical | 1 Online-Ressource (369 pages) |
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publishDate | 2019 |
publishDateSearch | 2019 |
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publisher | Wiley |
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spelling | Kellogg on branding in a hyper-connected world edited by Alice M. Tybout, Tim Calkins Hoboken, New Jersey Wiley [2019] 2019 1 Online-Ressource (369 pages) txt rdacontent c rdamedia cr rdacarrier Includes index Description based on print version record Brand name products Branding (Marketing) Internet marketing Customer relations Management Tybout, Alice M. edt Calkins, Tim edt Erscheint auch als Druck-Ausgabe Kellogg on branding in a hyper-connected world Hoboken, New Jersey : Wiley, c2019 369 pages 9781119533184 |
spellingShingle | Kellogg on branding in a hyper-connected world Brand name products Branding (Marketing) Internet marketing Customer relations Management |
title | Kellogg on branding in a hyper-connected world |
title_auth | Kellogg on branding in a hyper-connected world |
title_exact_search | Kellogg on branding in a hyper-connected world |
title_exact_search_txtP | Kellogg on branding in a hyper-connected world |
title_full | Kellogg on branding in a hyper-connected world edited by Alice M. Tybout, Tim Calkins |
title_fullStr | Kellogg on branding in a hyper-connected world edited by Alice M. Tybout, Tim Calkins |
title_full_unstemmed | Kellogg on branding in a hyper-connected world edited by Alice M. Tybout, Tim Calkins |
title_short | Kellogg on branding in a hyper-connected world |
title_sort | kellogg on branding in a hyper connected world |
topic | Brand name products Branding (Marketing) Internet marketing Customer relations Management |
topic_facet | Brand name products Branding (Marketing) Internet marketing Customer relations Management |
work_keys_str_mv | AT tyboutalicem kelloggonbrandinginahyperconnectedworld AT calkinstim kelloggonbrandinginahyperconnectedworld |