Sage brief guide to marketing ethics:
Gespeichert in:
| Format: | Elektronisch E-Book |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
Los Angeles
SAGE
c2012
|
| Schlagworte: | |
| Online-Zugang: | KUBA1 |
| Beschreibung: | "Consumer rights, product liability, ethical issues in pricing, cross-cultural consumer marketing, green marketing, cause-related marketing, marketing to children, and more"--Cover |
| Beschreibung: | viii, 218 p |
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Datensatz im Suchindex
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| dewey-full | 174/.4 |
| dewey-hundreds | 100 - Philosophy & psychology |
| dewey-ones | 174 - Occupational ethics |
| dewey-raw | 174/.4 |
| dewey-search | 174/.4 |
| dewey-sort | 3174 14 |
| dewey-tens | 170 - Ethics (Moral philosophy) |
| discipline | Philosophie |
| discipline_str_mv | Philosophie |
| format | Electronic eBook |
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| illustrated | Not Illustrated |
| index_date | 2024-07-03T23:28:04Z |
| indexdate | 2024-07-10T10:10:08Z |
| institution | BVB |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-034885735 |
| oclc_num | 809772476 |
| open_access_boolean | |
| owner | DE-Y3 |
| owner_facet | DE-Y3 |
| physical | viii, 218 p |
| psigel | ZDB-30-PAD KUBA1-ZDB-30-PAD-2023 ZDB-30-PAD KHI |
| publishDate | 2012 |
| publishDateSearch | 2012 |
| publishDateSort | 2012 |
| publisher | SAGE |
| record_format | marc |
| spelling | Sage brief guide to marketing ethics Marketing ethics Los Angeles SAGE c2012 viii, 218 p txt rdacontent c rdamedia cr rdacarrier "Consumer rights, product liability, ethical issues in pricing, cross-cultural consumer marketing, green marketing, cause-related marketing, marketing to children, and more"--Cover Marketing Moral and ethical aspects Business ethics |
| spellingShingle | Sage brief guide to marketing ethics Marketing Moral and ethical aspects Business ethics |
| title | Sage brief guide to marketing ethics |
| title_alt | Marketing ethics |
| title_auth | Sage brief guide to marketing ethics |
| title_exact_search | Sage brief guide to marketing ethics |
| title_exact_search_txtP | Sage brief guide to marketing ethics |
| title_full | Sage brief guide to marketing ethics |
| title_fullStr | Sage brief guide to marketing ethics |
| title_full_unstemmed | Sage brief guide to marketing ethics |
| title_short | Sage brief guide to marketing ethics |
| title_sort | sage brief guide to marketing ethics |
| topic | Marketing Moral and ethical aspects Business ethics |
| topic_facet | Marketing Moral and ethical aspects Business ethics |