Just enough research:
Good research is about asking more and better questions, and thinking critically about the answers. Done well, it will save your team time and money by reducing unknowns and creating a solid foundation to build the right thing, in the most effective way. Erika Hall distills her experience into a gui...
Gespeichert in:
1. Verfasser: | |
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Format: | Buch |
Sprache: | English |
Veröffentlicht: |
New York, New York
A Book Apart
[2019]
|
Ausgabe: | Second edition |
Schriftenreihe: | A Book apart: brief books for people who make websites
no. 9 |
Schlagworte: | |
Zusammenfassung: | Good research is about asking more and better questions, and thinking critically about the answers. Done well, it will save your team time and money by reducing unknowns and creating a solid foundation to build the right thing, in the most effective way. Erika Hall distills her experience into a guidebook of trusted research methods you can implement right away, no matter what size team you're on or budget you're working with. Learn how to discover your competitive advantages, spot your own blind spots and biases, understand and harness your findings, and why you should never, ever hold a focus group. You'll start doing good research faster than you can plan your next pitch.--Back cover |
Beschreibung: | 186 Seiten Diagramme 22 cm |
ISBN: | 9781937557881 193755788X |
Internformat
MARC
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020 | |a 9781937557881 |9 9781937557881 | ||
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245 | 1 | 0 | |a Just enough research |c Erika Hall ; foreword by Kio Stark |
250 | |a Second edition | ||
264 | 1 | |a New York, New York |b A Book Apart |c [2019] | |
264 | 4 | |c © 2019 | |
300 | |a 186 Seiten |b Diagramme |c 22 cm | ||
336 | |b txt |2 rdacontent | ||
337 | |b n |2 rdamedia | ||
338 | |b nc |2 rdacarrier | ||
490 | 0 | |a A Book apart: brief books for people who make websites |v no. 9 | |
505 | 8 | 0 | |t Enough Is Enough -- |t The Basics -- |t The Process -- |t Organizational Research -- |t User and Customer Research -- |t Competitive Research -- |t Evaluative Research -- |t Analysis and Models -- |t Surveys -- |t Analytics -- |t Conclusion -- |t Not Enough Thanks -- |t Resources -- |t References -- |t Index |
520 | 3 | |a Good research is about asking more and better questions, and thinking critically about the answers. Done well, it will save your team time and money by reducing unknowns and creating a solid foundation to build the right thing, in the most effective way. Erika Hall distills her experience into a guidebook of trusted research methods you can implement right away, no matter what size team you're on or budget you're working with. Learn how to discover your competitive advantages, spot your own blind spots and biases, understand and harness your findings, and why you should never, ever hold a focus group. You'll start doing good research faster than you can plan your next pitch.--Back cover | |
653 | 0 | |a Web sites / Design | |
653 | 0 | |a Web site development | |
653 | 0 | |a Research | |
653 | 0 | |a Human-computer interaction | |
653 | 0 | |a Success in business | |
653 | 0 | |a Business / Research / Methodology | |
653 | 0 | |a Strategic planning | |
653 | 0 | |a Data mining | |
653 | 0 | |a Creative ability in business | |
653 | 0 | |a Research | |
653 | 0 | |a Data Mining | |
653 | 0 | |a Sites Web / Conception | |
653 | 0 | |a Sites Web / Développement | |
653 | 0 | |a Recherche | |
653 | 0 | |a Succès dans les affaires | |
653 | 0 | |a Affaires / Recherche / Méthodologie | |
653 | 0 | |a Planification stratégique | |
653 | 0 | |a Exploration de données (Informatique) | |
653 | 0 | |a Créativité dans les affaires | |
653 | 0 | |a research (function) | |
653 | 0 | |a Web sites / Design | |
653 | 0 | |a Web site development | |
653 | 0 | |a Research | |
653 | 0 | |a Human-computer interaction | |
653 | 0 | |a Business / Research / Methodology | |
653 | 0 | |a Creative ability in business | |
653 | 0 | |a Data mining | |
653 | 0 | |a Strategic planning | |
653 | 0 | |a Success in business | |
700 | 1 | |a Stark, Kio |0 (DE-588)1116363925 |4 wpr |
Datensatz im Suchindex
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---|---|
adam_text | |
adam_txt | |
any_adam_object | |
any_adam_object_boolean | |
author | Hall, Erika |
author_GND | (DE-588)1227256655 (DE-588)1116363925 |
author_facet | Hall, Erika |
author_role | aut |
author_sort | Hall, Erika |
author_variant | e h eh |
building | Verbundindex |
bvnumber | BV049526358 |
classification_rvk | AK 39940 |
contents | Enough Is Enough -- The Basics -- The Process -- Organizational Research -- User and Customer Research -- Competitive Research -- Evaluative Research -- Analysis and Models -- Surveys -- Analytics -- Conclusion -- Not Enough Thanks -- Resources -- References -- Index |
ctrlnum | (OCoLC)1256408019 (DE-599)BVBBV049526358 |
discipline | Allgemeines |
edition | Second edition |
format | Book |
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id | DE-604.BV049526358 |
illustrated | Not Illustrated |
index_date | 2024-07-03T23:26:13Z |
indexdate | 2024-07-20T07:24:10Z |
institution | BVB |
isbn | 9781937557881 193755788X |
language | English |
oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-034872101 |
oclc_num | 1256408019 |
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owner | DE-11 |
owner_facet | DE-11 |
physical | 186 Seiten Diagramme 22 cm |
publishDate | 2019 |
publishDateSearch | 2019 |
publishDateSort | 2019 |
publisher | A Book Apart |
record_format | marc |
series2 | A Book apart: brief books for people who make websites |
spelling | Hall, Erika Verfasser (DE-588)1227256655 aut Just enough research Erika Hall ; foreword by Kio Stark Second edition New York, New York A Book Apart [2019] © 2019 186 Seiten Diagramme 22 cm txt rdacontent n rdamedia nc rdacarrier A Book apart: brief books for people who make websites no. 9 Enough Is Enough -- The Basics -- The Process -- Organizational Research -- User and Customer Research -- Competitive Research -- Evaluative Research -- Analysis and Models -- Surveys -- Analytics -- Conclusion -- Not Enough Thanks -- Resources -- References -- Index Good research is about asking more and better questions, and thinking critically about the answers. Done well, it will save your team time and money by reducing unknowns and creating a solid foundation to build the right thing, in the most effective way. Erika Hall distills her experience into a guidebook of trusted research methods you can implement right away, no matter what size team you're on or budget you're working with. Learn how to discover your competitive advantages, spot your own blind spots and biases, understand and harness your findings, and why you should never, ever hold a focus group. You'll start doing good research faster than you can plan your next pitch.--Back cover Web sites / Design Web site development Research Human-computer interaction Success in business Business / Research / Methodology Strategic planning Data mining Creative ability in business Data Mining Sites Web / Conception Sites Web / Développement Recherche Succès dans les affaires Affaires / Recherche / Méthodologie Planification stratégique Exploration de données (Informatique) Créativité dans les affaires research (function) Stark, Kio (DE-588)1116363925 wpr |
spellingShingle | Hall, Erika Just enough research Enough Is Enough -- The Basics -- The Process -- Organizational Research -- User and Customer Research -- Competitive Research -- Evaluative Research -- Analysis and Models -- Surveys -- Analytics -- Conclusion -- Not Enough Thanks -- Resources -- References -- Index |
title | Just enough research |
title_alt | Enough Is Enough -- The Basics -- The Process -- Organizational Research -- User and Customer Research -- Competitive Research -- Evaluative Research -- Analysis and Models -- Surveys -- Analytics -- Conclusion -- Not Enough Thanks -- Resources -- References -- Index |
title_auth | Just enough research |
title_exact_search | Just enough research |
title_exact_search_txtP | Just Enough Research |
title_full | Just enough research Erika Hall ; foreword by Kio Stark |
title_fullStr | Just enough research Erika Hall ; foreword by Kio Stark |
title_full_unstemmed | Just enough research Erika Hall ; foreword by Kio Stark |
title_short | Just enough research |
title_sort | just enough research |
work_keys_str_mv | AT hallerika justenoughresearch AT starkkio justenoughresearch |