The Bloomberg guide to business journalism:
"This book will show aspiring financial journalists as well as business professionals and students. how to excel in business/financial journalism and related communication fields at a time when the media landscape is changing rapidly and dramatically. The book will offer clear and concise advic...
Gespeichert in:
| Hauptverfasser: | , , , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York
Columbia University Press
[2024]
|
| Schlagworte: | |
| Zusammenfassung: | "This book will show aspiring financial journalists as well as business professionals and students. how to excel in business/financial journalism and related communication fields at a time when the media landscape is changing rapidly and dramatically. The book will offer clear and concise advice on how to report, write, edit and produce multimedia content for today's busy readers, listeners and viewers. It will include an online companion so that exercises can be completed individually or in a classroom setting. Bloomberg's prominence in financial and business journalism globally is the book's main advantage. It is for students and practitioners who want to enter or transfer to a business beat. At the heart of the book are exercises and explanations about the best and most appropriate ways to cover companies and industries, financial markets, economies, financial institutions and government/politics. They would show how to chronicle capitalism for different types of audiences -- from general consumers of business news to market specialists, from TV viewers to blog, web and magazine readers, from investors demanding instant short-form journalism to strategists reading feature narratives. These will be written for global audiences so that the book will have as much appeal in India, China and Africa as in the U.S. and the U.K"-- |
| Beschreibung: | xiv, 248 Seiten Illustrationen |
| ISBN: | 9780231198356 9780231198325 |
Internformat
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Datensatz im Suchindex
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| discipline | Allgemeines |
| format | Book |
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| id | DE-604.BV049524297 |
| illustrated | Illustrated |
| index_date | 2024-07-03T23:25:39Z |
| indexdate | 2024-12-06T13:05:16Z |
| institution | BVB |
| isbn | 9780231198356 9780231198325 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-034870071 |
| oclc_num | 1429135686 |
| open_access_boolean | |
| owner | DE-1102 |
| owner_facet | DE-1102 |
| physical | xiv, 248 Seiten Illustrationen |
| publishDate | 2024 |
| publishDateSearch | 2024 |
| publishDateSort | 2024 |
| publisher | Columbia University Press |
| record_format | marc |
| spelling | Addison, Paul 1952- Verfasser (DE-588)1165669986 aut The Bloomberg guide to business journalism Paul Addison, Jennifer Sondag, Cherian Thomas and Carolina Wilson New York Columbia University Press [2024] xiv, 248 Seiten Illustrationen txt rdacontent n rdamedia nc rdacarrier "This book will show aspiring financial journalists as well as business professionals and students. how to excel in business/financial journalism and related communication fields at a time when the media landscape is changing rapidly and dramatically. The book will offer clear and concise advice on how to report, write, edit and produce multimedia content for today's busy readers, listeners and viewers. It will include an online companion so that exercises can be completed individually or in a classroom setting. Bloomberg's prominence in financial and business journalism globally is the book's main advantage. It is for students and practitioners who want to enter or transfer to a business beat. At the heart of the book are exercises and explanations about the best and most appropriate ways to cover companies and industries, financial markets, economies, financial institutions and government/politics. They would show how to chronicle capitalism for different types of audiences -- from general consumers of business news to market specialists, from TV viewers to blog, web and magazine readers, from investors demanding instant short-form journalism to strategists reading feature narratives. These will be written for global audiences so that the book will have as much appeal in India, China and Africa as in the U.S. and the U.K"-- Wirtschaftspublizistik (DE-588)4127249-3 gnd rswk-swf Business writing Bloomberg News (Firm) Journalism, Commercial Style commercial Journalisme économique Wirtschaftspublizistik (DE-588)4127249-3 s DE-604 Sondag, Jennifer 1978- Verfasser (DE-588)1165670593 aut Thomas, Cherian Verfasser aut Wilson, Carolina Verfasser aut Erscheint auch als Online-Ausgabe 978-0-231-55258-5 |
| spellingShingle | Addison, Paul 1952- Sondag, Jennifer 1978- Thomas, Cherian Wilson, Carolina The Bloomberg guide to business journalism Wirtschaftspublizistik (DE-588)4127249-3 gnd |
| subject_GND | (DE-588)4127249-3 |
| title | The Bloomberg guide to business journalism |
| title_auth | The Bloomberg guide to business journalism |
| title_exact_search | The Bloomberg guide to business journalism |
| title_exact_search_txtP | The Bloomberg guide to business journalism |
| title_full | The Bloomberg guide to business journalism Paul Addison, Jennifer Sondag, Cherian Thomas and Carolina Wilson |
| title_fullStr | The Bloomberg guide to business journalism Paul Addison, Jennifer Sondag, Cherian Thomas and Carolina Wilson |
| title_full_unstemmed | The Bloomberg guide to business journalism Paul Addison, Jennifer Sondag, Cherian Thomas and Carolina Wilson |
| title_short | The Bloomberg guide to business journalism |
| title_sort | the bloomberg guide to business journalism |
| topic | Wirtschaftspublizistik (DE-588)4127249-3 gnd |
| topic_facet | Wirtschaftspublizistik |
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