Big data analytics techniques for market intelligence:
The ever-expanding realm of Big Data poses a formidable challenge for academic scholars and professionals due to the sheer magnitude and diversity of data types, along with the continuous influx of information from various sources. Extracting valuable insights from this vast and complex dataset is c...
Gespeichert in:
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| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Hershey PA, USA
IGI Global
[2024]
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| Schriftenreihe: | Advances in business information systems and analytics (ABISA) book series
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| Schlagworte: | |
| Online-Zugang: | DE-91 DE-898 DE-1050 Volltext |
| Zusammenfassung: | The ever-expanding realm of Big Data poses a formidable challenge for academic scholars and professionals due to the sheer magnitude and diversity of data types, along with the continuous influx of information from various sources. Extracting valuable insights from this vast and complex dataset is crucial for organizations to uncover market intelligence and make informed decisions. However, without the proper guidance and understanding of Big Data analytics techniques and methodologies, scholars may struggle to navigate this landscape and maximize the potential benefits of their research.In response to this pressing need, Professor Dina Darwish presents Big Data Analytics Techniques for Market Intelligence, a groundbreaking book that addresses the specific challenges faced by scholars and professionals in the field. Through a comprehensive exploration of various techniques and methodologies, this book offers a solution to the hurdles encountered in extracting meaningful information from Big Data. Covering the entire lifecycle of Big Data analytics, including preprocessing, analysis, visualization, and utilization of results, the book equips readers with the knowledge and tools necessary to unlock the power of Big Data and generate valuable market intelligence. With real-world case studies and a focus on practical guidance, scholars and professionals can effectively leverage Big Data analytics to drive strategic decision-making and stay at the forefront of this rapidly evolving field. |
| Beschreibung: | 1 Online-Ressource (xxiv, 512 Seiten) Illustrationen |
| ISBN: | 9798369304150 |
| DOI: | 10.4018/979-8-3693-0413-6 |
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| id | DE-604.BV049521747 |
| illustrated | Illustrated |
| index_date | 2024-07-03T23:25:10Z |
| indexdate | 2024-12-17T19:01:33Z |
| institution | BVB |
| isbn | 9798369304150 |
| language | English |
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| physical | 1 Online-Ressource (xxiv, 512 Seiten) Illustrationen |
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| series2 | Advances in business information systems and analytics (ABISA) book series |
| spelling | Big data analytics techniques for market intelligence Dina Darwish Hershey PA, USA IGI Global [2024] © 2024 1 Online-Ressource (xxiv, 512 Seiten) Illustrationen txt rdacontent c rdamedia cr rdacarrier Advances in business information systems and analytics (ABISA) book series The ever-expanding realm of Big Data poses a formidable challenge for academic scholars and professionals due to the sheer magnitude and diversity of data types, along with the continuous influx of information from various sources. Extracting valuable insights from this vast and complex dataset is crucial for organizations to uncover market intelligence and make informed decisions. However, without the proper guidance and understanding of Big Data analytics techniques and methodologies, scholars may struggle to navigate this landscape and maximize the potential benefits of their research.In response to this pressing need, Professor Dina Darwish presents Big Data Analytics Techniques for Market Intelligence, a groundbreaking book that addresses the specific challenges faced by scholars and professionals in the field. Through a comprehensive exploration of various techniques and methodologies, this book offers a solution to the hurdles encountered in extracting meaningful information from Big Data. Covering the entire lifecycle of Big Data analytics, including preprocessing, analysis, visualization, and utilization of results, the book equips readers with the knowledge and tools necessary to unlock the power of Big Data and generate valuable market intelligence. With real-world case studies and a focus on practical guidance, scholars and professionals can effectively leverage Big Data analytics to drive strategic decision-making and stay at the forefront of this rapidly evolving field. Big data Industrial applications Data mining Marketing research Data processing Quantitative research Methodology Darwish, Dina edt Erscheint auch als Druck-Ausgabe, Hardcover 979-8-3693-0413-6 https://doi.org/10.4018/979-8-3693-0413-6 Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Big data analytics techniques for market intelligence Big data Industrial applications Data mining Marketing research Data processing Quantitative research Methodology |
| title | Big data analytics techniques for market intelligence |
| title_auth | Big data analytics techniques for market intelligence |
| title_exact_search | Big data analytics techniques for market intelligence |
| title_exact_search_txtP | Big data analytics techniques for market intelligence |
| title_full | Big data analytics techniques for market intelligence Dina Darwish |
| title_fullStr | Big data analytics techniques for market intelligence Dina Darwish |
| title_full_unstemmed | Big data analytics techniques for market intelligence Dina Darwish |
| title_short | Big data analytics techniques for market intelligence |
| title_sort | big data analytics techniques for market intelligence |
| topic | Big data Industrial applications Data mining Marketing research Data processing Quantitative research Methodology |
| topic_facet | Big data Industrial applications Data mining Marketing research Data processing Quantitative research Methodology |
| url | https://doi.org/10.4018/979-8-3693-0413-6 |
| work_keys_str_mv | AT darwishdina bigdataanalyticstechniquesformarketintelligence |