The history of marketing science:
Gespeichert in:
| Weitere Verfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Singapore
World Scientific
2023
|
| Ausgabe: | Second edition |
| Schriftenreihe: | World Scientific - Now Publishers series in business
Vol. 18 |
| Schlagworte: | |
| Beschreibung: | Includes index |
| Beschreibung: | xxv, 820 Seiten Illustrationen, Diagramme |
| ISBN: | 9789811287671 9789811272226 |
Internformat
MARC
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| 245 | 1 | 0 | |a The history of marketing science |c editors: Russell S. Winer (New York University, US), Scott A. Neslin (Dartmouth College, USA) |
| 250 | |a Second edition | ||
| 264 | 1 | |a Singapore |b World Scientific |c 2023 | |
| 300 | |a xxv, 820 Seiten |b Illustrationen, Diagramme | ||
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| 490 | 1 | |a World Scientific - Now Publishers series in business |v Vol. 18 | |
| 500 | |a Includes index | ||
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| 650 | 0 | 7 | |a Management |0 (DE-588)4037278-9 |2 gnd |9 rswk-swf |
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Datensatz im Suchindex
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| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| edition | Second edition |
| era | Geschichte gnd |
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| id | DE-604.BV049521135 |
| illustrated | Illustrated |
| index_date | 2024-07-03T23:25:00Z |
| indexdate | 2024-07-10T10:09:37Z |
| institution | BVB |
| isbn | 9789811287671 9789811272226 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-034866980 |
| oclc_num | 1427323811 |
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| owner_facet | DE-945 |
| physical | xxv, 820 Seiten Illustrationen, Diagramme |
| publishDate | 2023 |
| publishDateSearch | 2023 |
| publishDateSort | 2023 |
| publisher | World Scientific |
| record_format | marc |
| series | World Scientific - Now Publishers series in business |
| series2 | World Scientific - Now Publishers series in business |
| spelling | The history of marketing science editors: Russell S. Winer (New York University, US), Scott A. Neslin (Dartmouth College, USA) Second edition Singapore World Scientific 2023 xxv, 820 Seiten Illustrationen, Diagramme txt rdacontent n rdamedia nc rdacarrier World Scientific - Now Publishers series in business Vol. 18 Includes index Geschichte gnd rswk-swf Management (DE-588)4037278-9 gnd rswk-swf Marktforschung (DE-588)4037630-8 gnd rswk-swf Marktforschung (DE-588)4037630-8 s Management (DE-588)4037278-9 s Geschichte z DE-604 Winer, Russell S. 1951- (DE-588)138781354 edt Neslin, Scott A. 1952- (DE-588)170191397 edt Erscheint auch als Online-Ausgabe 978-981-1272-23-3 Erscheint auch als Online-Ausgabe 978-981-1272-24-0 World Scientific - Now Publishers series in business Vol. 18 (DE-604)BV040608183 18 |
| spellingShingle | The history of marketing science World Scientific - Now Publishers series in business Management (DE-588)4037278-9 gnd Marktforschung (DE-588)4037630-8 gnd |
| subject_GND | (DE-588)4037278-9 (DE-588)4037630-8 |
| title | The history of marketing science |
| title_auth | The history of marketing science |
| title_exact_search | The history of marketing science |
| title_exact_search_txtP | The history of marketing science |
| title_full | The history of marketing science editors: Russell S. Winer (New York University, US), Scott A. Neslin (Dartmouth College, USA) |
| title_fullStr | The history of marketing science editors: Russell S. Winer (New York University, US), Scott A. Neslin (Dartmouth College, USA) |
| title_full_unstemmed | The history of marketing science editors: Russell S. Winer (New York University, US), Scott A. Neslin (Dartmouth College, USA) |
| title_short | The history of marketing science |
| title_sort | the history of marketing science |
| topic | Management (DE-588)4037278-9 gnd Marktforschung (DE-588)4037630-8 gnd |
| topic_facet | Management Marktforschung |
| volume_link | (DE-604)BV040608183 |
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