Marketing fashion: critical perspectives on the power of fashion in contemporary culture
"Fashion as a societal phenomenon has fascinated scholars in different disciplines such as history, sociology, anthropology, psychology, and marketing often from an interdisciplinary perspective. Fashion mirrors societal changes, cultural norms and values over time. It can be interpreted as mun...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
London ; New York
Routledge, Taylor & Francis Group
2023
|
| Schriftenreihe: | Routledge studies in the fashion industry
1 |
| Schlagworte: | |
| Zusammenfassung: | "Fashion as a societal phenomenon has fascinated scholars in different disciplines such as history, sociology, anthropology, psychology, and marketing often from an interdisciplinary perspective. Fashion mirrors societal changes, cultural norms and values over time. It can be interpreted as mundane everyday practices, constructions of identity and status as well as being associated with the art world. In this book, the focus lies on marketing and the role of marketers when fashion permeates society in deliberate and subtle ways. This edited collection critically reflects upon the power of fashion in contemporary society and the role marketing and marketers have in the process of defining, creating and preserving fashion, but also for divesting fashion that is no longer up to date. It expands on existing knowledge to better understand the role marketers play as cultural agents in determining fashion and its markets. Contributors to the book are international, advanced scholars in marketing and sociology challenging traditional ways of thinking. In a society where problems with overproduction and overconsumption represent major challenges, the critical perspective of the role fashion plays in contemporary society and what influence marketing has for shaping fashion is not merely relevant, but necessary. This cutting edge, interdisciplinary book will appeal to scholars across a broad range of fields including fashion marketing, fashion studies, consumer culture and research, as well as sociology and anthropology. It will also be valuable for students in advanced courses of study in a variety of disciplines besides marketing"-- |
| Beschreibung: | xvi, 249 Seiten Illustrationen |
| ISBN: | 9781032204819 9781032204802 |
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| 490 | 1 | |a Routledge studies in the fashion industry |v 1 | |
| 520 | 3 | |a "Fashion as a societal phenomenon has fascinated scholars in different disciplines such as history, sociology, anthropology, psychology, and marketing often from an interdisciplinary perspective. Fashion mirrors societal changes, cultural norms and values over time. It can be interpreted as mundane everyday practices, constructions of identity and status as well as being associated with the art world. In this book, the focus lies on marketing and the role of marketers when fashion permeates society in deliberate and subtle ways. This edited collection critically reflects upon the power of fashion in contemporary society and the role marketing and marketers have in the process of defining, creating and preserving fashion, but also for divesting fashion that is no longer up to date. It expands on existing knowledge to better understand the role marketers play as cultural agents in determining fashion and its markets. Contributors to the book are international, advanced scholars in marketing and sociology challenging traditional ways of thinking. In a society where problems with overproduction and overconsumption represent major challenges, the critical perspective of the role fashion plays in contemporary society and what influence marketing has for shaping fashion is not merely relevant, but necessary. This cutting edge, interdisciplinary book will appeal to scholars across a broad range of fields including fashion marketing, fashion studies, consumer culture and research, as well as sociology and anthropology. It will also be valuable for students in advanced courses of study in a variety of disciplines besides marketing"-- | |
| 653 | 0 | |a Fashion merchandising | |
| 653 | 0 | |a Clothing trade | |
| 653 | 0 | |a Branding (Marketing) | |
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| 830 | 0 | |a Routledge studies in the fashion industry |v 1 |w (DE-604)BV049570395 |9 1 | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-034861786 | ||
Datensatz im Suchindex
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| author | Ekström, Karin M. |
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| author_facet | Ekström, Karin M. Ekström, Karin M. |
| author_role | aut |
| author_sort | Ekström, Karin M. |
| author_variant | k m e km kme |
| building | Verbundindex |
| bvnumber | BV049515830 |
| classification_rvk | LC 12000 QP 630 QR 526 |
| ctrlnum | (OCoLC)1365379209 (DE-599)KXP1830062069 |
| dewey-full | 687.0688 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 687 - Clothing and accessories |
| dewey-raw | 687.0688 |
| dewey-search | 687.0688 |
| dewey-sort | 3687.0688 |
| dewey-tens | 680 - Manufacture of products for specific uses |
| discipline | Handwerk und Gewerbe / Verschiedene Technologien Wirtschaftswissenschaften Sozial-/Kulturanthropologie / Empirische Kulturwissenschaft |
| discipline_str_mv | Handwerk und Gewerbe / Verschiedene Technologien Wirtschaftswissenschaften Sozial-/Kulturanthropologie / Empirische Kulturwissenschaft |
| format | Book |
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| spelling | Marketing fashion critical perspectives on the power of fashion in contemporary culture edited by Karin M. Ekström London ; New York Routledge, Taylor & Francis Group 2023 xvi, 249 Seiten Illustrationen txt rdacontent n rdamedia nc rdacarrier Routledge studies in the fashion industry 1 "Fashion as a societal phenomenon has fascinated scholars in different disciplines such as history, sociology, anthropology, psychology, and marketing often from an interdisciplinary perspective. Fashion mirrors societal changes, cultural norms and values over time. It can be interpreted as mundane everyday practices, constructions of identity and status as well as being associated with the art world. In this book, the focus lies on marketing and the role of marketers when fashion permeates society in deliberate and subtle ways. This edited collection critically reflects upon the power of fashion in contemporary society and the role marketing and marketers have in the process of defining, creating and preserving fashion, but also for divesting fashion that is no longer up to date. It expands on existing knowledge to better understand the role marketers play as cultural agents in determining fashion and its markets. Contributors to the book are international, advanced scholars in marketing and sociology challenging traditional ways of thinking. In a society where problems with overproduction and overconsumption represent major challenges, the critical perspective of the role fashion plays in contemporary society and what influence marketing has for shaping fashion is not merely relevant, but necessary. This cutting edge, interdisciplinary book will appeal to scholars across a broad range of fields including fashion marketing, fashion studies, consumer culture and research, as well as sociology and anthropology. It will also be valuable for students in advanced courses of study in a variety of disciplines besides marketing"-- Fashion merchandising Clothing trade Branding (Marketing) Civilization, Modern / 21st century (DE-588)4143413-4 Aufsatzsammlung gnd-content Ekström, Karin M. (DE-588)1055773991 edt aut Erscheint auch als Online-Ausgabe 978-1-003-26375-3 Routledge studies in the fashion industry 1 (DE-604)BV049570395 1 |
| spellingShingle | Ekström, Karin M. Marketing fashion critical perspectives on the power of fashion in contemporary culture Routledge studies in the fashion industry |
| subject_GND | (DE-588)4143413-4 |
| title | Marketing fashion critical perspectives on the power of fashion in contemporary culture |
| title_auth | Marketing fashion critical perspectives on the power of fashion in contemporary culture |
| title_exact_search | Marketing fashion critical perspectives on the power of fashion in contemporary culture |
| title_exact_search_txtP | Marketing fashion critical perspectives on the power of fashion in contemporary culture |
| title_full | Marketing fashion critical perspectives on the power of fashion in contemporary culture edited by Karin M. Ekström |
| title_fullStr | Marketing fashion critical perspectives on the power of fashion in contemporary culture edited by Karin M. Ekström |
| title_full_unstemmed | Marketing fashion critical perspectives on the power of fashion in contemporary culture edited by Karin M. Ekström |
| title_short | Marketing fashion |
| title_sort | marketing fashion critical perspectives on the power of fashion in contemporary culture |
| title_sub | critical perspectives on the power of fashion in contemporary culture |
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