Sustainable marketing, branding, and reputation management: strategies for a greener future
"The objective of the book on sustainable marketing is to provide a comprehensive and up-to-date overview of the key concepts, trends, and challenges of sustainable marketing in today's business environment. The book will cover a wide range of topics related to sustainable marketing, such...
Gespeichert in:
| Hauptverfasser: | , , , , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Hershey PA, USA
IGI Global
[2023]
|
| Schriftenreihe: | Advances in marketing, customer relationship management, and e-services (AMCRMES)
|
| Schlagworte: | |
| Online-Zugang: | DE-1102 DE-1050 DE-898 DE-863 DE-862 DE-706 Volltext |
| Zusammenfassung: | "The objective of the book on sustainable marketing is to provide a comprehensive and up-to-date overview of the key concepts, trends, and challenges of sustainable marketing in today's business environment. The book will cover a wide range of topics related to sustainable marketing, such as: The role of sustainable marketing in addressing environmental and social issues. The impact of sustainable marketing on consumer behaviour and brand loyalty, best practices for integrating sustainability into marketing strategies and tactics, the challenges and opportunities of implementing sustainable marketing in different industries, the impact of digital technologies on sustainable marketing, the future of sustainable marketing in the post-COVID-19 era, case studies of companies that have successfully integrated sustainable marketing into their business models, the role of government, NGOs, and other stakeholders in promoting sustainable marketing"-- |
| Beschreibung: | 1 Online-Ressource (xxvi, 670 Seiten) Illustrationen |
| ISBN: | 9798369300206 |
| DOI: | 10.4018/979-8-3693-0019-0 |
Internformat
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Datensatz im Suchindex
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| author | Masengu, Reason 1982- Bigirimana, Stanislas Chiwaridzo, Option Takunda Bensson, Ruzive Blossom, Christina |
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| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
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| format | Electronic eBook |
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| id | DE-604.BV049513288 |
| illustrated | Illustrated |
| index_date | 2024-07-03T23:23:32Z |
| indexdate | 2025-03-04T04:01:17Z |
| institution | BVB |
| isbn | 9798369300206 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-034859294 |
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| owner_facet | DE-1102 DE-898 DE-BY-UBR DE-1050 DE-706 DE-863 DE-BY-FWS DE-862 DE-BY-FWS |
| physical | 1 Online-Ressource (xxvi, 670 Seiten) Illustrationen |
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| series2 | Advances in marketing, customer relationship management, and e-services (AMCRMES) |
| spellingShingle | Masengu, Reason 1982- Bigirimana, Stanislas Chiwaridzo, Option Takunda Bensson, Ruzive Blossom, Christina Sustainable marketing, branding, and reputation management strategies for a greener future Marketing (DE-588)4037589-4 gnd Markenpolitik (DE-588)4144679-3 gnd Umweltbezogenes Management (DE-588)4201709-9 gnd Nachhaltigkeit (DE-588)4326464-5 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4144679-3 (DE-588)4201709-9 (DE-588)4326464-5 |
| title | Sustainable marketing, branding, and reputation management strategies for a greener future |
| title_auth | Sustainable marketing, branding, and reputation management strategies for a greener future |
| title_exact_search | Sustainable marketing, branding, and reputation management strategies for a greener future |
| title_exact_search_txtP | Sustainable marketing, branding, and reputation management strategies for a greener future |
| title_full | Sustainable marketing, branding, and reputation management strategies for a greener future Reason Masengu (Middle East College, Oman), Stanilas Bigirimana (Africa University, Zimbabwe), Option Takunda Chiwaridzo (University of Science and Technology, Beijing, China), Ruzive Bensson (Modern College of Business and Science, Oman), and Christina Blossom (Middle East College, Oman) |
| title_fullStr | Sustainable marketing, branding, and reputation management strategies for a greener future Reason Masengu (Middle East College, Oman), Stanilas Bigirimana (Africa University, Zimbabwe), Option Takunda Chiwaridzo (University of Science and Technology, Beijing, China), Ruzive Bensson (Modern College of Business and Science, Oman), and Christina Blossom (Middle East College, Oman) |
| title_full_unstemmed | Sustainable marketing, branding, and reputation management strategies for a greener future Reason Masengu (Middle East College, Oman), Stanilas Bigirimana (Africa University, Zimbabwe), Option Takunda Chiwaridzo (University of Science and Technology, Beijing, China), Ruzive Bensson (Modern College of Business and Science, Oman), and Christina Blossom (Middle East College, Oman) |
| title_short | Sustainable marketing, branding, and reputation management |
| title_sort | sustainable marketing branding and reputation management strategies for a greener future |
| title_sub | strategies for a greener future |
| topic | Marketing (DE-588)4037589-4 gnd Markenpolitik (DE-588)4144679-3 gnd Umweltbezogenes Management (DE-588)4201709-9 gnd Nachhaltigkeit (DE-588)4326464-5 gnd |
| topic_facet | Marketing Markenpolitik Umweltbezogenes Management Nachhaltigkeit |
| url | https://doi.org/10.4018/979-8-3693-0019-0 |
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