Sustainable marketing, branding, and reputation management: strategies for a greener future
"The objective of the book on sustainable marketing is to provide a comprehensive and up-to-date overview of the key concepts, trends, and challenges of sustainable marketing in today's business environment. The book will cover a wide range of topics related to sustainable marketing, such...
Gespeichert in:
| Hauptverfasser: | , , , , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Hershey, PA
IGI Global
[2023]
|
| Schriftenreihe: | Advances in marketing, customer relationship management, and e-services (AMCRMES)
Premier reference source |
| Schlagworte: | |
| Online-Zugang: | DE-1102 DE-898 Volltext |
| Zusammenfassung: | "The objective of the book on sustainable marketing is to provide a comprehensive and up-to-date overview of the key concepts, trends, and challenges of sustainable marketing in today's business environment. The book will cover a wide range of topics related to sustainable marketing, such as: The role of sustainable marketing in addressing environmental and social issues. The impact of sustainable marketing on consumer behaviour and brand loyalty, best practices for integrating sustainability into marketing strategies and tactics, the challenges and opportunities of implementing sustainable marketing in different industries, the impact of digital technologies on sustainable marketing, the future of sustainable marketing in the post-COVID-19 era, case studies of companies that have successfully integrated sustainable marketing into their business models, the role of government, NGOs, and other stakeholders in promoting sustainable marketing"-- |
| Beschreibung: | 1 Online-Ressource Illustrationen |
| ISBN: | 9798369300206 |
| DOI: | 10.4018/979-8-3693-0019-0 |
Internformat
MARC
| LEADER | 00000nmm a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV049513288 | ||
| 003 | DE-604 | ||
| 005 | 20241001 | ||
| 007 | cr|uuu---uuuuu | ||
| 008 | 240123s2023 |||| o||u| ||||||eng d | ||
| 020 | |a 9798369300206 |9 979-8-3693-0020-6 | ||
| 024 | 7 | |a 10.4018/979-8-3693-0019-0 |2 doi | |
| 035 | |a (ZDB-98-IGB)00320889 | ||
| 035 | |a (OCoLC)1422498215 | ||
| 035 | |a (DE-599)BVBBV049513288 | ||
| 040 | |a DE-604 |b ger |e rda | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-1102 |a DE-898 | ||
| 084 | |a QP 600 |0 (DE-625)141905: |2 rvk | ||
| 100 | 1 | |a Masengu, Reason |d 1982- |e Verfasser |0 (DE-588)130758179X |4 aut | |
| 245 | 1 | 0 | |a Sustainable marketing, branding, and reputation management |b strategies for a greener future |c Reason Masengu (Middle East College, Oman), Stanilas Bigirimana (Africa University, Zimbabwe), Option Takunda Chiwaridzo (University of Science and Technology, Beijing, China), Ruzive Bensson (Modern College of Business and Science, Oman), and Christina Blossom (Middle East College, Oman) |
| 264 | 1 | |a Hershey, PA |b IGI Global |c [2023] | |
| 264 | 4 | |c © 2023 | |
| 300 | |a 1 Online-Ressource |b Illustrationen | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 490 | 0 | |a Advances in marketing, customer relationship management, and e-services (AMCRMES) | |
| 490 | 0 | |a Premier reference source | |
| 520 | 3 | |a "The objective of the book on sustainable marketing is to provide a comprehensive and up-to-date overview of the key concepts, trends, and challenges of sustainable marketing in today's business environment. The book will cover a wide range of topics related to sustainable marketing, such as: The role of sustainable marketing in addressing environmental and social issues. The impact of sustainable marketing on consumer behaviour and brand loyalty, best practices for integrating sustainability into marketing strategies and tactics, the challenges and opportunities of implementing sustainable marketing in different industries, the impact of digital technologies on sustainable marketing, the future of sustainable marketing in the post-COVID-19 era, case studies of companies that have successfully integrated sustainable marketing into their business models, the role of government, NGOs, and other stakeholders in promoting sustainable marketing"-- | |
| 653 | 0 | |a Green marketing | |
| 653 | 0 | |a Marketing / Social aspects | |
| 653 | 0 | |a Branding (Marketing) / Environmental aspects | |
| 653 | 0 | |a Sustainable development | |
| 653 | 0 | |a Marketing vert | |
| 653 | 0 | |a Marketing / Aspect social | |
| 653 | 0 | |a Stratégie de marque / Aspect de l'environnement | |
| 653 | 0 | |a Développement durable | |
| 653 | 0 | |a sustainable development | |
| 653 | 0 | |a Green marketing | |
| 653 | 0 | |a Marketing / Social aspects | |
| 653 | 0 | |a Sustainable development | |
| 700 | 1 | |a Bigirimana, Stanislas |e Verfasser |0 (DE-588)1014150175 |4 aut | |
| 700 | 1 | |a Chiwaridzo, Option Takunda |e Verfasser |0 (DE-588)1307589820 |4 aut | |
| 700 | 1 | |a Bensson, Ruzive |e Verfasser |4 aut | |
| 700 | 1 | |a Blossom, Christina |e Verfasser |4 aut | |
| 776 | 0 | 8 | |i Erscheint auch als |n Druck-Ausgabe |z 979-8-3693-0019-0 |
| 856 | 4 | 0 | |u https://doi.org/10.4018/979-8-3693-0019-0 |x Verlag |z URL des Erstveröffentlichers |3 Volltext |
| 912 | |a ZDB-1-IGE |a ZDB-98-IGB | ||
| 943 | 1 | |a oai:aleph.bib-bvb.de:BVB01-034859294 | |
| 966 | e | |u https://doi.org/10.4018/979-8-3693-0019-0 |l DE-1102 |p ZDB-1-IGE |q FAN_PDA_IGE_Kauf |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.4018/979-8-3693-0019-0 |l DE-898 |p ZDB-98-IGB |q FHR_PDA_IGB_Kauf |x Verlag |3 Volltext | |
Datensatz im Suchindex
| _version_ | 1811720452958060544 |
|---|---|
| adam_text | |
| adam_txt | |
| any_adam_object | |
| any_adam_object_boolean | |
| author | Masengu, Reason 1982- Bigirimana, Stanislas Chiwaridzo, Option Takunda Bensson, Ruzive Blossom, Christina |
| author_GND | (DE-588)130758179X (DE-588)1014150175 (DE-588)1307589820 |
| author_facet | Masengu, Reason 1982- Bigirimana, Stanislas Chiwaridzo, Option Takunda Bensson, Ruzive Blossom, Christina |
| author_role | aut aut aut aut aut |
| author_sort | Masengu, Reason 1982- |
| author_variant | r m rm s b sb o t c ot otc r b rb c b cb |
| building | Verbundindex |
| bvnumber | BV049513288 |
| classification_rvk | QP 600 |
| collection | ZDB-1-IGE ZDB-98-IGB |
| ctrlnum | (ZDB-98-IGB)00320889 (OCoLC)1422498215 (DE-599)BVBBV049513288 |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| doi_str_mv | 10.4018/979-8-3693-0019-0 |
| format | Electronic eBook |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>00000nmm a2200000 c 4500</leader><controlfield tag="001">BV049513288</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20241001</controlfield><controlfield tag="007">cr|uuu---uuuuu</controlfield><controlfield tag="008">240123s2023 |||| o||u| ||||||eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9798369300206</subfield><subfield code="9">979-8-3693-0020-6</subfield></datafield><datafield tag="024" ind1="7" ind2=" "><subfield code="a">10.4018/979-8-3693-0019-0</subfield><subfield code="2">doi</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(ZDB-98-IGB)00320889</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)1422498215</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV049513288</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rda</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-1102</subfield><subfield code="a">DE-898</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 600</subfield><subfield code="0">(DE-625)141905:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Masengu, Reason</subfield><subfield code="d">1982-</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)130758179X</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Sustainable marketing, branding, and reputation management</subfield><subfield code="b">strategies for a greener future</subfield><subfield code="c">Reason Masengu (Middle East College, Oman), Stanilas Bigirimana (Africa University, Zimbabwe), Option Takunda Chiwaridzo (University of Science and Technology, Beijing, China), Ruzive Bensson (Modern College of Business and Science, Oman), and Christina Blossom (Middle East College, Oman)</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Hershey, PA</subfield><subfield code="b">IGI Global</subfield><subfield code="c">[2023]</subfield></datafield><datafield tag="264" ind1=" " ind2="4"><subfield code="c">© 2023</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 Online-Ressource</subfield><subfield code="b">Illustrationen</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="490" ind1="0" ind2=" "><subfield code="a">Advances in marketing, customer relationship management, and e-services (AMCRMES)</subfield></datafield><datafield tag="490" ind1="0" ind2=" "><subfield code="a">Premier reference source</subfield></datafield><datafield tag="520" ind1="3" ind2=" "><subfield code="a">"The objective of the book on sustainable marketing is to provide a comprehensive and up-to-date overview of the key concepts, trends, and challenges of sustainable marketing in today's business environment. The book will cover a wide range of topics related to sustainable marketing, such as: The role of sustainable marketing in addressing environmental and social issues. The impact of sustainable marketing on consumer behaviour and brand loyalty, best practices for integrating sustainability into marketing strategies and tactics, the challenges and opportunities of implementing sustainable marketing in different industries, the impact of digital technologies on sustainable marketing, the future of sustainable marketing in the post-COVID-19 era, case studies of companies that have successfully integrated sustainable marketing into their business models, the role of government, NGOs, and other stakeholders in promoting sustainable marketing"--</subfield></datafield><datafield tag="653" ind1=" " ind2="0"><subfield code="a">Green marketing</subfield></datafield><datafield tag="653" ind1=" " ind2="0"><subfield code="a">Marketing / Social aspects</subfield></datafield><datafield tag="653" ind1=" " ind2="0"><subfield code="a">Branding (Marketing) / Environmental aspects</subfield></datafield><datafield tag="653" ind1=" " ind2="0"><subfield code="a">Sustainable development</subfield></datafield><datafield tag="653" ind1=" " ind2="0"><subfield code="a">Marketing vert</subfield></datafield><datafield tag="653" ind1=" " ind2="0"><subfield code="a">Marketing / Aspect social</subfield></datafield><datafield tag="653" ind1=" " ind2="0"><subfield code="a">Stratégie de marque / Aspect de l'environnement</subfield></datafield><datafield tag="653" ind1=" " ind2="0"><subfield code="a">Développement durable</subfield></datafield><datafield tag="653" ind1=" " ind2="0"><subfield code="a">sustainable development</subfield></datafield><datafield tag="653" ind1=" " ind2="0"><subfield code="a">Green marketing</subfield></datafield><datafield tag="653" ind1=" " ind2="0"><subfield code="a">Marketing / Social aspects</subfield></datafield><datafield tag="653" ind1=" " ind2="0"><subfield code="a">Sustainable development</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Bigirimana, Stanislas</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)1014150175</subfield><subfield code="4">aut</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Chiwaridzo, Option Takunda</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)1307589820</subfield><subfield code="4">aut</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Bensson, Ruzive</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Blossom, Christina</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Druck-Ausgabe</subfield><subfield code="z">979-8-3693-0019-0</subfield></datafield><datafield tag="856" ind1="4" ind2="0"><subfield code="u">https://doi.org/10.4018/979-8-3693-0019-0</subfield><subfield code="x">Verlag</subfield><subfield code="z">URL des Erstveröffentlichers</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-1-IGE</subfield><subfield code="a">ZDB-98-IGB</subfield></datafield><datafield tag="943" ind1="1" ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-034859294</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.4018/979-8-3693-0019-0</subfield><subfield code="l">DE-1102</subfield><subfield code="p">ZDB-1-IGE</subfield><subfield code="q">FAN_PDA_IGE_Kauf</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.4018/979-8-3693-0019-0</subfield><subfield code="l">DE-898</subfield><subfield code="p">ZDB-98-IGB</subfield><subfield code="q">FHR_PDA_IGB_Kauf</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield></record></collection> |
| id | DE-604.BV049513288 |
| illustrated | Not Illustrated |
| index_date | 2024-07-03T23:23:32Z |
| indexdate | 2024-10-01T14:01:04Z |
| institution | BVB |
| isbn | 9798369300206 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-034859294 |
| oclc_num | 1422498215 |
| open_access_boolean | |
| owner | DE-1102 DE-898 DE-BY-UBR |
| owner_facet | DE-1102 DE-898 DE-BY-UBR |
| physical | 1 Online-Ressource Illustrationen |
| psigel | ZDB-1-IGE ZDB-98-IGB ZDB-1-IGE FAN_PDA_IGE_Kauf ZDB-98-IGB FHR_PDA_IGB_Kauf |
| publishDate | 2023 |
| publishDateSearch | 2023 |
| publishDateSort | 2023 |
| publisher | IGI Global |
| record_format | marc |
| series2 | Advances in marketing, customer relationship management, and e-services (AMCRMES) Premier reference source |
| spelling | Masengu, Reason 1982- Verfasser (DE-588)130758179X aut Sustainable marketing, branding, and reputation management strategies for a greener future Reason Masengu (Middle East College, Oman), Stanilas Bigirimana (Africa University, Zimbabwe), Option Takunda Chiwaridzo (University of Science and Technology, Beijing, China), Ruzive Bensson (Modern College of Business and Science, Oman), and Christina Blossom (Middle East College, Oman) Hershey, PA IGI Global [2023] © 2023 1 Online-Ressource Illustrationen txt rdacontent c rdamedia cr rdacarrier Advances in marketing, customer relationship management, and e-services (AMCRMES) Premier reference source "The objective of the book on sustainable marketing is to provide a comprehensive and up-to-date overview of the key concepts, trends, and challenges of sustainable marketing in today's business environment. The book will cover a wide range of topics related to sustainable marketing, such as: The role of sustainable marketing in addressing environmental and social issues. The impact of sustainable marketing on consumer behaviour and brand loyalty, best practices for integrating sustainability into marketing strategies and tactics, the challenges and opportunities of implementing sustainable marketing in different industries, the impact of digital technologies on sustainable marketing, the future of sustainable marketing in the post-COVID-19 era, case studies of companies that have successfully integrated sustainable marketing into their business models, the role of government, NGOs, and other stakeholders in promoting sustainable marketing"-- Green marketing Marketing / Social aspects Branding (Marketing) / Environmental aspects Sustainable development Marketing vert Marketing / Aspect social Stratégie de marque / Aspect de l'environnement Développement durable sustainable development Bigirimana, Stanislas Verfasser (DE-588)1014150175 aut Chiwaridzo, Option Takunda Verfasser (DE-588)1307589820 aut Bensson, Ruzive Verfasser aut Blossom, Christina Verfasser aut Erscheint auch als Druck-Ausgabe 979-8-3693-0019-0 https://doi.org/10.4018/979-8-3693-0019-0 Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Masengu, Reason 1982- Bigirimana, Stanislas Chiwaridzo, Option Takunda Bensson, Ruzive Blossom, Christina Sustainable marketing, branding, and reputation management strategies for a greener future |
| title | Sustainable marketing, branding, and reputation management strategies for a greener future |
| title_auth | Sustainable marketing, branding, and reputation management strategies for a greener future |
| title_exact_search | Sustainable marketing, branding, and reputation management strategies for a greener future |
| title_exact_search_txtP | Sustainable marketing, branding, and reputation management strategies for a greener future |
| title_full | Sustainable marketing, branding, and reputation management strategies for a greener future Reason Masengu (Middle East College, Oman), Stanilas Bigirimana (Africa University, Zimbabwe), Option Takunda Chiwaridzo (University of Science and Technology, Beijing, China), Ruzive Bensson (Modern College of Business and Science, Oman), and Christina Blossom (Middle East College, Oman) |
| title_fullStr | Sustainable marketing, branding, and reputation management strategies for a greener future Reason Masengu (Middle East College, Oman), Stanilas Bigirimana (Africa University, Zimbabwe), Option Takunda Chiwaridzo (University of Science and Technology, Beijing, China), Ruzive Bensson (Modern College of Business and Science, Oman), and Christina Blossom (Middle East College, Oman) |
| title_full_unstemmed | Sustainable marketing, branding, and reputation management strategies for a greener future Reason Masengu (Middle East College, Oman), Stanilas Bigirimana (Africa University, Zimbabwe), Option Takunda Chiwaridzo (University of Science and Technology, Beijing, China), Ruzive Bensson (Modern College of Business and Science, Oman), and Christina Blossom (Middle East College, Oman) |
| title_short | Sustainable marketing, branding, and reputation management |
| title_sort | sustainable marketing branding and reputation management strategies for a greener future |
| title_sub | strategies for a greener future |
| url | https://doi.org/10.4018/979-8-3693-0019-0 |
| work_keys_str_mv | AT masengureason sustainablemarketingbrandingandreputationmanagementstrategiesforagreenerfuture AT bigirimanastanislas sustainablemarketingbrandingandreputationmanagementstrategiesforagreenerfuture AT chiwaridzooptiontakunda sustainablemarketingbrandingandreputationmanagementstrategiesforagreenerfuture AT benssonruzive sustainablemarketingbrandingandreputationmanagementstrategiesforagreenerfuture AT blossomchristina sustainablemarketingbrandingandreputationmanagementstrategiesforagreenerfuture |