How music changed YouTube:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
London ; New York ; Oxford ; New Delhi ; Sydney
Bloomsbury Academic
2024
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis Klappentext |
| Beschreibung: | viii, 145 Seiten |
| ISBN: | 9798765100714 9798765100707 |
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| 653 | 0 | |a Music videos / Social aspects | |
| 653 | 0 | |a Music and technology / History / 21st century | |
| 653 | 0 | |a Social media | |
| 653 | 0 | |a Copyright / Music | |
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Contents Acknowledgements Introduction 1 2 3 4 5 6 vii 1 From Music Boxes to the YouTube Player (2000-05) 5 The Emergence of Online Listening 5 The Invention of the YouTube Player 8 Music, Incidentally (2005-09) 13 The Musicalization of Videos 13 Music Becomes Official 19 A DIY Aesthetic 22 Competing for Fun (2006-13) 31 From Vaudeville to Oprah 31 A Prime-time “Underground” 33 Popular Culture Redux 37 From Choosing to Streaming (2008-14) 45 The Design of Choice 45 A Soft Prescription 47 Playlists, Trends, and Mixes 49 The Streamlining of Expression (2014-18) 55 The Televisionization of YouTube 55 Creativity as Watchword 57 Learning to Self-Manage 63 The Hit Machine Narrative (2012-18) 73 When Reaction Precedes Listening 76 About Vibes and Soars 79 The Prototypical Story of a Song’s Success 80
vi 7 8 Contents (Semi-) Automating Authorship (2007-18) 87 The Origins of (Semi-)Automatic Copyright Control 87 Selling Consensus 95 An Industry of Variants 97 Experience as Traffic (2016-18) 105 The View as General Equivalent 106 A Contested Standard 109 Purifying Experience 113 Traffic As Value 116 Conclusion 121 Notes 123 Bibliography 135 Index 141
"Guillaume Heuguet has written the best book on YouTube and on internet music platforms I have seen to date. The research is exhaustive, drawing on a breathtaking range of sources. The analysis is rigorous, in the greatest traditions of cultural industry scholarship, and full of ideas both original and stimulating. This book is a major contribution to several fields, from popular music studies through internet and platform studies and cultural research more generally." Will Straw, Professor of Urban Media Studies, McGill University, Canada How do digital technologies transform music? The answer depends on the lens of one's analysis: creation, promotion, or the experience of the listener. How Music Changed YouTube shows that the reverse question—how does music transform digital technologies?—is also worth exploring: through reliance on sound recording and music, internet technologies and media are manufactured, transformed, and come to dominate. Guillaume Heuguet's study situates YouTube among internet platforms and within music industries by unpacking the cultural and technological forms embedded within YouTube and observing the practices and values associated with it, from the art of collecting to the accelerated circulation of samples and remixes. Heuguet's documentary and genealogical work relies on YouTube's traces in internet archives, its successive interfaces, the blogs of its teams, and a few emblematic channels and videos. Particular attention is paid to the tensions between the promises associated with music algorithms—recommendation system, copyright control,
view calculation—and the reality of their operation from a technical and cultural point of view. How Music Changed YouTube shows how, far from responding to an immediate need, YouTube's editorial and economic model developed over time, how the various fans, artists, labels, lawyers, and legislators shaped the site, and how these factors affected its rise as a global media force in the early 21 st century. GUILLAUME HE is Professor of Contemporary Art and Art History at ESACM (Clermont-Ferrand), France, and the Editor-in-Chief of Audimat, a French journal of music criticism. He holds a PhD in media studies from the School of Higher Studies in Communication (CELSA), Sorbonne University, France, and has edited for Paris Philharmonic's Penser les musiques populaires, the first French reader on popular music studies. |
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