Big brands are watching you: marketing social justice and digital culture
"How is morality understood in the marketplace? Why do brands speak out about certain issues of injustice and not others? And what is influencer culture's role in social and political activism? Big Brands Are Watching You investigates corporate culture, from the branding of companies and n...
Gespeichert in:
| 1. Verfasser: | |
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| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Oakland, California
University of California Press
[2024]
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| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Zusammenfassung: | "How is morality understood in the marketplace? Why do brands speak out about certain issues of injustice and not others? And what is influencer culture's role in social and political activism? Big Brands Are Watching You investigates corporate culture, from the branding of companies and nations to television portrayals of big business and the workplace (Industry, Partner Track, Severance, Succession, The Bold Type, You). Francesca Sobande analyzes media, interviews, survey responses, and ephemera from the history of advertising as well as exhibitions in London, brand stores in Amsterdam, a music festival in Las Vegas, and archives in Washington, DC, to illuminate the world of branding"-- |
| Beschreibung: | xv, 235 Seiten |
| ISBN: | 9780520387072 9780520387065 |
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Datensatz im Suchindex
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Contents List ofFigures vii Preface: The Temperature of These Times ix xiii Acknowledgments 1. Setting the Scene: Social Justice for Sale 2. The Politics of Morality and the Marketplace 3. The Business ofActivism, Antagonism, and Aging 4. 1 35 109 Forecasting the Future of Morality in the Marketplace 186 References 207 Index ITJ |
| any_adam_object | 1 |
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| author | Sobande, Francesca |
| author_GND | (DE-588)1188893319 |
| author_facet | Sobande, Francesca |
| author_role | aut |
| author_sort | Sobande, Francesca |
| author_variant | f s fs |
| building | Verbundindex |
| bvnumber | BV049496626 |
| classification_rvk | MS 5500 |
| ctrlnum | (OCoLC)1409564710 (DE-599)BVBBV049496626 |
| discipline | Soziologie |
| discipline_str_mv | Soziologie |
| format | Book |
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| illustrated | Not Illustrated |
| index_date | 2024-07-03T23:20:32Z |
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| isbn | 9780520387072 9780520387065 |
| language | English |
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| spelling | Sobande, Francesca Verfasser (DE-588)1188893319 aut Big brands are watching you marketing social justice and digital culture Francesca Sobande Oakland, California University of California Press [2024] © 2024 xv, 235 Seiten txt rdacontent n rdamedia nc rdacarrier "How is morality understood in the marketplace? Why do brands speak out about certain issues of injustice and not others? And what is influencer culture's role in social and political activism? Big Brands Are Watching You investigates corporate culture, from the branding of companies and nations to television portrayals of big business and the workplace (Industry, Partner Track, Severance, Succession, The Bold Type, You). Francesca Sobande analyzes media, interviews, survey responses, and ephemera from the history of advertising as well as exhibitions in London, brand stores in Amsterdam, a music festival in Las Vegas, and archives in Washington, DC, to illuminate the world of branding"-- Moral (DE-588)4040222-8 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Markenpolitik (DE-588)4144679-3 gnd rswk-swf Branding (Marketing) / Political aspects Social justice / Economic aspects Mass media / Influence Markenpolitik (DE-588)4144679-3 s Marketing (DE-588)4037589-4 s Moral (DE-588)4040222-8 s DE-604 Erscheint auch als Online-Ausgabe, EPUB 978-0-52038-708-9 Digitalisierung UB Bamberg - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=034841845&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Sobande, Francesca Big brands are watching you marketing social justice and digital culture Moral (DE-588)4040222-8 gnd Marketing (DE-588)4037589-4 gnd Markenpolitik (DE-588)4144679-3 gnd |
| subject_GND | (DE-588)4040222-8 (DE-588)4037589-4 (DE-588)4144679-3 |
| title | Big brands are watching you marketing social justice and digital culture |
| title_auth | Big brands are watching you marketing social justice and digital culture |
| title_exact_search | Big brands are watching you marketing social justice and digital culture |
| title_exact_search_txtP | Big brands are watching you marketing social justice and digital culture |
| title_full | Big brands are watching you marketing social justice and digital culture Francesca Sobande |
| title_fullStr | Big brands are watching you marketing social justice and digital culture Francesca Sobande |
| title_full_unstemmed | Big brands are watching you marketing social justice and digital culture Francesca Sobande |
| title_short | Big brands are watching you |
| title_sort | big brands are watching you marketing social justice and digital culture |
| title_sub | marketing social justice and digital culture |
| topic | Moral (DE-588)4040222-8 gnd Marketing (DE-588)4037589-4 gnd Markenpolitik (DE-588)4144679-3 gnd |
| topic_facet | Moral Marketing Markenpolitik |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=034841845&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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