Digital content marketing: creating value in practice
Gespeichert in:
Weitere Verfasser: | , |
---|---|
Format: | Elektronisch E-Book |
Sprache: | English |
Veröffentlicht: |
London ; New York
Routledge
2024
|
Ausgabe: | First published |
Schlagworte: | |
Online-Zugang: | DE-355 Volltext |
Beschreibung: | 1 Online-Ressource (xv, 240 Seiten) Illustrationen, Diagramme |
ISBN: | 9781003346500 |
DOI: | 10.4324/9781003346500 |
Internformat
MARC
LEADER | 00000nmm a22000008c 4500 | ||
---|---|---|---|
001 | BV049495770 | ||
003 | DE-604 | ||
005 | 20240209 | ||
007 | cr|uuu---uuuuu | ||
008 | 240111s2024 |||| o||u| ||||||eng d | ||
020 | |a 9781003346500 |9 978-1-00-334650-0 | ||
035 | |a (OCoLC)1422409416 | ||
035 | |a (DE-599)BVBBV049495770 | ||
040 | |a DE-604 |b ger |e rda | ||
041 | 0 | |a eng | |
049 | |a DE-355 | ||
084 | |a QP 650 |0 (DE-625)141922: |2 rvk | ||
245 | 1 | 0 | |a Digital content marketing |b creating value in practice |c edited by Agata Krowinska, Christof Backhaus, Benjamin Becker, and Fabian Bosser |
250 | |a First published | ||
264 | 1 | |a London ; New York |b Routledge |c 2024 | |
300 | |a 1 Online-Ressource (xv, 240 Seiten) |b Illustrationen, Diagramme | ||
336 | |b txt |2 rdacontent | ||
337 | |b c |2 rdamedia | ||
338 | |b cr |2 rdacarrier | ||
650 | 0 | 7 | |a Online-Marketing |0 (DE-588)7706419-7 |2 gnd |9 rswk-swf |
650 | 0 | 7 | |a Content Management |0 (DE-588)4673954-3 |2 gnd |9 rswk-swf |
650 | 0 | 7 | |a Markenpolitik |0 (DE-588)4144679-3 |2 gnd |9 rswk-swf |
650 | 0 | 7 | |a Wertorientiertes Management |0 (DE-588)4776793-5 |2 gnd |9 rswk-swf |
650 | 0 | 7 | |a Marketingkonzept |0 (DE-588)4120696-4 |2 gnd |9 rswk-swf |
653 | 0 | |a Internet marketing | |
653 | 0 | |a Strategic planning | |
653 | 0 | |a Value added | |
653 | 0 | |a Marketing sur Internet | |
653 | 0 | |a Planification stratégique | |
653 | 0 | |a Valeur ajoutée | |
653 | 0 | |a Internet marketing | |
653 | 0 | |a Strategic planning | |
653 | 0 | |a Value added | |
655 | 7 | |0 (DE-588)4143413-4 |a Aufsatzsammlung |2 gnd-content | |
689 | 0 | 0 | |a Content Management |0 (DE-588)4673954-3 |D s |
689 | 0 | 1 | |a Online-Marketing |0 (DE-588)7706419-7 |D s |
689 | 0 | 2 | |a Markenpolitik |0 (DE-588)4144679-3 |D s |
689 | 0 | 3 | |a Marketingkonzept |0 (DE-588)4120696-4 |D s |
689 | 0 | 4 | |a Wertorientiertes Management |0 (DE-588)4776793-5 |D s |
689 | 0 | |5 DE-604 | |
700 | 1 | |a Krowinska, Agata |e Sonstige |0 (DE-588)131683753X |4 oth | |
700 | 1 | |a Backhaus, Christof |d 1976- |e Sonstige |0 (DE-588)13965156X |4 oth | |
700 | 1 | |a Becker, Benjamin |0 (DE-588)142925497 |4 edt | |
700 | 1 | |a Bosser, Fabian |0 (DE-588)1318833957 |4 edt | |
776 | 0 | 8 | |i Erscheint auch als |n Druck-Ausgabe, Hardcover |z 978-1-03-238737-6 |
776 | 0 | 8 | |i Erscheint auch als |n Druck-Ausgabe, Paperback |z 978-1-032-34679-3 |
856 | 4 | 0 | |u https://doi.org/10.4324/9781003346500 |x Verlag |z URL des Erstveröffentlichers |3 Volltext |
912 | |a ZDB-7-TFC | ||
966 | e | |u https://doi.org/10.4324/9781003346500 |l DE-355 |p ZDB-7-TFC |q UBR Einzelkauf 2024 |x Verlag |3 Volltext |
Datensatz im Suchindex
_version_ | 1805069613490241536 |
---|---|
adam_text | |
adam_txt | |
any_adam_object | |
any_adam_object_boolean | |
author2 | Becker, Benjamin Bosser, Fabian |
author2_role | edt edt |
author2_variant | b b bb f b fb |
author_GND | (DE-588)131683753X (DE-588)13965156X (DE-588)142925497 (DE-588)1318833957 |
author_facet | Becker, Benjamin Bosser, Fabian |
building | Verbundindex |
bvnumber | BV049495770 |
classification_rvk | QP 650 |
collection | ZDB-7-TFC |
ctrlnum | (OCoLC)1422409416 (DE-599)BVBBV049495770 |
discipline | Wirtschaftswissenschaften |
doi_str_mv | 10.4324/9781003346500 |
edition | First published |
format | Electronic eBook |
fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>00000nmm a22000008c 4500</leader><controlfield tag="001">BV049495770</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20240209</controlfield><controlfield tag="007">cr|uuu---uuuuu</controlfield><controlfield tag="008">240111s2024 |||| o||u| ||||||eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781003346500</subfield><subfield code="9">978-1-00-334650-0</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)1422409416</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV049495770</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rda</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-355</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 650</subfield><subfield code="0">(DE-625)141922:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Digital content marketing</subfield><subfield code="b">creating value in practice</subfield><subfield code="c">edited by Agata Krowinska, Christof Backhaus, Benjamin Becker, and Fabian Bosser</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">First published</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">London ; New York</subfield><subfield code="b">Routledge</subfield><subfield code="c">2024</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 Online-Ressource (xv, 240 Seiten)</subfield><subfield code="b">Illustrationen, Diagramme</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Online-Marketing</subfield><subfield code="0">(DE-588)7706419-7</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Content Management</subfield><subfield code="0">(DE-588)4673954-3</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Markenpolitik</subfield><subfield code="0">(DE-588)4144679-3</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Wertorientiertes Management</subfield><subfield code="0">(DE-588)4776793-5</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketingkonzept</subfield><subfield code="0">(DE-588)4120696-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="653" ind1=" " ind2="0"><subfield code="a">Internet marketing</subfield></datafield><datafield tag="653" ind1=" " ind2="0"><subfield code="a">Strategic planning</subfield></datafield><datafield tag="653" ind1=" " ind2="0"><subfield code="a">Value added</subfield></datafield><datafield tag="653" ind1=" " ind2="0"><subfield code="a">Marketing sur Internet</subfield></datafield><datafield tag="653" ind1=" " ind2="0"><subfield code="a">Planification stratégique</subfield></datafield><datafield tag="653" ind1=" " ind2="0"><subfield code="a">Valeur ajoutée</subfield></datafield><datafield tag="653" ind1=" " ind2="0"><subfield code="a">Internet marketing</subfield></datafield><datafield tag="653" ind1=" " ind2="0"><subfield code="a">Strategic planning</subfield></datafield><datafield tag="653" ind1=" " ind2="0"><subfield code="a">Value added</subfield></datafield><datafield tag="655" ind1=" " ind2="7"><subfield code="0">(DE-588)4143413-4</subfield><subfield code="a">Aufsatzsammlung</subfield><subfield code="2">gnd-content</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Content Management</subfield><subfield code="0">(DE-588)4673954-3</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Online-Marketing</subfield><subfield code="0">(DE-588)7706419-7</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="2"><subfield code="a">Markenpolitik</subfield><subfield code="0">(DE-588)4144679-3</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="3"><subfield code="a">Marketingkonzept</subfield><subfield code="0">(DE-588)4120696-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="4"><subfield code="a">Wertorientiertes Management</subfield><subfield code="0">(DE-588)4776793-5</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Krowinska, Agata</subfield><subfield code="e">Sonstige</subfield><subfield code="0">(DE-588)131683753X</subfield><subfield code="4">oth</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Backhaus, Christof</subfield><subfield code="d">1976-</subfield><subfield code="e">Sonstige</subfield><subfield code="0">(DE-588)13965156X</subfield><subfield code="4">oth</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Becker, Benjamin</subfield><subfield code="0">(DE-588)142925497</subfield><subfield code="4">edt</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Bosser, Fabian</subfield><subfield code="0">(DE-588)1318833957</subfield><subfield code="4">edt</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Druck-Ausgabe, Hardcover</subfield><subfield code="z">978-1-03-238737-6</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Druck-Ausgabe, Paperback</subfield><subfield code="z">978-1-032-34679-3</subfield></datafield><datafield tag="856" ind1="4" ind2="0"><subfield code="u">https://doi.org/10.4324/9781003346500</subfield><subfield code="x">Verlag</subfield><subfield code="z">URL des Erstveröffentlichers</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-7-TFC</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.4324/9781003346500</subfield><subfield code="l">DE-355</subfield><subfield code="p">ZDB-7-TFC</subfield><subfield code="q">UBR Einzelkauf 2024</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield></record></collection> |
genre | (DE-588)4143413-4 Aufsatzsammlung gnd-content |
genre_facet | Aufsatzsammlung |
id | DE-604.BV049495770 |
illustrated | Not Illustrated |
index_date | 2024-07-03T23:20:25Z |
indexdate | 2024-07-20T04:08:49Z |
institution | BVB |
isbn | 9781003346500 |
language | English |
oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-034840997 |
oclc_num | 1422409416 |
open_access_boolean | |
owner | DE-355 DE-BY-UBR |
owner_facet | DE-355 DE-BY-UBR |
physical | 1 Online-Ressource (xv, 240 Seiten) Illustrationen, Diagramme |
psigel | ZDB-7-TFC ZDB-7-TFC UBR Einzelkauf 2024 |
publishDate | 2024 |
publishDateSearch | 2024 |
publishDateSort | 2024 |
publisher | Routledge |
record_format | marc |
spelling | Digital content marketing creating value in practice edited by Agata Krowinska, Christof Backhaus, Benjamin Becker, and Fabian Bosser First published London ; New York Routledge 2024 1 Online-Ressource (xv, 240 Seiten) Illustrationen, Diagramme txt rdacontent c rdamedia cr rdacarrier Online-Marketing (DE-588)7706419-7 gnd rswk-swf Content Management (DE-588)4673954-3 gnd rswk-swf Markenpolitik (DE-588)4144679-3 gnd rswk-swf Wertorientiertes Management (DE-588)4776793-5 gnd rswk-swf Marketingkonzept (DE-588)4120696-4 gnd rswk-swf Internet marketing Strategic planning Value added Marketing sur Internet Planification stratégique Valeur ajoutée (DE-588)4143413-4 Aufsatzsammlung gnd-content Content Management (DE-588)4673954-3 s Online-Marketing (DE-588)7706419-7 s Markenpolitik (DE-588)4144679-3 s Marketingkonzept (DE-588)4120696-4 s Wertorientiertes Management (DE-588)4776793-5 s DE-604 Krowinska, Agata Sonstige (DE-588)131683753X oth Backhaus, Christof 1976- Sonstige (DE-588)13965156X oth Becker, Benjamin (DE-588)142925497 edt Bosser, Fabian (DE-588)1318833957 edt Erscheint auch als Druck-Ausgabe, Hardcover 978-1-03-238737-6 Erscheint auch als Druck-Ausgabe, Paperback 978-1-032-34679-3 https://doi.org/10.4324/9781003346500 Verlag URL des Erstveröffentlichers Volltext |
spellingShingle | Digital content marketing creating value in practice Online-Marketing (DE-588)7706419-7 gnd Content Management (DE-588)4673954-3 gnd Markenpolitik (DE-588)4144679-3 gnd Wertorientiertes Management (DE-588)4776793-5 gnd Marketingkonzept (DE-588)4120696-4 gnd |
subject_GND | (DE-588)7706419-7 (DE-588)4673954-3 (DE-588)4144679-3 (DE-588)4776793-5 (DE-588)4120696-4 (DE-588)4143413-4 |
title | Digital content marketing creating value in practice |
title_auth | Digital content marketing creating value in practice |
title_exact_search | Digital content marketing creating value in practice |
title_exact_search_txtP | Digital content marketing creating value in practice |
title_full | Digital content marketing creating value in practice edited by Agata Krowinska, Christof Backhaus, Benjamin Becker, and Fabian Bosser |
title_fullStr | Digital content marketing creating value in practice edited by Agata Krowinska, Christof Backhaus, Benjamin Becker, and Fabian Bosser |
title_full_unstemmed | Digital content marketing creating value in practice edited by Agata Krowinska, Christof Backhaus, Benjamin Becker, and Fabian Bosser |
title_short | Digital content marketing |
title_sort | digital content marketing creating value in practice |
title_sub | creating value in practice |
topic | Online-Marketing (DE-588)7706419-7 gnd Content Management (DE-588)4673954-3 gnd Markenpolitik (DE-588)4144679-3 gnd Wertorientiertes Management (DE-588)4776793-5 gnd Marketingkonzept (DE-588)4120696-4 gnd |
topic_facet | Online-Marketing Content Management Markenpolitik Wertorientiertes Management Marketingkonzept Aufsatzsammlung |
url | https://doi.org/10.4324/9781003346500 |
work_keys_str_mv | AT krowinskaagata digitalcontentmarketingcreatingvalueinpractice AT backhauschristof digitalcontentmarketingcreatingvalueinpractice AT beckerbenjamin digitalcontentmarketingcreatingvalueinpractice AT bosserfabian digitalcontentmarketingcreatingvalueinpractice |