Verfügbarkeit: Building AI Driven Marketing Capabilities

Building AI Driven Marketing Capabilities: Understand Customer Needs and Deliver Value Through AI

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Bibliographische Detailangaben
Hauptverfasser:	Zaidi, Neha (VerfasserIn), Maurya, Mohit (VerfasserIn), Grima, Simon (VerfasserIn), Tyagi, Pallavi (VerfasserIn)
Format:	Elektronisch E-Book
Sprache:	English
Veröffentlicht:	Berkeley, CA Apress 2024 Berkeley, CA
Ausgabe:	1st ed. 2024
Schlagworte:	Artificial Intelligence Data Science Marketing Digital Marketing Consumer Behavior Market Research and Competitive Intelligence Artificial intelligence Artificial intelligence / Data processing Telemarketing Internet marketing Consumer behavior Marketing research Business intelligence Künstliche Intelligenz Verbraucherzufriedenheit
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Beschreibung:	1 Online-Ressource (VI, 340 p. 63 illus)
ISBN:	9781484298107
DOI:	10.1007/978-1-4842-9810-7

Internformat

MARC


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spellingShingle	Zaidi, Neha Maurya, Mohit Grima, Simon Tyagi, Pallavi Building AI Driven Marketing Capabilities Understand Customer Needs and Deliver Value Through AI Artificial Intelligence Data Science Marketing Digital Marketing Consumer Behavior Market Research and Competitive Intelligence Artificial intelligence Artificial intelligence / Data processing Telemarketing Internet marketing Consumer behavior Marketing research Business intelligence Marketing (DE-588)4037589-4 gnd Künstliche Intelligenz (DE-588)4033447-8 gnd Verbraucherzufriedenheit (DE-588)4129147-5 gnd
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title	Building AI Driven Marketing Capabilities Understand Customer Needs and Deliver Value Through AI
title_auth	Building AI Driven Marketing Capabilities Understand Customer Needs and Deliver Value Through AI
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title_full	Building AI Driven Marketing Capabilities Understand Customer Needs and Deliver Value Through AI by Neha Zaidi, Mohit Maurya, Simon Grima, Pallavi Tyagi
title_fullStr	Building AI Driven Marketing Capabilities Understand Customer Needs and Deliver Value Through AI by Neha Zaidi, Mohit Maurya, Simon Grima, Pallavi Tyagi
title_full_unstemmed	Building AI Driven Marketing Capabilities Understand Customer Needs and Deliver Value Through AI by Neha Zaidi, Mohit Maurya, Simon Grima, Pallavi Tyagi
title_short	Building AI Driven Marketing Capabilities
title_sort	building ai driven marketing capabilities understand customer needs and deliver value through ai
title_sub	Understand Customer Needs and Deliver Value Through AI
topic	Artificial Intelligence Data Science Marketing Digital Marketing Consumer Behavior Market Research and Competitive Intelligence Artificial intelligence Artificial intelligence / Data processing Telemarketing Internet marketing Consumer behavior Marketing research Business intelligence Marketing (DE-588)4037589-4 gnd Künstliche Intelligenz (DE-588)4033447-8 gnd Verbraucherzufriedenheit (DE-588)4129147-5 gnd
topic_facet	Artificial Intelligence Data Science Marketing Digital Marketing Consumer Behavior Market Research and Competitive Intelligence Artificial intelligence Artificial intelligence / Data processing Telemarketing Internet marketing Consumer behavior Marketing research Business intelligence Künstliche Intelligenz Verbraucherzufriedenheit
url	https://doi.org/10.1007/978-1-4842-9810-7
work_keys_str_mv	AT zaidineha buildingaidrivenmarketingcapabilitiesunderstandcustomerneedsanddelivervaluethroughai AT mauryamohit buildingaidrivenmarketingcapabilitiesunderstandcustomerneedsanddelivervaluethroughai AT grimasimon buildingaidrivenmarketingcapabilitiesunderstandcustomerneedsanddelivervaluethroughai AT tyagipallavi buildingaidrivenmarketingcapabilitiesunderstandcustomerneedsanddelivervaluethroughai

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