Interviewing users: how to uncover compelling insights
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York
Rosenfeld
2023
|
| Ausgabe: | 2nd edition |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | xvii, 258 Seiten Illustrationen |
| ISBN: | 9781959029786 1959029789 |
Internformat
MARC
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Datensatz im Suchindex
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|---|---|
| adam_text | Foreword Introduction xiv xvi CHAPTER 1 Interviewing Addresses aBusiness Need Learning About Users to Inform Decisions A High-Level Research Plan To Interview Well, One Must Study The Impact of Interviewing The Last Word 1 4 8 19 20 23 CHAPTER 2 Research Logistics 25 Finding Participants Scheduling Interviews Incentives The Interview Guide The Last Word 28 38 42 46 51 CHAPTER 3 Contextual Methods— More Than Just Asking Questions 53 Prework Showing and Telling Bring the Tools Observation and Shadowing Even More Methods The Last Word 54 56 59 69 72 73 CHAPTER 4 The Successful FieldworkExperience 75 Effective Team Participation Preparing Your Colleagues for Fieldwork 76 76 xi
Planning for Remote Research Anticipating the Key Stages of the Interview The Last Word 83 86 97 CHAPTER 5 Best Practices for Interviewing 99 Check Your Worldview at the Door Embrace How Other People See the World Build Rapport Listen Optimizing for Remote The Last Word 100 103 109 119 122 125 CHAPTER 6 The Intricacies of Asking Questions 127 There’s Power in Your Silence The Backchannel Trap How You Ask When You Ask A Palette of Question Types Managing the Ebb and Flow of the Interview Embracing Your Participant’s Worldview The Last Word 129 132 140 141 144 146 149 157 CHAPTER 7 Better Interviews Troubleshooting Common Interview Problems Interview Variations and Special Cases Improving as an Interviewer The Last Word xii Contents 159 160 172 177 182
CHAPTER 8 Documenting the Interview 185 Taking Notes Audio Recording the Interview Video Recording the Interview Photographing the Interview Sketching the Interview Debriefing After the Interview The Last Word 186 191 193 198 198 200 205 CHAPTER 9 Making Sense of Your Data Analysis and Synthesis Write a Topline Report Analysis: Tagging Your Data Synthesis: Collaboration and Clustering Delivering Research Results Brainstorming and Taking Action The Last Word 207 208 210 211 216 218 220 221 CHAPTER 10 Making an Impact with Your Research Planning and Tracking Research Delivery for Impact Driving Interest and Engagement Each Organization Has Its Own Challenges The Last Word 223 225 231 236 238 242 Index 243 Acknowledgments 254 About the Author 258 Contents xiii
|
| adam_txt |
Foreword Introduction xiv xvi CHAPTER 1 Interviewing Addresses aBusiness Need Learning About Users to Inform Decisions A High-Level Research Plan To Interview Well, One Must Study The Impact of Interviewing The Last Word 1 4 8 19 20 23 CHAPTER 2 Research Logistics 25 Finding Participants Scheduling Interviews Incentives The Interview Guide The Last Word 28 38 42 46 51 CHAPTER 3 Contextual Methods— More Than Just Asking Questions 53 Prework Showing and Telling Bring the Tools Observation and Shadowing Even More Methods The Last Word 54 56 59 69 72 73 CHAPTER 4 The Successful FieldworkExperience 75 Effective Team Participation Preparing Your Colleagues for Fieldwork 76 76 xi
Planning for Remote Research Anticipating the Key Stages of the Interview The Last Word 83 86 97 CHAPTER 5 Best Practices for Interviewing 99 Check Your Worldview at the Door Embrace How Other People See the World Build Rapport Listen Optimizing for Remote The Last Word 100 103 109 119 122 125 CHAPTER 6 The Intricacies of Asking Questions 127 There’s Power in Your Silence The Backchannel Trap How You Ask When You Ask A Palette of Question Types Managing the Ebb and Flow of the Interview Embracing Your Participant’s Worldview The Last Word 129 132 140 141 144 146 149 157 CHAPTER 7 Better Interviews Troubleshooting Common Interview Problems Interview Variations and Special Cases Improving as an Interviewer The Last Word xii Contents 159 160 172 177 182
CHAPTER 8 Documenting the Interview 185 Taking Notes Audio Recording the Interview Video Recording the Interview Photographing the Interview Sketching the Interview Debriefing After the Interview The Last Word 186 191 193 198 198 200 205 CHAPTER 9 Making Sense of Your Data Analysis and Synthesis Write a Topline Report Analysis: Tagging Your Data Synthesis: Collaboration and Clustering Delivering Research Results Brainstorming and Taking Action The Last Word 207 208 210 211 216 218 220 221 CHAPTER 10 Making an Impact with Your Research Planning and Tracking Research Delivery for Impact Driving Interest and Engagement Each Organization Has Its Own Challenges The Last Word 223 225 231 236 238 242 Index 243 Acknowledgments 254 About the Author 258 Contents xiii |
| any_adam_object | 1 |
| any_adam_object_boolean | 1 |
| author | Portigal, Steve |
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| discipline | Informatik Soziologie |
| discipline_str_mv | Informatik Soziologie |
| edition | 2nd edition |
| format | Book |
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| language | English |
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| spelling | Portigal, Steve Verfasser (DE-588)1080842322 aut Interviewing users how to uncover compelling insights Steve Portigal 2nd edition New York Rosenfeld 2023 xvii, 258 Seiten Illustrationen txt rdacontent n rdamedia nc rdacarrier bicssc / Web graphics & design bicssc / Market research bicssc / User interface design & usability bicssc / Research & development management bicssc / Product design bicssc / Psychological methodology bicssc / Social research & statistics bisacsh / COMPUTERS / Design, Graphics & Media / General bisacsh / COMPUTERS / Internet / Web Design bisacsh / BUSINESS & ECONOMICS / Marketing / Research bisacsh / COMPUTERS / User Interfaces bisacsh / BUSINESS & ECONOMICS / Research & Development bisacsh / DESIGN / Product bisacsh / PSYCHOLOGY / Research & Methodology bisacsh / SOCIAL SCIENCE / Research Methode (DE-588)4038971-6 gnd rswk-swf Benutzerforschung (DE-588)4144480-2 gnd rswk-swf Interview (DE-588)4027503-6 gnd rswk-swf Interview (DE-588)4027503-6 s Methode (DE-588)4038971-6 s Benutzerforschung (DE-588)4144480-2 s DE-604 Erscheint auch als Online-Ausgabe, EPUB 978-1-959029-82-3 Digitalisierung UB Bamberg - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=034830191&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Portigal, Steve Interviewing users how to uncover compelling insights bicssc / Web graphics & design bicssc / Market research bicssc / User interface design & usability bicssc / Research & development management bicssc / Product design bicssc / Psychological methodology bicssc / Social research & statistics bisacsh / COMPUTERS / Design, Graphics & Media / General bisacsh / COMPUTERS / Internet / Web Design bisacsh / BUSINESS & ECONOMICS / Marketing / Research bisacsh / COMPUTERS / User Interfaces bisacsh / BUSINESS & ECONOMICS / Research & Development bisacsh / DESIGN / Product bisacsh / PSYCHOLOGY / Research & Methodology bisacsh / SOCIAL SCIENCE / Research Methode (DE-588)4038971-6 gnd Benutzerforschung (DE-588)4144480-2 gnd Interview (DE-588)4027503-6 gnd |
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| title | Interviewing users how to uncover compelling insights |
| title_auth | Interviewing users how to uncover compelling insights |
| title_exact_search | Interviewing users how to uncover compelling insights |
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| title_full | Interviewing users how to uncover compelling insights Steve Portigal |
| title_fullStr | Interviewing users how to uncover compelling insights Steve Portigal |
| title_full_unstemmed | Interviewing users how to uncover compelling insights Steve Portigal |
| title_short | Interviewing users |
| title_sort | interviewing users how to uncover compelling insights |
| title_sub | how to uncover compelling insights |
| topic | bicssc / Web graphics & design bicssc / Market research bicssc / User interface design & usability bicssc / Research & development management bicssc / Product design bicssc / Psychological methodology bicssc / Social research & statistics bisacsh / COMPUTERS / Design, Graphics & Media / General bisacsh / COMPUTERS / Internet / Web Design bisacsh / BUSINESS & ECONOMICS / Marketing / Research bisacsh / COMPUTERS / User Interfaces bisacsh / BUSINESS & ECONOMICS / Research & Development bisacsh / DESIGN / Product bisacsh / PSYCHOLOGY / Research & Methodology bisacsh / SOCIAL SCIENCE / Research Methode (DE-588)4038971-6 gnd Benutzerforschung (DE-588)4144480-2 gnd Interview (DE-588)4027503-6 gnd |
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