Branding the Middle East: Communication Strategies and Image Building from Qom to Casablanca
Gespeichert in:
Weitere Verfasser: | |
---|---|
Format: | Buch |
Sprache: | English |
Veröffentlicht: |
Berlin
De Gruyter
2023
|
Ausgabe: | 1. Auflage |
Schriftenreihe: | Studies on Modern Orient
38 |
Schlagworte: | |
Online-Zugang: | https://www.degruyter.com/isbn/9783110740622 Inhaltsverzeichnis |
Beschreibung: | XVI, 660 Seiten 7 Illustrationen, 87 Illustrationen 23 cm x 15.5 cm, 1114 g |
ISBN: | 9783110740622 3110740621 |
Internformat
MARC
LEADER | 00000nam a22000008cb4500 | ||
---|---|---|---|
001 | BV049478214 | ||
003 | DE-604 | ||
005 | 00000000000000.0 | ||
007 | t | ||
008 | 231221s2023 gw a||| |||| 00||| eng d | ||
015 | |a 22,N32 |2 dnb | ||
020 | |a 9783110740622 |c : EUR 99.95 (DE) (freier Preis), EUR 99.95 (AT) (freier Preis) |9 978-3-11-074062-2 | ||
020 | |a 3110740621 |9 3-11-074062-1 | ||
024 | 3 | |a 9783110740622 | |
035 | |a (OCoLC)1416408695 | ||
035 | |a (DE-599)BVBBV049478214 | ||
040 | |a DE-604 |b ger |e rda | ||
041 | 0 | |a eng | |
044 | |a gw |c XA-DE-BE | ||
049 | |a DE-29 | ||
084 | |8 1\p |a 900 |2 23sdnb | ||
245 | 1 | 0 | |a Branding the Middle East |b Communication Strategies and Image Building from Qom to Casablanca |
250 | |a 1. Auflage | ||
264 | 1 | |a Berlin |b De Gruyter |c 2023 | |
300 | |a XVI, 660 Seiten |b 7 Illustrationen, 87 Illustrationen |c 23 cm x 15.5 cm, 1114 g | ||
336 | |b txt |2 rdacontent | ||
337 | |b n |2 rdamedia | ||
338 | |b nc |2 rdacarrier | ||
490 | 1 | |a Studies on Modern Orient |v 38 | |
650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
650 | 0 | 7 | |a Markenpolitik |0 (DE-588)4144679-3 |2 gnd |9 rswk-swf |
651 | 7 | |a Naher Osten |0 (DE-588)4068878-1 |2 gnd |9 rswk-swf | |
651 | 7 | |a Islamische Staaten |0 (DE-588)4073172-8 |2 gnd |9 rswk-swf | |
653 | |a Regionalforschung | ||
653 | |a Globalisierung | ||
653 | |a MENA | ||
653 | |a Naher Osten | ||
653 | |a Middle East | ||
653 | |a North Africa | ||
653 | |a Branding | ||
653 | |a Image building | ||
653 | |a Regionalforschung; Globalisierung; MENA; Naher Osten | ||
653 | |a Middle East; North Africa; Branding; Image building | ||
689 | 0 | 0 | |a Naher Osten |0 (DE-588)4068878-1 |D g |
689 | 0 | 1 | |a Islamische Staaten |0 (DE-588)4073172-8 |D g |
689 | 0 | 2 | |a Markenpolitik |0 (DE-588)4144679-3 |D s |
689 | 0 | 3 | |a Marketing |0 (DE-588)4037589-4 |D s |
689 | 0 | |5 DE-604 | |
700 | 1 | |a Wippel, Steffen |d 1962- |0 (DE-588)172618665 |4 edt | |
710 | 2 | |a Walter de Gruyter GmbH & Co. KG |0 (DE-588)10095502-2 |4 pbl | |
776 | 0 | 8 | |i Erscheint auch als |n Online-Ausgabe |t Branding the Middle East |d Berlin/Boston : De Gruyter, 2023 |h 1 Online-Ressource, 16, 660 Seiten, 7 Illustrationen, 87 Illustrationen |
776 | 0 | 8 | |i Erscheint auch als |n Online-Ausgabe |z 9783110741155 |
830 | 0 | |a Studies on Modern Orient |v 38 |w (DE-604)BV037488489 |9 38 | |
856 | 4 | 2 | |m X:MVB |u https://www.degruyter.com/isbn/9783110740622 |
856 | 4 | 2 | |m B:DE-101 |q application/pdf |u https://d-nb.info/1264150687/04 |3 Inhaltsverzeichnis |
999 | |a oai:aleph.bib-bvb.de:BVB01-034823692 | ||
883 | 1 | |8 1\p |a vlb |d 20220802 |q DE-101 |u https://d-nb.info/provenance/plan#vlb |
Datensatz im Suchindex
_version_ | 1804186266397310976 |
---|---|
adam_txt | |
any_adam_object | |
any_adam_object_boolean | |
author2 | Wippel, Steffen 1962- |
author2_role | edt |
author2_variant | s w sw |
author_GND | (DE-588)172618665 |
author_facet | Wippel, Steffen 1962- |
building | Verbundindex |
bvnumber | BV049478214 |
ctrlnum | (OCoLC)1416408695 (DE-599)BVBBV049478214 |
edition | 1. Auflage |
format | Book |
fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>02598nam a22006498cb4500</leader><controlfield tag="001">BV049478214</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">00000000000000.0</controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">231221s2023 gw a||| |||| 00||| eng d</controlfield><datafield tag="015" ind1=" " ind2=" "><subfield code="a">22,N32</subfield><subfield code="2">dnb</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9783110740622</subfield><subfield code="c">: EUR 99.95 (DE) (freier Preis), EUR 99.95 (AT) (freier Preis)</subfield><subfield code="9">978-3-11-074062-2</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">3110740621</subfield><subfield code="9">3-11-074062-1</subfield></datafield><datafield tag="024" ind1="3" ind2=" "><subfield code="a">9783110740622</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)1416408695</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV049478214</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rda</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="044" ind1=" " ind2=" "><subfield code="a">gw</subfield><subfield code="c">XA-DE-BE</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-29</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="8">1\p</subfield><subfield code="a">900</subfield><subfield code="2">23sdnb</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Branding the Middle East</subfield><subfield code="b">Communication Strategies and Image Building from Qom to Casablanca</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">1. Auflage</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Berlin</subfield><subfield code="b">De Gruyter</subfield><subfield code="c">2023</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">XVI, 660 Seiten</subfield><subfield code="b">7 Illustrationen, 87 Illustrationen</subfield><subfield code="c">23 cm x 15.5 cm, 1114 g</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="490" ind1="1" ind2=" "><subfield code="a">Studies on Modern Orient</subfield><subfield code="v">38</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Markenpolitik</subfield><subfield code="0">(DE-588)4144679-3</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="651" ind1=" " ind2="7"><subfield code="a">Naher Osten</subfield><subfield code="0">(DE-588)4068878-1</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="651" ind1=" " ind2="7"><subfield code="a">Islamische Staaten</subfield><subfield code="0">(DE-588)4073172-8</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">Regionalforschung</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">Globalisierung</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">MENA</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">Naher Osten</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">Middle East</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">North Africa</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">Branding</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">Image building</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">Regionalforschung; Globalisierung; MENA; Naher Osten</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">Middle East; North Africa; Branding; Image building</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Naher Osten</subfield><subfield code="0">(DE-588)4068878-1</subfield><subfield code="D">g</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Islamische Staaten</subfield><subfield code="0">(DE-588)4073172-8</subfield><subfield code="D">g</subfield></datafield><datafield tag="689" ind1="0" ind2="2"><subfield code="a">Markenpolitik</subfield><subfield code="0">(DE-588)4144679-3</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="3"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Wippel, Steffen</subfield><subfield code="d">1962-</subfield><subfield code="0">(DE-588)172618665</subfield><subfield code="4">edt</subfield></datafield><datafield tag="710" ind1="2" ind2=" "><subfield code="a">Walter de Gruyter GmbH & Co. KG</subfield><subfield code="0">(DE-588)10095502-2</subfield><subfield code="4">pbl</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Online-Ausgabe</subfield><subfield code="t">Branding the Middle East</subfield><subfield code="d">Berlin/Boston : De Gruyter, 2023</subfield><subfield code="h">1 Online-Ressource, 16, 660 Seiten, 7 Illustrationen, 87 Illustrationen</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Online-Ausgabe</subfield><subfield code="z">9783110741155</subfield></datafield><datafield tag="830" ind1=" " ind2="0"><subfield code="a">Studies on Modern Orient</subfield><subfield code="v">38</subfield><subfield code="w">(DE-604)BV037488489</subfield><subfield code="9">38</subfield></datafield><datafield tag="856" ind1="4" ind2="2"><subfield code="m">X:MVB</subfield><subfield code="u">https://www.degruyter.com/isbn/9783110740622</subfield></datafield><datafield tag="856" ind1="4" ind2="2"><subfield code="m">B:DE-101</subfield><subfield code="q">application/pdf</subfield><subfield code="u">https://d-nb.info/1264150687/04</subfield><subfield code="3">Inhaltsverzeichnis</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-034823692</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">1\p</subfield><subfield code="a">vlb</subfield><subfield code="d">20220802</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#vlb</subfield></datafield></record></collection> |
geographic | Naher Osten (DE-588)4068878-1 gnd Islamische Staaten (DE-588)4073172-8 gnd |
geographic_facet | Naher Osten Islamische Staaten |
id | DE-604.BV049478214 |
illustrated | Illustrated |
index_date | 2024-07-03T23:17:52Z |
indexdate | 2024-07-10T10:08:24Z |
institution | BVB |
institution_GND | (DE-588)10095502-2 |
isbn | 9783110740622 3110740621 |
language | English |
oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-034823692 |
oclc_num | 1416408695 |
open_access_boolean | |
owner | DE-29 |
owner_facet | DE-29 |
physical | XVI, 660 Seiten 7 Illustrationen, 87 Illustrationen 23 cm x 15.5 cm, 1114 g |
publishDate | 2023 |
publishDateSearch | 2023 |
publishDateSort | 2023 |
publisher | De Gruyter |
record_format | marc |
series | Studies on Modern Orient |
series2 | Studies on Modern Orient |
spelling | Branding the Middle East Communication Strategies and Image Building from Qom to Casablanca 1. Auflage Berlin De Gruyter 2023 XVI, 660 Seiten 7 Illustrationen, 87 Illustrationen 23 cm x 15.5 cm, 1114 g txt rdacontent n rdamedia nc rdacarrier Studies on Modern Orient 38 Marketing (DE-588)4037589-4 gnd rswk-swf Markenpolitik (DE-588)4144679-3 gnd rswk-swf Naher Osten (DE-588)4068878-1 gnd rswk-swf Islamische Staaten (DE-588)4073172-8 gnd rswk-swf Regionalforschung Globalisierung MENA Naher Osten Middle East North Africa Branding Image building Regionalforschung; Globalisierung; MENA; Naher Osten Middle East; North Africa; Branding; Image building Naher Osten (DE-588)4068878-1 g Islamische Staaten (DE-588)4073172-8 g Markenpolitik (DE-588)4144679-3 s Marketing (DE-588)4037589-4 s DE-604 Wippel, Steffen 1962- (DE-588)172618665 edt Walter de Gruyter GmbH & Co. KG (DE-588)10095502-2 pbl Erscheint auch als Online-Ausgabe Branding the Middle East Berlin/Boston : De Gruyter, 2023 1 Online-Ressource, 16, 660 Seiten, 7 Illustrationen, 87 Illustrationen Erscheint auch als Online-Ausgabe 9783110741155 Studies on Modern Orient 38 (DE-604)BV037488489 38 X:MVB https://www.degruyter.com/isbn/9783110740622 B:DE-101 application/pdf https://d-nb.info/1264150687/04 Inhaltsverzeichnis 1\p vlb 20220802 DE-101 https://d-nb.info/provenance/plan#vlb |
spellingShingle | Branding the Middle East Communication Strategies and Image Building from Qom to Casablanca Studies on Modern Orient Marketing (DE-588)4037589-4 gnd Markenpolitik (DE-588)4144679-3 gnd |
subject_GND | (DE-588)4037589-4 (DE-588)4144679-3 (DE-588)4068878-1 (DE-588)4073172-8 |
title | Branding the Middle East Communication Strategies and Image Building from Qom to Casablanca |
title_auth | Branding the Middle East Communication Strategies and Image Building from Qom to Casablanca |
title_exact_search | Branding the Middle East Communication Strategies and Image Building from Qom to Casablanca |
title_exact_search_txtP | Branding the Middle East Communication Strategies and Image Building from Qom to Casablanca |
title_full | Branding the Middle East Communication Strategies and Image Building from Qom to Casablanca |
title_fullStr | Branding the Middle East Communication Strategies and Image Building from Qom to Casablanca |
title_full_unstemmed | Branding the Middle East Communication Strategies and Image Building from Qom to Casablanca |
title_short | Branding the Middle East |
title_sort | branding the middle east communication strategies and image building from qom to casablanca |
title_sub | Communication Strategies and Image Building from Qom to Casablanca |
topic | Marketing (DE-588)4037589-4 gnd Markenpolitik (DE-588)4144679-3 gnd |
topic_facet | Marketing Markenpolitik Naher Osten Islamische Staaten |
url | https://www.degruyter.com/isbn/9783110740622 https://d-nb.info/1264150687/04 |
volume_link | (DE-604)BV037488489 |
work_keys_str_mv | AT wippelsteffen brandingthemiddleeastcommunicationstrategiesandimagebuildingfromqomtocasablanca AT walterdegruytergmbhcokg brandingthemiddleeastcommunicationstrategiesandimagebuildingfromqomtocasablanca |