Selling Science Fiction Cinema: Making and Marketing a Genre
How science fiction films in the 1950s were marketed and helped create the broader genre itself. For Hollywood, the golden age of science fiction was also an age of anxiety. Amid rising competition, fluid audience habits, and increasing government regulation, studios of the 1950s struggled to make a...
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| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Austin
University of Texas Press
[2023]
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| Schlagworte: | |
| Online-Zugang: | FHA01 Volltext |
| Zusammenfassung: | How science fiction films in the 1950s were marketed and helped create the broader genre itself. For Hollywood, the golden age of science fiction was also an age of anxiety. Amid rising competition, fluid audience habits, and increasing government regulation, studios of the 1950s struggled to make and sell the kinds of films that once were surefire winners. These conditions, the leading media scholar J. P. Telotte argues, catalyzed the incredible rise of science fiction. Though science fiction films had existed since the earliest days of cinema, the SF genre as a whole continued to resist easy definition through the 1950s. In grappling with this developing genre, the industry began to consider new marketing approaches that viewed films as fluid texts and audiences as ever-changing. Drawing on trade reports, film reviews, pressbooks, trailers, and other archival materials, Selling Science Fiction Cinema reconstructs studio efforts to market a promising new genre and, in the process, shows how salesmanship influenced what that genre would become. Telotte uses such films as The Thing from Another World, Forbidden Planet, and The Blob, as well as the influx of Japanese monster movies, to explore the shifting ways in which the industry reframed the SF genre to market to no-longer static audience expectations. Science fiction transformed the way Hollywood does business, just as Hollywood transformed the meaning of science fiction |
| Beschreibung: | Description based on online resource; title from PDF title page (publisher's Web site, viewed 08. Aug 2023) |
| Beschreibung: | 1 Online-Ressource (216 pages) 39 b&w photos |
| ISBN: | 9781477327340 |
| DOI: | 10.7560/327333 |
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Datensatz im Suchindex
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| dewey-full | 791.43/615 |
| dewey-hundreds | 700 - The arts |
| dewey-ones | 791 - Public performances |
| dewey-raw | 791.43/615 |
| dewey-search | 791.43/615 |
| dewey-sort | 3791.43 3615 |
| dewey-tens | 790 - Recreational and performing arts |
| discipline | Allgemeines |
| discipline_str_mv | Allgemeines |
| doi_str_mv | 10.7560/327333 |
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| illustrated | Not Illustrated |
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| spelling | Telotte, J. P. Verfasser aut Selling Science Fiction Cinema Making and Marketing a Genre J. P. Telotte Austin University of Texas Press [2023] © 2023 1 Online-Ressource (216 pages) 39 b&w photos txt rdacontent c rdamedia cr rdacarrier Description based on online resource; title from PDF title page (publisher's Web site, viewed 08. Aug 2023) How science fiction films in the 1950s were marketed and helped create the broader genre itself. For Hollywood, the golden age of science fiction was also an age of anxiety. Amid rising competition, fluid audience habits, and increasing government regulation, studios of the 1950s struggled to make and sell the kinds of films that once were surefire winners. These conditions, the leading media scholar J. P. Telotte argues, catalyzed the incredible rise of science fiction. Though science fiction films had existed since the earliest days of cinema, the SF genre as a whole continued to resist easy definition through the 1950s. In grappling with this developing genre, the industry began to consider new marketing approaches that viewed films as fluid texts and audiences as ever-changing. Drawing on trade reports, film reviews, pressbooks, trailers, and other archival materials, Selling Science Fiction Cinema reconstructs studio efforts to market a promising new genre and, in the process, shows how salesmanship influenced what that genre would become. Telotte uses such films as The Thing from Another World, Forbidden Planet, and The Blob, as well as the influx of Japanese monster movies, to explore the shifting ways in which the industry reframed the SF genre to market to no-longer static audience expectations. Science fiction transformed the way Hollywood does business, just as Hollywood transformed the meaning of science fiction In English PERFORMING ARTS / General bisacsh Motion pictures Marketing Science fiction films Marketing History Sources Science fiction films Marketing History Erscheint auch als Druck-Ausgabe, Hardcover 9781477327333 (DE-604)BV049534762 https://doi.org/10.7560/327333 Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Telotte, J. P. Selling Science Fiction Cinema Making and Marketing a Genre PERFORMING ARTS / General bisacsh Motion pictures Marketing Science fiction films Marketing History Sources Science fiction films Marketing History |
| title | Selling Science Fiction Cinema Making and Marketing a Genre |
| title_auth | Selling Science Fiction Cinema Making and Marketing a Genre |
| title_exact_search | Selling Science Fiction Cinema Making and Marketing a Genre |
| title_exact_search_txtP | Selling Science Fiction Cinema Making and Marketing a Genre |
| title_full | Selling Science Fiction Cinema Making and Marketing a Genre J. P. Telotte |
| title_fullStr | Selling Science Fiction Cinema Making and Marketing a Genre J. P. Telotte |
| title_full_unstemmed | Selling Science Fiction Cinema Making and Marketing a Genre J. P. Telotte |
| title_short | Selling Science Fiction Cinema |
| title_sort | selling science fiction cinema making and marketing a genre |
| title_sub | Making and Marketing a Genre |
| topic | PERFORMING ARTS / General bisacsh Motion pictures Marketing Science fiction films Marketing History Sources Science fiction films Marketing History |
| topic_facet | PERFORMING ARTS / General Motion pictures Marketing Science fiction films Marketing History Sources Science fiction films Marketing History |
| url | https://doi.org/10.7560/327333 |
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