The travels of media and cultural products: cultural transduction

What is cultural transduction? -- The market tenet: the ebbs and flows of cultural and media trade between markets -- The product tenet: content of universal appeal -- The people tenet: the jobs making cultural and media products travel between markets -- The process tenet: corporate interests and f...

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Bibliographische Detailangaben
1. Verfasser: Uribe-Jongbloed, Enrique (VerfasserIn)
Format: Elektronisch E-Book
Sprache:English
Veröffentlicht: London ; New York Routledge 2024
Schriftenreihe:Routledge studies in media and cultural industries
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Zusammenfassung:What is cultural transduction? -- The market tenet: the ebbs and flows of cultural and media trade between markets -- The product tenet: content of universal appeal -- The people tenet: the jobs making cultural and media products travel between markets -- The process tenet: corporate interests and fan engagement in cultural transduction -- Guidelines for cultural transduction in product development and trade.
Beschreibung:1 Online-Ressource (xxvi, 84 Seiten)
ISBN:9781003380221
9781003803799
9781003803096
DOI:10.4324/9781003380221

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