Place branding and marketing from a policy perspective: building effective strategies for places
Saved in:
| Main Authors: | , , |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
London ; New York
Routledge, Taylor & Francis Group
2024
|
| Series: | Routledge studies in marketing
|
| Online Access: | Volltext Volltext |
| Physical Description: | 1 Online-Ressource (xv, 335 Seiten) |
| ISBN: | 9781003286189 |
| DOI: | 10.4324/9781003286189 |
Staff View
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Record in the Search Index
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| id | DE-604.BV049454274 |
| illustrated | Not Illustrated |
| index_date | 2024-07-03T23:13:35Z |
| indexdate | 2025-02-20T07:20:59Z |
| institution | BVB |
| isbn | 9781003286189 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-034800102 |
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| physical | 1 Online-Ressource (xv, 335 Seiten) |
| psigel | ZDB-94-OAB ZDB-7-TOA |
| publishDate | 2024 |
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| publisher | Routledge, Taylor & Francis Group |
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| series2 | Routledge studies in marketing |
| spellingShingle | Mabillard, Vincent 1987- Pasquier, Martial 1963- Vuignier, Renaud 1985- Place branding and marketing from a policy perspective building effective strategies for places |
| title | Place branding and marketing from a policy perspective building effective strategies for places |
| title_auth | Place branding and marketing from a policy perspective building effective strategies for places |
| title_exact_search | Place branding and marketing from a policy perspective building effective strategies for places |
| title_exact_search_txtP | Place branding and marketing from a policy perspective building effective strategies for places |
| title_full | Place branding and marketing from a policy perspective building effective strategies for places Vincent Mabillard, Martial Pasquier, and Renaud Vuignier |
| title_fullStr | Place branding and marketing from a policy perspective building effective strategies for places Vincent Mabillard, Martial Pasquier, and Renaud Vuignier |
| title_full_unstemmed | Place branding and marketing from a policy perspective building effective strategies for places Vincent Mabillard, Martial Pasquier, and Renaud Vuignier |
| title_short | Place branding and marketing from a policy perspective |
| title_sort | place branding and marketing from a policy perspective building effective strategies for places |
| title_sub | building effective strategies for places |
| url | https://doi.org/10.4324/9781003286189 https://directory.doabooks.org/handle/20.500.12854/128361 |
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