Verfügbarkeit: Place branding and marketing from a policy perspective

Place branding and marketing from a policy perspective: building effective strategies for places

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Bibliographische Detailangaben
Hauptverfasser:	Mabillard, Vincent 1987- (VerfasserIn), Pasquier, Martial 1963- (VerfasserIn), Vuignier, Renaud 1985- (VerfasserIn)
Format:	Elektronisch E-Book
Sprache:	English
Veröffentlicht:	London ; New York Routledge, Taylor & Francis Group 2024
Schriftenreihe:	Routledge studies in marketing
Online-Zugang:	20.500.12854/128361 Volltext Volltext
Beschreibung:	1 Online-Ressource (xv, 335 Seiten)
ISBN:	9781003286189
DOI:	10.4324/9781003286189

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Datensatz im Suchindex

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isbn	9781003286189
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spellingShingle	Mabillard, Vincent 1987- Pasquier, Martial 1963- Vuignier, Renaud 1985- Place branding and marketing from a policy perspective building effective strategies for places
title	Place branding and marketing from a policy perspective building effective strategies for places
title_auth	Place branding and marketing from a policy perspective building effective strategies for places
title_exact_search	Place branding and marketing from a policy perspective building effective strategies for places
title_exact_search_txtP	Place branding and marketing from a policy perspective building effective strategies for places
title_full	Place branding and marketing from a policy perspective building effective strategies for places Vincent Mabillard, Martial Pasquier, and Renaud Vuignier
title_fullStr	Place branding and marketing from a policy perspective building effective strategies for places Vincent Mabillard, Martial Pasquier, and Renaud Vuignier
title_full_unstemmed	Place branding and marketing from a policy perspective building effective strategies for places Vincent Mabillard, Martial Pasquier, and Renaud Vuignier
title_short	Place branding and marketing from a policy perspective
title_sort	place branding and marketing from a policy perspective building effective strategies for places
title_sub	building effective strategies for places
url	20.500.12854/128361 https://doi.org/10.4324/9781003286189 https://directory.doabooks.org/handle/20.500.12854/128361
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