Strategie rozwoju zagranicznych sieci handlowych w Polsce. Nowe wyzwania marketingowe:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | Polish |
| Veröffentlicht: |
Łódź [Poland]
Wydawnictwo Uniwersytetu Łódzkiego
2022
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| Schlagworte: | |
| Online-Zugang: | BSB01 |
| Beschreibung: | This monograph aims at outlining business development strategy of foreign large format retail in Poland after 1990. The Polish model of economic transformation stimulated retail internationalization at a scale unseen in other countries of the region. At the same time, foreign retail chains played a major role in modernization of Polish retail by encouraging a series of innovation processes. The work discusses the strategies and positioning policies adopted by selected retail chains vis-a-vis competitive formats such as hypermarkets and discount stores. Case study methodology has been used widely to present the strategies followed by selected foreign retail chains in Poland and globally. The publication also examines results of original empirical studies conducted in 2021 on a group of Polish households and devoted to shopping habits exhibited in preferred foreign retail chains. This monograph bridges the research gap in analyses of business development strategies of foreign retail chains in Poland in a broader context of retail internationalization. Both in Poland, as well as abroad in-depth strategic case studies for this group of enterprises are still missing. At the same time, the monograph reveals strategic challenges faced today by brick-and-mortar retail chains. Today, the previously applied strategies of traditional large format retail need to be redefined. Modern large format chains must be able to increasingly better deploy online channels and put in place innovation designed to improve their store formats. The absent of necessary innovations or their delayed implementation may jeopardise their future market operations. This monograph complements the author's earlier works on marketing strategies of large format retail chains and retail development strategies |
| Beschreibung: | 1 Online-Ressource (366 Seiten) |
| ISBN: | 9788382208641 |
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| illustrated | Not Illustrated |
| index_date | 2024-07-03T23:12:57Z |
| indexdate | 2024-07-10T10:07:34Z |
| institution | BVB |
| isbn | 9788382208641 |
| language | Polish |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-034796198 |
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| physical | 1 Online-Ressource (366 Seiten) |
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| publishDate | 2022 |
| publishDateSearch | 2022 |
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| publisher | Wydawnictwo Uniwersytetu Łódzkiego |
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| spelling | Domański, Tomasz Verfasser aut Strategie rozwoju zagranicznych sieci handlowych w Polsce. Nowe wyzwania marketingowe Tomasz Domański Łódź [Poland] Wydawnictwo Uniwersytetu Łódzkiego 2022 Frankfurt M. CEEOL 2022 1 Online-Ressource (366 Seiten) txt rdacontent c rdamedia cr rdacarrier This monograph aims at outlining business development strategy of foreign large format retail in Poland after 1990. The Polish model of economic transformation stimulated retail internationalization at a scale unseen in other countries of the region. At the same time, foreign retail chains played a major role in modernization of Polish retail by encouraging a series of innovation processes. The work discusses the strategies and positioning policies adopted by selected retail chains vis-a-vis competitive formats such as hypermarkets and discount stores. Case study methodology has been used widely to present the strategies followed by selected foreign retail chains in Poland and globally. The publication also examines results of original empirical studies conducted in 2021 on a group of Polish households and devoted to shopping habits exhibited in preferred foreign retail chains. This monograph bridges the research gap in analyses of business development strategies of foreign retail chains in Poland in a broader context of retail internationalization. Both in Poland, as well as abroad in-depth strategic case studies for this group of enterprises are still missing. At the same time, the monograph reveals strategic challenges faced today by brick-and-mortar retail chains. Today, the previously applied strategies of traditional large format retail need to be redefined. Modern large format chains must be able to increasingly better deploy online channels and put in place innovation designed to improve their store formats. The absent of necessary innovations or their delayed implementation may jeopardise their future market operations. This monograph complements the author's earlier works on marketing strategies of large format retail chains and retail development strategies Economy Business Economy / Management Marketing / Advertising Central and Eastern European Online Library Sonstige oth Erscheint auch als Druck-Ausgabe 978-83-8220-863-4 |
| spellingShingle | Domański, Tomasz Strategie rozwoju zagranicznych sieci handlowych w Polsce. Nowe wyzwania marketingowe Economy Business Economy / Management Marketing / Advertising |
| title | Strategie rozwoju zagranicznych sieci handlowych w Polsce. Nowe wyzwania marketingowe |
| title_auth | Strategie rozwoju zagranicznych sieci handlowych w Polsce. Nowe wyzwania marketingowe |
| title_exact_search | Strategie rozwoju zagranicznych sieci handlowych w Polsce. Nowe wyzwania marketingowe |
| title_exact_search_txtP | Strategie rozwoju zagranicznych sieci handlowych w Polsce. Nowe wyzwania marketingowe |
| title_full | Strategie rozwoju zagranicznych sieci handlowych w Polsce. Nowe wyzwania marketingowe Tomasz Domański |
| title_fullStr | Strategie rozwoju zagranicznych sieci handlowych w Polsce. Nowe wyzwania marketingowe Tomasz Domański |
| title_full_unstemmed | Strategie rozwoju zagranicznych sieci handlowych w Polsce. Nowe wyzwania marketingowe Tomasz Domański |
| title_short | Strategie rozwoju zagranicznych sieci handlowych w Polsce. Nowe wyzwania marketingowe |
| title_sort | strategie rozwoju zagranicznych sieci handlowych w polsce nowe wyzwania marketingowe |
| topic | Economy Business Economy / Management Marketing / Advertising |
| topic_facet | Economy Business Economy / Management Marketing / Advertising |
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