Corporate Cultural Responsibility and the Promotion of Polish Business Abroad:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Warszawa [Poland]
Polski Instytut Spraw Międzynarodowych
2015
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| Schlagworte: | |
| Online-Zugang: | BSB01 |
| Beschreibung: | Culture can be a powerful marketing and branding tool for corporations and states alike. As Polish companies strengthen the Corporate Social Responsibility model while competing on global markets, they should also pay special attention to supporting culture. The stronger engagement of business in cultural diplomacy would bring extra resources and create a synergy between the efforts of the private and public sectors to build Poland as a positive brand. To facilitate this cooperation, the government can create new mechanisms and regulations that will attract greater business involvement in such promotion |
| Beschreibung: | 1 Online-Ressource (2 Seiten) |
Internformat
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| id | DE-604.BV049447655 |
| illustrated | Not Illustrated |
| index_date | 2024-07-03T23:12:51Z |
| indexdate | 2024-07-10T10:07:26Z |
| institution | BVB |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-034793550 |
| oclc_num | 1414553065 |
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| physical | 1 Online-Ressource (2 Seiten) |
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| publishDate | 2015 |
| publishDateSearch | 2015 |
| publishDateSort | 2015 |
| publisher | Polski Instytut Spraw Międzynarodowych |
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| spelling | Kugiel, Patryk Verfasser aut Corporate Cultural Responsibility and the Promotion of Polish Business Abroad Patryk Kugiel Warszawa [Poland] Polski Instytut Spraw Międzynarodowych 2015 Frankfurt M. CEEOL 2015 1 Online-Ressource (2 Seiten) txt rdacontent c rdamedia cr rdacarrier Culture can be a powerful marketing and branding tool for corporations and states alike. As Polish companies strengthen the Corporate Social Responsibility model while competing on global markets, they should also pay special attention to supporting culture. The stronger engagement of business in cultural diplomacy would bring extra resources and create a synergy between the efforts of the private and public sectors to build Poland as a positive brand. To facilitate this cooperation, the government can create new mechanisms and regulations that will attract greater business involvement in such promotion Supranational / Global Economy Business Economy / Management International relations/trade Culture and social structure Marketing / Advertising Socio-Economic Research Central and Eastern European Online Library Sonstige oth |
| spellingShingle | Kugiel, Patryk Corporate Cultural Responsibility and the Promotion of Polish Business Abroad Supranational / Global Economy Business Economy / Management International relations/trade Culture and social structure Marketing / Advertising Socio-Economic Research |
| title | Corporate Cultural Responsibility and the Promotion of Polish Business Abroad |
| title_auth | Corporate Cultural Responsibility and the Promotion of Polish Business Abroad |
| title_exact_search | Corporate Cultural Responsibility and the Promotion of Polish Business Abroad |
| title_exact_search_txtP | Corporate Cultural Responsibility and the Promotion of Polish Business Abroad |
| title_full | Corporate Cultural Responsibility and the Promotion of Polish Business Abroad Patryk Kugiel |
| title_fullStr | Corporate Cultural Responsibility and the Promotion of Polish Business Abroad Patryk Kugiel |
| title_full_unstemmed | Corporate Cultural Responsibility and the Promotion of Polish Business Abroad Patryk Kugiel |
| title_short | Corporate Cultural Responsibility and the Promotion of Polish Business Abroad |
| title_sort | corporate cultural responsibility and the promotion of polish business abroad |
| topic | Supranational / Global Economy Business Economy / Management International relations/trade Culture and social structure Marketing / Advertising Socio-Economic Research |
| topic_facet | Supranational / Global Economy Business Economy / Management International relations/trade Culture and social structure Marketing / Advertising Socio-Economic Research |
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