Applied communication research methods: getting started as a researcher
"A hands-on guide for applying research methods to common problems, issues, projects, and questions that communication practitioners deal with on a regular basis, this text demonstrates the relevance of research in professional roles and communication and media careers. The second edition featu...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York ; London
Routledge, Taylor & Francis Group
2024
|
| Ausgabe: | Third edition |
| Schlagworte: | |
| Zusammenfassung: | "A hands-on guide for applying research methods to common problems, issues, projects, and questions that communication practitioners deal with on a regular basis, this text demonstrates the relevance of research in professional roles and communication and media careers. The second edition features updated material that covers major communication research methods including surveys, experiments, focus groups, and observation research while also providing key background information on ethics, validity, reliability, concept explication, statistical analysis, and other current topics."--Back cover |
| Beschreibung: | xvii, 316 Seiten Illustrationen 26 cm |
| ISBN: | 9781032288819 9781032328065 |
Internformat
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| 250 | |a Third edition | ||
| 264 | 1 | |a New York ; London |b Routledge, Taylor & Francis Group |c 2024 | |
| 300 | |a xvii, 316 Seiten |b Illustrationen |c 26 cm | ||
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| 505 | 8 | |a Basic principles of research and a guide to using this book -- Basic concepts of research -- Scholarly research and the creation of knowledge -- Ethical research -- Concept explication and measurement -- Reliability and validity -- Effective measurement -- Sampling -- Experiments and threats to validity -- Survey research -- Content analysis -- Qualitative research -- Approaches to qualitative analysis -- Descriptive statistics -- Principles of inferential statistics -- Multivariate inferential statistics | |
| 520 | 3 | |a "A hands-on guide for applying research methods to common problems, issues, projects, and questions that communication practitioners deal with on a regular basis, this text demonstrates the relevance of research in professional roles and communication and media careers. The second edition features updated material that covers major communication research methods including surveys, experiments, focus groups, and observation research while also providing key background information on ethics, validity, reliability, concept explication, statistical analysis, and other current topics."--Back cover | |
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Datensatz im Suchindex
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| author | Boyle, Michael P. 1975- |
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| author_role | aut |
| author_sort | Boyle, Michael P. 1975- |
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| building | Verbundindex |
| bvnumber | BV049423477 |
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| contents | Basic principles of research and a guide to using this book -- Basic concepts of research -- Scholarly research and the creation of knowledge -- Ethical research -- Concept explication and measurement -- Reliability and validity -- Effective measurement -- Sampling -- Experiments and threats to validity -- Survey research -- Content analysis -- Qualitative research -- Approaches to qualitative analysis -- Descriptive statistics -- Principles of inferential statistics -- Multivariate inferential statistics |
| ctrlnum | (OCoLC)1414548278 (DE-599)BVBBV049423477 |
| discipline | Allgemeines |
| discipline_str_mv | Allgemeines |
| edition | Third edition |
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| id | DE-604.BV049423477 |
| illustrated | Illustrated |
| index_date | 2024-07-03T23:08:20Z |
| indexdate | 2024-08-13T00:10:59Z |
| institution | BVB |
| isbn | 9781032288819 9781032328065 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-034750939 |
| oclc_num | 1414548278 |
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| owner | DE-384 DE-19 DE-BY-UBM |
| owner_facet | DE-384 DE-19 DE-BY-UBM |
| physical | xvii, 316 Seiten Illustrationen 26 cm |
| publishDate | 2024 |
| publishDateSearch | 2024 |
| publishDateSort | 2024 |
| publisher | Routledge, Taylor & Francis Group |
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| spelling | Boyle, Michael P. 1975- Verfasser (DE-588)1207770612 aut Applied communication research methods getting started as a researcher Michael P. Boyle and Mike Schmierbach Third edition New York ; London Routledge, Taylor & Francis Group 2024 xvii, 316 Seiten Illustrationen 26 cm txt rdacontent n rdamedia nc rdacarrier Basic principles of research and a guide to using this book -- Basic concepts of research -- Scholarly research and the creation of knowledge -- Ethical research -- Concept explication and measurement -- Reliability and validity -- Effective measurement -- Sampling -- Experiments and threats to validity -- Survey research -- Content analysis -- Qualitative research -- Approaches to qualitative analysis -- Descriptive statistics -- Principles of inferential statistics -- Multivariate inferential statistics "A hands-on guide for applying research methods to common problems, issues, projects, and questions that communication practitioners deal with on a regular basis, this text demonstrates the relevance of research in professional roles and communication and media careers. The second edition features updated material that covers major communication research methods including surveys, experiments, focus groups, and observation research while also providing key background information on ethics, validity, reliability, concept explication, statistical analysis, and other current topics."--Back cover Kommunikationswissenschaft (DE-588)4120588-1 gnd rswk-swf Forschungsmethode (DE-588)4155046-8 gnd rswk-swf Communication / Research Communication / Methodology Kommunikationswissenschaft (DE-588)4120588-1 s Forschungsmethode (DE-588)4155046-8 s DE-604 Schmierbach, Mike 1976- Sonstige (DE-588)1207771066 oth Erscheint auch als Online-Ausgabe 978-0-429-29644-4 |
| spellingShingle | Boyle, Michael P. 1975- Applied communication research methods getting started as a researcher Basic principles of research and a guide to using this book -- Basic concepts of research -- Scholarly research and the creation of knowledge -- Ethical research -- Concept explication and measurement -- Reliability and validity -- Effective measurement -- Sampling -- Experiments and threats to validity -- Survey research -- Content analysis -- Qualitative research -- Approaches to qualitative analysis -- Descriptive statistics -- Principles of inferential statistics -- Multivariate inferential statistics Kommunikationswissenschaft (DE-588)4120588-1 gnd Forschungsmethode (DE-588)4155046-8 gnd |
| subject_GND | (DE-588)4120588-1 (DE-588)4155046-8 |
| title | Applied communication research methods getting started as a researcher |
| title_auth | Applied communication research methods getting started as a researcher |
| title_exact_search | Applied communication research methods getting started as a researcher |
| title_exact_search_txtP | Applied communication research methods getting started as a researcher |
| title_full | Applied communication research methods getting started as a researcher Michael P. Boyle and Mike Schmierbach |
| title_fullStr | Applied communication research methods getting started as a researcher Michael P. Boyle and Mike Schmierbach |
| title_full_unstemmed | Applied communication research methods getting started as a researcher Michael P. Boyle and Mike Schmierbach |
| title_short | Applied communication research methods |
| title_sort | applied communication research methods getting started as a researcher |
| title_sub | getting started as a researcher |
| topic | Kommunikationswissenschaft (DE-588)4120588-1 gnd Forschungsmethode (DE-588)4155046-8 gnd |
| topic_facet | Kommunikationswissenschaft Forschungsmethode |
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