Marketing opportunities and challenges in a changing global marketplace: proceedings of the 2019 Academy of Marketing Science (AMS) Annual Conference
Gespeichert in:
| Körperschaft: | |
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| Weitere Verfasser: | , , |
| Format: | Tagungsbericht Buch |
| Sprache: | English |
| Veröffentlicht: |
Cham
Springer
[2020]
|
| Schriftenreihe: | Developments in marketing science: proceedings of the Academy of Marketing Science
|
| Schlagworte: | |
| Beschreibung: | 1 Online-Ressource (XLIX, 674 Seiten) 18 Illustrationen, 2 Illustrationen (farbig) |
| ISBN: | 9783030391652 |
Internformat
MARC
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| 245 | 1 | 0 | |a Marketing opportunities and challenges in a changing global marketplace |b proceedings of the 2019 Academy of Marketing Science (AMS) Annual Conference |c Shuang Wu, Felipe Pantoja, Nina Krey, editors |
| 264 | 1 | |a Cham |b Springer |c [2020] | |
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| 650 | 4 | |a Customer Relationship Management | |
| 650 | 4 | |a Innovation/Technology Management | |
| 650 | 4 | |a Emerging Markets/Globalization | |
| 650 | 4 | |a Business Strategy/Leadership | |
| 650 | 4 | |a Consumer Behavior | |
| 650 | 4 | |a Luxury | |
| 650 | 4 | |a Customer relations—Management | |
| 650 | 4 | |a Management | |
| 650 | 4 | |a Industrial management | |
| 650 | 4 | |a Globalization | |
| 650 | 4 | |a Markets | |
| 650 | 4 | |a Leadership | |
| 650 | 4 | |a Motivation research (Marketing) | |
| 650 | 4 | |a Luxury goods industry | |
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Datensatz im Suchindex
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| author2 | Wu, Shuang Pantoja, Felipe Krey, Nina |
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| author_corporate | Academy of Marketing Science Vancouver, British Columbia |
| author_corporate_role | aut |
| author_facet | Wu, Shuang Pantoja, Felipe Krey, Nina Academy of Marketing Science Vancouver, British Columbia |
| author_sort | Academy of Marketing Science Vancouver, British Columbia |
| building | Verbundindex |
| bvnumber | BV049421460 |
| classification_rvk | QP 600 |
| classification_tum | WIR 000 |
| ctrlnum | (OCoLC)1410703874 (DE-599)BVBBV049421460 |
| dewey-full | 658.812 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.812 |
| dewey-search | 658.812 |
| dewey-sort | 3658.812 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| format | Conference Proceeding Book |
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| index_date | 2024-07-03T23:07:48Z |
| indexdate | 2024-07-10T10:06:38Z |
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| isbn | 9783030391652 |
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| spelling | Academy of Marketing Science 2019 Vancouver, British Columbia Annual Conference Verfasser (DE-588)1249357683 aut Marketing opportunities and challenges in a changing global marketplace proceedings of the 2019 Academy of Marketing Science (AMS) Annual Conference Shuang Wu, Felipe Pantoja, Nina Krey, editors Cham Springer [2020] © 2020 1 Online-Ressource (XLIX, 674 Seiten) 18 Illustrationen, 2 Illustrationen (farbig) txt rdacontent n rdamedia nc rdacarrier Developments in marketing science: proceedings of the Academy of Marketing Science Customer Relationship Management Innovation/Technology Management Emerging Markets/Globalization Business Strategy/Leadership Consumer Behavior Luxury Customer relations—Management Management Industrial management Globalization Markets Leadership Motivation research (Marketing) Luxury goods industry Marketing (DE-588)4037589-4 gnd rswk-swf (DE-588)1071861417 Konferenzschrift 2019 gnd-content Marketing (DE-588)4037589-4 s DE-604 Wu, Shuang edt Pantoja, Felipe edt Krey, Nina edt Academy of Marketing Science (DE-588)5105114-X isb orm Erscheint auch als Druck-Ausgabe 978-3-030-39164-5 Erscheint auch als Online-Ausgabe 978-3-030-39165-2 |
| spellingShingle | Marketing opportunities and challenges in a changing global marketplace proceedings of the 2019 Academy of Marketing Science (AMS) Annual Conference Customer Relationship Management Innovation/Technology Management Emerging Markets/Globalization Business Strategy/Leadership Consumer Behavior Luxury Customer relations—Management Management Industrial management Globalization Markets Leadership Motivation research (Marketing) Luxury goods industry Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)1071861417 |
| title | Marketing opportunities and challenges in a changing global marketplace proceedings of the 2019 Academy of Marketing Science (AMS) Annual Conference |
| title_auth | Marketing opportunities and challenges in a changing global marketplace proceedings of the 2019 Academy of Marketing Science (AMS) Annual Conference |
| title_exact_search | Marketing opportunities and challenges in a changing global marketplace proceedings of the 2019 Academy of Marketing Science (AMS) Annual Conference |
| title_exact_search_txtP | Marketing opportunities and challenges in a changing global marketplace proceedings of the 2019 Academy of Marketing Science (AMS) Annual Conference |
| title_full | Marketing opportunities and challenges in a changing global marketplace proceedings of the 2019 Academy of Marketing Science (AMS) Annual Conference Shuang Wu, Felipe Pantoja, Nina Krey, editors |
| title_fullStr | Marketing opportunities and challenges in a changing global marketplace proceedings of the 2019 Academy of Marketing Science (AMS) Annual Conference Shuang Wu, Felipe Pantoja, Nina Krey, editors |
| title_full_unstemmed | Marketing opportunities and challenges in a changing global marketplace proceedings of the 2019 Academy of Marketing Science (AMS) Annual Conference Shuang Wu, Felipe Pantoja, Nina Krey, editors |
| title_short | Marketing opportunities and challenges in a changing global marketplace |
| title_sort | marketing opportunities and challenges in a changing global marketplace proceedings of the 2019 academy of marketing science ams annual conference |
| title_sub | proceedings of the 2019 Academy of Marketing Science (AMS) Annual Conference |
| topic | Customer Relationship Management Innovation/Technology Management Emerging Markets/Globalization Business Strategy/Leadership Consumer Behavior Luxury Customer relations—Management Management Industrial management Globalization Markets Leadership Motivation research (Marketing) Luxury goods industry Marketing (DE-588)4037589-4 gnd |
| topic_facet | Customer Relationship Management Innovation/Technology Management Emerging Markets/Globalization Business Strategy/Leadership Consumer Behavior Luxury Customer relations—Management Management Industrial management Globalization Markets Leadership Motivation research (Marketing) Luxury goods industry Marketing Konferenzschrift 2019 |
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