Internationales Marketing: in Transformationsländern
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | German |
| Veröffentlicht: |
Konstanz
UTB
2023
Konstanz UVK 2023 |
| Ausgabe: | 1. Auflage |
| Schlagworte: | |
| Online-Zugang: | DE-B1533 DE-B768 DE-1052 DE-1043 DE-1046 DE-1047 DE-858 DE-1028 DE-Aug4 DE-573 DE-M347 DE-92 DE-860 DE-861 DE-863 DE-862 DE-523 DE-M483 DE-1949 DE-150 DE-384 DE-355 DE-706 DE-824 DE-29 DE-739 URL des Erstveröffentlichers |
| Beschreibung: | 1 Online-Ressource (238 Seiten) |
| ISBN: | 9783838560052 |
Internformat
MARC
| LEADER | 00000nmm a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV049421174 | ||
| 003 | DE-604 | ||
| 005 | 20240327 | ||
| 007 | cr|uuu---uuuuu | ||
| 008 | 231120s2023 gw |||| o||u| ||||||ger d | ||
| 015 | |a 22,N46 |2 dnb | ||
| 020 | |a 9783838560052 |c OnlineRessource |9 978-3-8385-6005-2 | ||
| 035 | |a (ZDB-41-UTBA)10.36198/9783838560052 | ||
| 035 | |a (OCoLC)1410708408 | ||
| 035 | |a (DE-599)BVBBV049421174 | ||
| 040 | |a DE-604 |b ger |e rda | ||
| 041 | 0 | |a ger | |
| 044 | |a gw |c XA-DE-BW | ||
| 049 | |a DE-523 |a DE-573 |a DE-384 |a DE-739 |a DE-706 |a DE-150 |a DE-860 |a DE-92 |a DE-B1533 |a DE-1052 |a DE-Aug4 |a DE-824 |a DE-M483 |a DE-1949 |a DE-1046 |a DE-1047 |a DE-29 |a DE-1043 |a DE-858 |a DE-M347 |a DE-861 |a DE-B768 |a DE-355 |a DE-1028 |a DE-863 |a DE-863 | ||
| 084 | |a QP 680 |0 (DE-625)141923: |2 rvk | ||
| 084 | |8 1\p |a 650 |2 23sdnb | ||
| 100 | 1 | |a Pezoldt, Kerstin |d 1961- |e Verfasser |0 (DE-588)129959561 |4 aut | |
| 245 | 1 | 0 | |a Internationales Marketing |b in Transformationsländern |c Kerstin Pezoldt, Alexandra Koval ; unter Mitarbeit von Sergei Sutyrin, Olga Trofimenko und Liudmila Popova |
| 250 | |a 1. Auflage | ||
| 264 | 1 | |a Konstanz |b UTB |c 2023 | |
| 264 | 1 | |a Konstanz |b UVK |c 2023 | |
| 300 | |a 1 Online-Ressource (238 Seiten) | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 650 | 0 | 7 | |a Internationales Marketing |0 (DE-588)4125431-4 |2 gnd |9 rswk-swf |
| 653 | |a Marketing | ||
| 653 | |a Transformationsländer | ||
| 653 | |a Markteintritt | ||
| 689 | 0 | 0 | |a Internationales Marketing |0 (DE-588)4125431-4 |D s |
| 689 | 0 | |5 DE-604 | |
| 700 | 1 | |a Koval', Aleksandra |e Verfasser |0 (DE-588)1205397833 |4 aut | |
| 710 | 2 | |a Uni-Taschenbücher GmbH |0 (DE-588)5161273-2 |4 pbl | |
| 710 | 2 | |a UVK Verlagsgesellschaft mbH |0 (DE-588)106537268X |4 pbl | |
| 776 | 0 | 8 | |i Erscheint auch als |n Druck-Ausgabe |z 9783825260057 |
| 856 | 4 | 0 | |u https://elibrary.utb.de/doi/book/10.36198/9783838560052 |x Verlag |z URL des Erstveröffentlichers |3 Volltext |
| 883 | 1 | |8 1\p |a vlb |d 20221111 |q DE-101 |u https://d-nb.info/provenance/plan#vlb | |
| 912 | |a ZDB-41-UTBA |a ZDB-41-UTB |a ebook | ||
| 966 | e | |u https://elibrary.utb.de/doi/book/10.36198/9783838560052 |l DE-B1533 |p ZDB-41-UTB |x Verlag |3 Volltext | |
| 966 | e | |u https://elibrary.utb.de/doi/book/10.36198/9783838560052 |l DE-B768 |p ZDB-41-UTB |x Verlag |3 Volltext | |
| 966 | e | |u https://elibrary.utb.de/doi/book/10.36198/9783838560052 |l DE-1052 |p ZDB-41-UTB |x Verlag |3 Volltext | |
| 966 | e | |u https://elibrary.utb.de/doi/book/10.36198/9783838560052 |l DE-1043 |p ZDB-41-UTB |x Verlag |3 Volltext | |
| 966 | e | |u https://elibrary.utb.de/doi/book/10.36198/9783838560052 |l DE-1046 |p ZDB-41-UTB |x Verlag |3 Volltext | |
| 966 | e | |u https://elibrary.utb.de/doi/book/10.36198/9783838560052 |l DE-1047 |p ZDB-41-UTB |x Verlag |3 Volltext | |
| 966 | e | |u https://elibrary.utb.de/doi/book/10.36198/9783838560052 |l DE-858 |p ZDB-41-UTB |x Verlag |3 Volltext | |
| 966 | e | |u https://elibrary.utb.de/doi/book/10.36198/9783838560052 |l DE-1028 |p ZDB-41-UTB |q FFW_Einzelkauf |x Verlag |3 Volltext | |
| 966 | e | |u https://elibrary.utb.de/doi/book/10.36198/9783838560052 |l DE-Aug4 |p ZDB-41-UTB |x Verlag |3 Volltext | |
| 966 | e | |u https://elibrary.utb.de/doi/book/10.36198/9783838560052 |l DE-573 |p ZDB-41-UTB |x Verlag |3 Volltext | |
| 966 | e | |u https://elibrary.utb.de/doi/book/10.36198/9783838560052 |l DE-M347 |p ZDB-41-UTB |x Verlag |3 Volltext | |
| 966 | e | |u https://elibrary.utb.de/doi/book/10.36198/9783838560052 |l DE-92 |p ZDB-41-UTB |x Verlag |3 Volltext | |
| 966 | e | |u https://elibrary.utb.de/doi/book/10.36198/9783838560052 |l DE-860 |p ZDB-41-UTB |x Verlag |3 Volltext | |
| 966 | e | |u https://elibrary.utb.de/doi/book/10.36198/9783838560052 |l DE-861 |p ZDB-41-UTB_Kauf |x Verlag |3 Volltext | |
| 966 | e | |u https://elibrary.utb.de/doi/book/10.36198/9783838560052 |l DE-863 |p ZDB-41-UTB |x Verlag |3 Volltext | |
| 966 | e | |u https://elibrary.utb.de/doi/book/10.36198/9783838560052 |l DE-862 |p ZDB-41-UTB |x Verlag |3 Volltext | |
| 966 | e | |u https://elibrary.utb.de/doi/book/10.36198/9783838560052 |l DE-523 |p ZDB-41-UTBA |q ZDB-41-UTBA_23 |x Verlag |3 Volltext | |
| 966 | e | |u https://elibrary.utb.de/doi/book/10.36198/9783838560052 |l DE-M483 |p ZDB-41-UTB |x Verlag |3 Volltext | |
| 966 | e | |u https://elibrary.utb.de/doi/book/10.36198/9783838560052 |l DE-1949 |p ZDB-41-UTB |x Verlag |3 Volltext | |
| 966 | e | |u https://elibrary.utb.de/doi/book/10.36198/9783838560052 |l DE-150 |p ZDB-41-UTB |x Verlag |3 Volltext | |
| 966 | e | |u https://elibrary.utb.de/doi/book/10.36198/9783838560052 |l DE-384 |p ZDB-41-UTB |x Verlag |3 Volltext | |
| 966 | e | |u https://elibrary.utb.de/doi/book/10.36198/9783838560052 |l DE-355 |p ZDB-41-UTB |q UBR Einzelkauf 2024 |x Verlag |3 Volltext | |
| 966 | e | |u https://elibrary.utb.de/doi/book/10.36198/9783838560052 |l DE-706 |p ZDB-41-UTB |x Verlag |3 Volltext | |
| 966 | e | |u https://elibrary.utb.de/doi/book/10.36198/9783838560052 |l DE-824 |p ZDB-41-UTB |x Verlag |3 Volltext | |
| 966 | e | |u https://elibrary.utb.de/doi/book/10.36198/9783838560052 |l DE-29 |p ZDB-41-UTB |q UER_PDA_UTB |x Verlag |3 Volltext | |
| 966 | e | |u https://elibrary.utb.de/doi/book/10.36198/9783838560052 |l DE-739 |p ZDB-41-UTB |x Verlag |3 Volltext | |
Datensatz im Suchindex
| DE-BY-FWS_katkey | 1058409 |
|---|---|
| _version_ | 1806527865422872576 |
| adam_text | |
| adam_txt | |
| any_adam_object | |
| any_adam_object_boolean | |
| author | Pezoldt, Kerstin 1961- Koval', Aleksandra |
| author_GND | (DE-588)129959561 (DE-588)1205397833 |
| author_facet | Pezoldt, Kerstin 1961- Koval', Aleksandra |
| author_role | aut aut |
| author_sort | Pezoldt, Kerstin 1961- |
| author_variant | k p kp a k ak |
| building | Verbundindex |
| bvnumber | BV049421174 |
| classification_rvk | QP 680 |
| collection | ZDB-41-UTBA ZDB-41-UTB ebook |
| ctrlnum | (ZDB-41-UTBA)10.36198/9783838560052 (OCoLC)1410708408 (DE-599)BVBBV049421174 |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| edition | 1. Auflage |
| format | Electronic eBook |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>00000nmm a2200000 c 4500</leader><controlfield tag="001">BV049421174</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20240327</controlfield><controlfield tag="007">cr|uuu---uuuuu</controlfield><controlfield tag="008">231120s2023 gw |||| o||u| ||||||ger d</controlfield><datafield tag="015" ind1=" " ind2=" "><subfield code="a">22,N46</subfield><subfield code="2">dnb</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9783838560052</subfield><subfield code="c">OnlineRessource</subfield><subfield code="9">978-3-8385-6005-2</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(ZDB-41-UTBA)10.36198/9783838560052</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)1410708408</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV049421174</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rda</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">ger</subfield></datafield><datafield tag="044" ind1=" " ind2=" "><subfield code="a">gw</subfield><subfield code="c">XA-DE-BW</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-523</subfield><subfield code="a">DE-573</subfield><subfield code="a">DE-384</subfield><subfield code="a">DE-739</subfield><subfield code="a">DE-706</subfield><subfield code="a">DE-150</subfield><subfield code="a">DE-860</subfield><subfield code="a">DE-92</subfield><subfield code="a">DE-B1533</subfield><subfield code="a">DE-1052</subfield><subfield code="a">DE-Aug4</subfield><subfield code="a">DE-824</subfield><subfield code="a">DE-M483</subfield><subfield code="a">DE-1949</subfield><subfield code="a">DE-1046</subfield><subfield code="a">DE-1047</subfield><subfield code="a">DE-29</subfield><subfield code="a">DE-1043</subfield><subfield code="a">DE-858</subfield><subfield code="a">DE-M347</subfield><subfield code="a">DE-861</subfield><subfield code="a">DE-B768</subfield><subfield code="a">DE-355</subfield><subfield code="a">DE-1028</subfield><subfield code="a">DE-863</subfield><subfield code="a">DE-863</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 680</subfield><subfield code="0">(DE-625)141923:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="8">1\p</subfield><subfield code="a">650</subfield><subfield code="2">23sdnb</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Pezoldt, Kerstin</subfield><subfield code="d">1961-</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)129959561</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Internationales Marketing</subfield><subfield code="b">in Transformationsländern</subfield><subfield code="c">Kerstin Pezoldt, Alexandra Koval ; unter Mitarbeit von Sergei Sutyrin, Olga Trofimenko und Liudmila Popova</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">1. Auflage</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Konstanz</subfield><subfield code="b">UTB</subfield><subfield code="c">2023</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Konstanz</subfield><subfield code="b">UVK</subfield><subfield code="c">2023</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 Online-Ressource (238 Seiten)</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Internationales Marketing</subfield><subfield code="0">(DE-588)4125431-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">Marketing</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">Transformationsländer</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">Markteintritt</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Internationales Marketing</subfield><subfield code="0">(DE-588)4125431-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Koval', Aleksandra</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)1205397833</subfield><subfield code="4">aut</subfield></datafield><datafield tag="710" ind1="2" ind2=" "><subfield code="a">Uni-Taschenbücher GmbH</subfield><subfield code="0">(DE-588)5161273-2</subfield><subfield code="4">pbl</subfield></datafield><datafield tag="710" ind1="2" ind2=" "><subfield code="a">UVK Verlagsgesellschaft mbH</subfield><subfield code="0">(DE-588)106537268X</subfield><subfield code="4">pbl</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Druck-Ausgabe</subfield><subfield code="z">9783825260057</subfield></datafield><datafield tag="856" ind1="4" ind2="0"><subfield code="u">https://elibrary.utb.de/doi/book/10.36198/9783838560052</subfield><subfield code="x">Verlag</subfield><subfield code="z">URL des Erstveröffentlichers</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">1\p</subfield><subfield code="a">vlb</subfield><subfield code="d">20221111</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#vlb</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-41-UTBA</subfield><subfield code="a">ZDB-41-UTB</subfield><subfield code="a">ebook</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://elibrary.utb.de/doi/book/10.36198/9783838560052</subfield><subfield code="l">DE-B1533</subfield><subfield code="p">ZDB-41-UTB</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://elibrary.utb.de/doi/book/10.36198/9783838560052</subfield><subfield code="l">DE-B768</subfield><subfield code="p">ZDB-41-UTB</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://elibrary.utb.de/doi/book/10.36198/9783838560052</subfield><subfield code="l">DE-1052</subfield><subfield code="p">ZDB-41-UTB</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://elibrary.utb.de/doi/book/10.36198/9783838560052</subfield><subfield code="l">DE-1043</subfield><subfield code="p">ZDB-41-UTB</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://elibrary.utb.de/doi/book/10.36198/9783838560052</subfield><subfield code="l">DE-1046</subfield><subfield code="p">ZDB-41-UTB</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://elibrary.utb.de/doi/book/10.36198/9783838560052</subfield><subfield code="l">DE-1047</subfield><subfield code="p">ZDB-41-UTB</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://elibrary.utb.de/doi/book/10.36198/9783838560052</subfield><subfield code="l">DE-858</subfield><subfield code="p">ZDB-41-UTB</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://elibrary.utb.de/doi/book/10.36198/9783838560052</subfield><subfield code="l">DE-1028</subfield><subfield code="p">ZDB-41-UTB</subfield><subfield code="q">FFW_Einzelkauf</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://elibrary.utb.de/doi/book/10.36198/9783838560052</subfield><subfield code="l">DE-Aug4</subfield><subfield code="p">ZDB-41-UTB</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://elibrary.utb.de/doi/book/10.36198/9783838560052</subfield><subfield code="l">DE-573</subfield><subfield code="p">ZDB-41-UTB</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://elibrary.utb.de/doi/book/10.36198/9783838560052</subfield><subfield code="l">DE-M347</subfield><subfield code="p">ZDB-41-UTB</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://elibrary.utb.de/doi/book/10.36198/9783838560052</subfield><subfield code="l">DE-92</subfield><subfield code="p">ZDB-41-UTB</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://elibrary.utb.de/doi/book/10.36198/9783838560052</subfield><subfield code="l">DE-860</subfield><subfield code="p">ZDB-41-UTB</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://elibrary.utb.de/doi/book/10.36198/9783838560052</subfield><subfield code="l">DE-861</subfield><subfield code="p">ZDB-41-UTB_Kauf</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://elibrary.utb.de/doi/book/10.36198/9783838560052</subfield><subfield code="l">DE-863</subfield><subfield code="p">ZDB-41-UTB</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://elibrary.utb.de/doi/book/10.36198/9783838560052</subfield><subfield code="l">DE-862</subfield><subfield code="p">ZDB-41-UTB</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://elibrary.utb.de/doi/book/10.36198/9783838560052</subfield><subfield code="l">DE-523</subfield><subfield code="p">ZDB-41-UTBA</subfield><subfield code="q">ZDB-41-UTBA_23</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://elibrary.utb.de/doi/book/10.36198/9783838560052</subfield><subfield code="l">DE-M483</subfield><subfield code="p">ZDB-41-UTB</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://elibrary.utb.de/doi/book/10.36198/9783838560052</subfield><subfield code="l">DE-1949</subfield><subfield code="p">ZDB-41-UTB</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://elibrary.utb.de/doi/book/10.36198/9783838560052</subfield><subfield code="l">DE-150</subfield><subfield code="p">ZDB-41-UTB</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://elibrary.utb.de/doi/book/10.36198/9783838560052</subfield><subfield code="l">DE-384</subfield><subfield code="p">ZDB-41-UTB</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://elibrary.utb.de/doi/book/10.36198/9783838560052</subfield><subfield code="l">DE-355</subfield><subfield code="p">ZDB-41-UTB</subfield><subfield code="q">UBR Einzelkauf 2024</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://elibrary.utb.de/doi/book/10.36198/9783838560052</subfield><subfield code="l">DE-706</subfield><subfield code="p">ZDB-41-UTB</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://elibrary.utb.de/doi/book/10.36198/9783838560052</subfield><subfield code="l">DE-824</subfield><subfield code="p">ZDB-41-UTB</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://elibrary.utb.de/doi/book/10.36198/9783838560052</subfield><subfield code="l">DE-29</subfield><subfield code="p">ZDB-41-UTB</subfield><subfield code="q">UER_PDA_UTB</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://elibrary.utb.de/doi/book/10.36198/9783838560052</subfield><subfield code="l">DE-739</subfield><subfield code="p">ZDB-41-UTB</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield></record></collection> |
| id | DE-604.BV049421174 |
| illustrated | Not Illustrated |
| index_date | 2024-07-03T23:07:44Z |
| indexdate | 2024-08-05T08:27:06Z |
| institution | BVB |
| institution_GND | (DE-588)5161273-2 (DE-588)106537268X |
| isbn | 9783838560052 |
| language | German |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-034748698 |
| oclc_num | 1410708408 |
| open_access_boolean | |
| owner | DE-523 DE-573 DE-384 DE-739 DE-706 DE-150 DE-860 DE-92 DE-B1533 DE-1052 DE-Aug4 DE-824 DE-M483 DE-1949 DE-1046 DE-1047 DE-29 DE-1043 DE-858 DE-M347 DE-861 DE-B768 DE-355 DE-BY-UBR DE-1028 DE-863 DE-BY-FWS DE-863 DE-BY-FWS |
| owner_facet | DE-523 DE-573 DE-384 DE-739 DE-706 DE-150 DE-860 DE-92 DE-B1533 DE-1052 DE-Aug4 DE-824 DE-M483 DE-1949 DE-1046 DE-1047 DE-29 DE-1043 DE-858 DE-M347 DE-861 DE-B768 DE-355 DE-BY-UBR DE-1028 DE-863 DE-BY-FWS DE-863 DE-BY-FWS |
| physical | 1 Online-Ressource (238 Seiten) |
| psigel | ZDB-41-UTBA ZDB-41-UTB ebook ZDB-41-UTB FFW_Einzelkauf ZDB-41-UTB_Kauf ZDB-41-UTBA ZDB-41-UTBA_23 ZDB-41-UTB UBR Einzelkauf 2024 ZDB-41-UTB UER_PDA_UTB |
| publishDate | 2023 |
| publishDateSearch | 2023 |
| publishDateSort | 2023 |
| publisher | UTB UVK |
| record_format | marc |
| spellingShingle | Pezoldt, Kerstin 1961- Koval', Aleksandra Internationales Marketing in Transformationsländern Internationales Marketing (DE-588)4125431-4 gnd |
| subject_GND | (DE-588)4125431-4 |
| title | Internationales Marketing in Transformationsländern |
| title_auth | Internationales Marketing in Transformationsländern |
| title_exact_search | Internationales Marketing in Transformationsländern |
| title_exact_search_txtP | Internationales Marketing in Transformationsländern |
| title_full | Internationales Marketing in Transformationsländern Kerstin Pezoldt, Alexandra Koval ; unter Mitarbeit von Sergei Sutyrin, Olga Trofimenko und Liudmila Popova |
| title_fullStr | Internationales Marketing in Transformationsländern Kerstin Pezoldt, Alexandra Koval ; unter Mitarbeit von Sergei Sutyrin, Olga Trofimenko und Liudmila Popova |
| title_full_unstemmed | Internationales Marketing in Transformationsländern Kerstin Pezoldt, Alexandra Koval ; unter Mitarbeit von Sergei Sutyrin, Olga Trofimenko und Liudmila Popova |
| title_short | Internationales Marketing |
| title_sort | internationales marketing in transformationslandern |
| title_sub | in Transformationsländern |
| topic | Internationales Marketing (DE-588)4125431-4 gnd |
| topic_facet | Internationales Marketing |
| url | https://elibrary.utb.de/doi/book/10.36198/9783838560052 |
| work_keys_str_mv | AT pezoldtkerstin internationalesmarketingintransformationslandern AT kovalaleksandra internationalesmarketingintransformationslandern AT unitaschenbuchergmbh internationalesmarketingintransformationslandern AT uvkverlagsgesellschaftmbh internationalesmarketingintransformationslandern |