Political campaign communication: principles and practices
Gespeichert in:
| Vorheriger Titel: | Political campaign communication |
|---|---|
| Hauptverfasser: | , , , |
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Lanham ; Boulder ; New York ; London
Rowman & Littlefield
[2024]
|
| Ausgabe: | Tenth edition |
| Schriftenreihe: | Communications, media, and politics
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | xvi, 478 Seiten Illustrationen, Diagramme 254 mm |
| ISBN: | 9781538171448 9781538171431 |
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Contents Preface 1 xiii The Campaign Communications Landscape Importance of Political Campaigns Changes in the Political Campaign Decline of Political Parties Finance Reforms Political Action Committees Technology Communication and Political Campaigns Essential Elements of Political Campaigns Organization and Preview of Chapters 1 1 2 3 4 5 6 8 10 13 Part I: Principles of Political Campaign Communication 2 Communicative Functions of Campaigns First Political Stage: Surfacing Demonstrating Fitness for Office Initiating Political Rituals Learning about a Candidate Developing Voter Expectations of a Candidate's Style Determining Main Campaign Issues Selecting Serious Contenders Establishing Candidate-Media Relationships Second Political Stage: Primaries A Source of Feedback for Candidates A Source of Information for Voters Citizen Involvement in the Political Process Promises Made in Personalized Settings Determination of the True Front-Runners V 19 19 21 22 24 25 25 27 30 32 35 38 39 41 42
vi 3 Contents Third Political Stage: Nominating Conventions The Evolution of Change of Political Conventions Reaffirming and Legitimizing the Electoral Process Legitimizing the Party Nominees Demonstrating Party Unity Introducing the Candidate's Campaign Themes and Issues Fourth Political Stage: The General Election Gaining Information Legitimizing the Political System Meeting Campaign Expectations The Fifth Political Stage: Post Election Conclusions 42 45 46 47 48 49 53 53 54 54 55 57 Communicative Styles and Strategies of Campaigns Preliminary Considerations Style Image and Campaign Style Technology and Campaign Style Styles and Strategies of Campaigns Incumbency Style Symbolic Strategies Symbolic Trappings of the Office Legitimacy of the Office Competency and the Office Charisma and the Office Pragmatic Strategies Creating Pseudoevents Making Appointments to Jobs and Committees Creating Special Task Forces Appropriating Funds/Grants Consulting with World Leaders Manipulating Important Domestic Issues Receiving Endorsements from Other Leaders Emphasizing Accomplishments Creating an Image of Being Above the Political Trenches Using Surrogates on the Campaign Trail Interpreting or Intensifying Foreign Policy Problems into International Crises Summary Disadvantages to Incumbency Campaigning Challenger Style Attacking the Record Taking the Offensive Position on Issues Calling for a Change Emphasizing Optimism for the Future Speaking to Traditional Values 58 59 59 60 64 69 69 70 70 71 71 72 74 74 75 76 76 77 79 79 79 80 81 82 82 82 83 84 85 85 86 87
Contents Appearing to Represent the Philosophical Center Delegating Personal or Harsh Attacks Summary Incumbent/Challenger: A Merger of Styles Conclusions 4 5 6 Communicative Mass Channels of Campaigning Early Studies Early American Adaptation of Public Relations and Propaganda Hypodermic Effect Limited Effects or the Social Influence Model Contemporary Studies Diffusion of Information Uses and Gratifications Elaboration Likelihood Model Agenda-Setting Hypothesis Reconceptualization of the Classics Twenty-First-Century Mass Channels of Political Campaign Conclusions Discerning Communication Principles for the Twenty-First-Century Political Campaign vii 87 88 89 90 92 94 97 98 101 102 107 108 110 113 114 117 119 123 124 Communicative Types and Functions of Televised Campaign Advertising Historical Development Types and Functions of Political Ads Understanding Theory and Praxis Regarding Televisual Attack and Defense Ads Extolling the Candidate's Virtues Ads Condemning/Attacking/Questioning the Opponent Ads Responding to Attacks or Innuendos Final Questions: How Effective Is Television Advertising and Do Televised Attack Ads Work? Does Money Equate to Effectiveness in Advertising? Televised Comedy as Political Advertising Conclusions 148 149 150 152 Ethical Considerations of Campaign Communication Age of Citizen Mistrust Polarization, and Cynicism A "Philosophy" of Political Campaign Ethics Campaigns and Ethics Ethical Pivots Areas of Ethical Concerns in Political Campaign Communication News Media and Journalism Politial Advertising Rejecting the False Model of Political
Campaign Ethics: Alinsky Toward a Model of Political Campaign Communication Ethics Conclusions 154 156 161 164 165 165 166 171 172 173 176 128 129 137 139 141 143 146
viii Contents Part II: Practices of Political Campaign Communication 7 Public Speaking in Campaigns The Decision to Speak Audiences Messages Competency and Format Campaign Messages Incumbent/Challenger Strategies The Speech Need and Justification Stock Speeches: Utilizing Speech Modules Speech-Like Opportunities and Modular Speech Speaking Style: Extemporaneous or Prepared Stock Speeches: The Basic Stump Speech Stock Speeches: The "Why I Am Running" Speech Stock Speeches: Issue Speeches Political Speechwriting Justifications and Implications of Political Speechwriting Job Demands Speechwriting Teams Methods of Political Speechwriting Surrogate Speakers Selection of Surrogates Benefits of Surrogates Viral Speech Videos Conclusions 8 Recurring Forms of Political Communication Announcement Speeches Preannouncement Situation Purpose of Address Strategies of Address Acceptance Addresses Situation during Address Purpose of Address Strategies of Address Using Simplified Partisan Statements Lamenting the Present while Celebrating the Future Stressing the Crucial Nature of the Election Calling for Unity Using Biography Using Biography to Go Negative Summary News Conferences Situation for News Conferences Purposes of News Conferences Strategies of News Conferences 181 181 182 183 188 188 189 190 190 190 191 193 193 194 195 196 196 198 200 201 204 204 205 207 207 209 210 210 212 213 217 219 219 220 221 223 223 224 224 225 226 226 226 227 229
Contents Apologias Situation for an Apologia Purposes of Apologia Strategies of Apologia Control of the Apologia Setting Denial Bolstering Differentiation Transcendental Strategy Confession Summary Conclusions 9 Debates in Campaigns History of Political Debates Deciding Whether to Debate Political Debate Strategies Pre-Debate Strategies Lowering Public Expectations Determining the Target Audience Devising and Rehearsing Possible Answers Debate Strategies Relating Issues to an Overall Theme Developing an Image Post-Debate Strategies: The Rhetoric of the "Spin Room" Offering a Large, Well-Coordinated Surrogate Effort Using Ads to Underscore Debate Themes Using Audience Members to Project a Positive View Effects of Political Debates Increase Audiences Reinforce Audience Opinions Shift Limited Numbers of Voters Help Set Voters' Agenda Increase the Voters' Knowledge of Issues Modify Candidate Images Build Confidence in U.S. Democracy Suggestions for Improving Presidential Debates Conclusions 10 Interpersonal Communication in Campaigns Interpersonal Communication between Candidate and Voters Microtargeting Special Events Public Appearances Dinners Coffees and Receptions Door-to-Door Canvasses Phone Banks ix 232 232 233 233 234 234 235 236 237 237 238 238 239 242 243 246 246 246 251 251 255 255 257 263 264 265 265 265 266 268 269 270 270 272 273 274 276 278 280 282 283 283 283 284 286 288
X 11 12 Contents The Internet Interpersonal Communication between the Candidate and Prospective Financial Contributors The Importance of Individual Contributors The Role of Attraction Interpersonal Communication between Voters Importance Discussion Topics Interpersonal Communication among Voters, Mass Media, and Voting Behavior Interpersonal Communication and Getting-Out-the-Vote Efforts Behavioral Characteristics of Successful Interpersonal Campaigners Conclusions 288 Advertising in Campaigns Developing a Master Plan for Political Advertising Basic Considerations in the Selection of Political Advertising Media Display Graphics Brochures Direct Mail Telephone Contact Services Print Advertising Radio Television The Internet Making Television Ads Targeting of Television Ads Campaign Advertising Strategies Media Concentration and Media Dispersion Continuity Scheduling, Flight Scheduling, and Pulse Scheduling The Spurt Strategy The Fast Finish Strategy The Really Big Show Strategy The Cruise Control Strategy Media and Other Types of Political Consultants History of Political Consulting Functions of Political Consultants Writers Speech Coaches Direct Mail Specialists Specialists in Television Commercial Production and Placement Conclusions 310 311 315 315 318 319 323 325 327 329 333 335 336 336 337 338 338 339 340 340 341 341 343 343 343 344 345 346 The Internet and Social Media in Campaigns Historical Overview of Campaigns and New Communication Technologies Social Media in Campaigns 347 290 294 294 298 298 300 300 302 308 309 348 351
Contents Social Media and Digital Strategies Blogs Email Mobile Devices Text Messaging Social Media Facebook YouTube MySpace X (formerly Twitter) Pinterest Tumblr Reddit Snapchat Instagram TikTok ChatGPT Conclusions 13 Journalism and Fake News in Campaigns The Transformation of American Journalism Sources of Political News Trust in News How Media Cover Presidential Campaigns The Path to Fake News and Misinformation Effects of Fake News and Misinformation Identifying Fake News and Misinformation Conclusions 14 Campaigning for Local Elections and Offices Early Considerations Campaign Organization Campaign Plan Campaign Messaging Slogans Campaign Colors Logo Issues Opposition Research Media and Tactics Announcing Candidacy Candidate Coffees and Receptions Trinkets Yard Signs Letters Flyers and Handouts Door to Door / Neighborhood Walks xi 354 357 358 359 359 360 360 362 363 363 365 365 366 366 367 367 367 368 370 370 373 376 376 378 381 382 383 385 385 386 388 389 390 390 391 391 391 392 392 393 393 393 393 394 394
Contents xii Literature Drops Debates Media Coverage News Releases News Conferences Letters to the Editor Editorial Boards Direct Mail Broadcast Media Internet/Web Conclusions 394 394 395 395 395 396 396 396 397 397 398 Notes 399 Index 455 About the Authors 477 |
| adam_txt |
Contents Preface 1 xiii The Campaign Communications Landscape Importance of Political Campaigns Changes in the Political Campaign Decline of Political Parties Finance Reforms Political Action Committees Technology Communication and Political Campaigns Essential Elements of Political Campaigns Organization and Preview of Chapters 1 1 2 3 4 5 6 8 10 13 Part I: Principles of Political Campaign Communication 2 Communicative Functions of Campaigns First Political Stage: Surfacing Demonstrating Fitness for Office Initiating Political Rituals Learning about a Candidate Developing Voter Expectations of a Candidate's Style Determining Main Campaign Issues Selecting Serious Contenders Establishing Candidate-Media Relationships Second Political Stage: Primaries A Source of Feedback for Candidates A Source of Information for Voters Citizen Involvement in the Political Process Promises Made in Personalized Settings Determination of the True Front-Runners V 19 19 21 22 24 25 25 27 30 32 35 38 39 41 42
vi 3 Contents Third Political Stage: Nominating Conventions The Evolution of Change of Political Conventions Reaffirming and Legitimizing the Electoral Process Legitimizing the Party Nominees Demonstrating Party Unity Introducing the Candidate's Campaign Themes and Issues Fourth Political Stage: The General Election Gaining Information Legitimizing the Political System Meeting Campaign Expectations The Fifth Political Stage: Post Election Conclusions 42 45 46 47 48 49 53 53 54 54 55 57 Communicative Styles and Strategies of Campaigns Preliminary Considerations Style Image and Campaign Style Technology and Campaign Style Styles and Strategies of Campaigns Incumbency Style Symbolic Strategies Symbolic Trappings of the Office Legitimacy of the Office Competency and the Office Charisma and the Office Pragmatic Strategies Creating Pseudoevents Making Appointments to Jobs and Committees Creating Special Task Forces Appropriating Funds/Grants Consulting with World Leaders Manipulating Important Domestic Issues Receiving Endorsements from Other Leaders Emphasizing Accomplishments Creating an Image of Being Above the Political Trenches Using Surrogates on the Campaign Trail Interpreting or Intensifying Foreign Policy Problems into International Crises Summary Disadvantages to Incumbency Campaigning Challenger Style Attacking the Record Taking the Offensive Position on Issues Calling for a Change Emphasizing Optimism for the Future Speaking to Traditional Values 58 59 59 60 64 69 69 70 70 71 71 72 74 74 75 76 76 77 79 79 79 80 81 82 82 82 83 84 85 85 86 87
Contents Appearing to Represent the Philosophical Center Delegating Personal or Harsh Attacks Summary Incumbent/Challenger: A Merger of Styles Conclusions 4 5 6 Communicative Mass Channels of Campaigning Early Studies Early American Adaptation of Public Relations and Propaganda Hypodermic Effect Limited Effects or the Social Influence Model Contemporary Studies Diffusion of Information Uses and Gratifications Elaboration Likelihood Model Agenda-Setting Hypothesis Reconceptualization of the Classics Twenty-First-Century Mass Channels of Political Campaign Conclusions Discerning Communication Principles for the Twenty-First-Century Political Campaign vii 87 88 89 90 92 94 97 98 101 102 107 108 110 113 114 117 119 123 124 Communicative Types and Functions of Televised Campaign Advertising Historical Development Types and Functions of Political Ads Understanding Theory and Praxis Regarding Televisual Attack and Defense Ads Extolling the Candidate's Virtues Ads Condemning/Attacking/Questioning the Opponent Ads Responding to Attacks or Innuendos Final Questions: How Effective Is Television Advertising and Do Televised Attack Ads Work? Does Money Equate to Effectiveness in Advertising? Televised Comedy as Political Advertising Conclusions 148 149 150 152 Ethical Considerations of Campaign Communication Age of Citizen Mistrust Polarization, and Cynicism A "Philosophy" of Political Campaign Ethics Campaigns and Ethics Ethical Pivots Areas of Ethical Concerns in Political Campaign Communication News Media and Journalism Politial Advertising Rejecting the False Model of Political
Campaign Ethics: Alinsky Toward a Model of Political Campaign Communication Ethics Conclusions 154 156 161 164 165 165 166 171 172 173 176 128 129 137 139 141 143 146
viii Contents Part II: Practices of Political Campaign Communication 7 Public Speaking in Campaigns The Decision to Speak Audiences Messages Competency and Format Campaign Messages Incumbent/Challenger Strategies The Speech Need and Justification Stock Speeches: Utilizing Speech Modules Speech-Like Opportunities and Modular Speech Speaking Style: Extemporaneous or Prepared Stock Speeches: The Basic Stump Speech Stock Speeches: The "Why I Am Running" Speech Stock Speeches: Issue Speeches Political Speechwriting Justifications and Implications of Political Speechwriting Job Demands Speechwriting Teams Methods of Political Speechwriting Surrogate Speakers Selection of Surrogates Benefits of Surrogates Viral Speech Videos Conclusions 8 Recurring Forms of Political Communication Announcement Speeches Preannouncement Situation Purpose of Address Strategies of Address Acceptance Addresses Situation during Address Purpose of Address Strategies of Address Using Simplified Partisan Statements Lamenting the Present while Celebrating the Future Stressing the Crucial Nature of the Election Calling for Unity Using Biography Using Biography to Go Negative Summary News Conferences Situation for News Conferences Purposes of News Conferences Strategies of News Conferences 181 181 182 183 188 188 189 190 190 190 191 193 193 194 195 196 196 198 200 201 204 204 205 207 207 209 210 210 212 213 217 219 219 220 221 223 223 224 224 225 226 226 226 227 229
Contents Apologias Situation for an Apologia Purposes of Apologia Strategies of Apologia Control of the Apologia Setting Denial Bolstering Differentiation Transcendental Strategy Confession Summary Conclusions 9 Debates in Campaigns History of Political Debates Deciding Whether to Debate Political Debate Strategies Pre-Debate Strategies Lowering Public Expectations Determining the Target Audience Devising and Rehearsing Possible Answers Debate Strategies Relating Issues to an Overall Theme Developing an Image Post-Debate Strategies: The Rhetoric of the "Spin Room" Offering a Large, Well-Coordinated Surrogate Effort Using Ads to Underscore Debate Themes Using Audience Members to Project a Positive View Effects of Political Debates Increase Audiences Reinforce Audience Opinions Shift Limited Numbers of Voters Help Set Voters' Agenda Increase the Voters' Knowledge of Issues Modify Candidate Images Build Confidence in U.S. Democracy Suggestions for Improving Presidential Debates Conclusions 10 Interpersonal Communication in Campaigns Interpersonal Communication between Candidate and Voters Microtargeting Special Events Public Appearances Dinners Coffees and Receptions Door-to-Door Canvasses Phone Banks ix 232 232 233 233 234 234 235 236 237 237 238 238 239 242 243 246 246 246 251 251 255 255 257 263 264 265 265 265 266 268 269 270 270 272 273 274 276 278 280 282 283 283 283 284 286 288
X 11 12 Contents The Internet Interpersonal Communication between the Candidate and Prospective Financial Contributors The Importance of Individual Contributors The Role of Attraction Interpersonal Communication between Voters Importance Discussion Topics Interpersonal Communication among Voters, Mass Media, and Voting Behavior Interpersonal Communication and Getting-Out-the-Vote Efforts Behavioral Characteristics of Successful Interpersonal Campaigners Conclusions 288 Advertising in Campaigns Developing a Master Plan for Political Advertising Basic Considerations in the Selection of Political Advertising Media Display Graphics Brochures Direct Mail Telephone Contact Services Print Advertising Radio Television The Internet Making Television Ads Targeting of Television Ads Campaign Advertising Strategies Media Concentration and Media Dispersion Continuity Scheduling, Flight Scheduling, and Pulse Scheduling The Spurt Strategy The Fast Finish Strategy The Really Big Show Strategy The Cruise Control Strategy Media and Other Types of Political Consultants History of Political Consulting Functions of Political Consultants Writers Speech Coaches Direct Mail Specialists Specialists in Television Commercial Production and Placement Conclusions 310 311 315 315 318 319 323 325 327 329 333 335 336 336 337 338 338 339 340 340 341 341 343 343 343 344 345 346 The Internet and Social Media in Campaigns Historical Overview of Campaigns and New Communication Technologies Social Media in Campaigns 347 290 294 294 298 298 300 300 302 308 309 348 351
Contents Social Media and Digital Strategies Blogs Email Mobile Devices Text Messaging Social Media Facebook YouTube MySpace X (formerly Twitter) Pinterest Tumblr Reddit Snapchat Instagram TikTok ChatGPT Conclusions 13 Journalism and Fake News in Campaigns The Transformation of American Journalism Sources of Political News Trust in News How Media Cover Presidential Campaigns The Path to Fake News and Misinformation Effects of Fake News and Misinformation Identifying Fake News and Misinformation Conclusions 14 Campaigning for Local Elections and Offices Early Considerations Campaign Organization Campaign Plan Campaign Messaging Slogans Campaign Colors Logo Issues Opposition Research Media and Tactics Announcing Candidacy Candidate Coffees and Receptions Trinkets Yard Signs Letters Flyers and Handouts Door to Door / Neighborhood Walks xi 354 357 358 359 359 360 360 362 363 363 365 365 366 366 367 367 367 368 370 370 373 376 376 378 381 382 383 385 385 386 388 389 390 390 391 391 391 392 392 393 393 393 393 394 394
Contents xii Literature Drops Debates Media Coverage News Releases News Conferences Letters to the Editor Editorial Boards Direct Mail Broadcast Media Internet/Web Conclusions 394 394 395 395 395 396 396 396 397 397 398 Notes 399 Index 455 About the Authors 477 |
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| geographic | USA (DE-588)4078704-7 gnd |
| geographic_facet | USA |
| id | DE-604.BV049420033 |
| illustrated | Illustrated |
| index_date | 2024-07-03T23:07:37Z |
| indexdate | 2024-11-14T15:01:39Z |
| institution | BVB |
| isbn | 9781538171448 9781538171431 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-034746942 |
| oclc_num | 1418700077 |
| open_access_boolean | |
| owner | DE-473 DE-BY-UBG DE-12 DE-739 |
| owner_facet | DE-473 DE-BY-UBG DE-12 DE-739 |
| physical | xvi, 478 Seiten Illustrationen, Diagramme 254 mm |
| publishDate | 2024 |
| publishDateSearch | 2024 |
| publishDateSort | 2024 |
| publisher | Rowman & Littlefield |
| record_format | marc |
| series2 | Communications, media, and politics |
| spelling | Denton, Robert E. Jr. 1953- Verfasser (DE-588)132121190 aut Political campaign communication principles and practices Robert E. Denton Jr., Ben Voth, Judith S. Trent, Robert V. Friedenberg Tenth edition Lanham ; Boulder ; New York ; London Rowman & Littlefield [2024] © 2024 xvi, 478 Seiten Illustrationen, Diagramme 254 mm txt rdacontent n rdamedia nc rdacarrier Communications, media, and politics bicssc / Communication studies bicssc / Elections & referenda bicssc / Media studies bisacsh / POLITICAL SCIENCE / Political Process / Campaigns & Elections bisacsh / LANGUAGE ARTS & DISCIPLINES / Communication Studies bisacsh / SOCIAL SCIENCE / Media Studies Political campaigns Communication in politics Politik (DE-588)4046514-7 gnd rswk-swf Politische Kampagne (DE-588)4998160-2 gnd rswk-swf Kommunikation (DE-588)4031883-7 gnd rswk-swf Wahlkampf (DE-588)4064292-6 gnd rswk-swf USA (DE-588)4078704-7 gnd rswk-swf USA (DE-588)4078704-7 g Wahlkampf (DE-588)4064292-6 s DE-604 Politik (DE-588)4046514-7 s Kommunikation (DE-588)4031883-7 s Politische Kampagne (DE-588)4998160-2 s Voth, Ben 1967- Verfasser (DE-588)1130618927 aut Trent, Judith S. 1940- Verfasser (DE-588)1215203160 aut Friedenberg, Robert V. 1943- Verfasser (DE-588)1124792392 aut Erscheint auch als Online-Ausgabe 978-1-5381-7145-5 Vorangegangen ist Political campaign communication Ninth edition 978-1-5381-1260-1 Digitalisierung UB Bamberg - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=034746942&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Denton, Robert E. Jr. 1953- Voth, Ben 1967- Trent, Judith S. 1940- Friedenberg, Robert V. 1943- Political campaign communication principles and practices bicssc / Communication studies bicssc / Elections & referenda bicssc / Media studies bisacsh / POLITICAL SCIENCE / Political Process / Campaigns & Elections bisacsh / LANGUAGE ARTS & DISCIPLINES / Communication Studies bisacsh / SOCIAL SCIENCE / Media Studies Political campaigns Communication in politics Politik (DE-588)4046514-7 gnd Politische Kampagne (DE-588)4998160-2 gnd Kommunikation (DE-588)4031883-7 gnd Wahlkampf (DE-588)4064292-6 gnd |
| subject_GND | (DE-588)4046514-7 (DE-588)4998160-2 (DE-588)4031883-7 (DE-588)4064292-6 (DE-588)4078704-7 |
| title | Political campaign communication principles and practices |
| title_auth | Political campaign communication principles and practices |
| title_exact_search | Political campaign communication principles and practices |
| title_exact_search_txtP | Political campaign communication principles and practices |
| title_full | Political campaign communication principles and practices Robert E. Denton Jr., Ben Voth, Judith S. Trent, Robert V. Friedenberg |
| title_fullStr | Political campaign communication principles and practices Robert E. Denton Jr., Ben Voth, Judith S. Trent, Robert V. Friedenberg |
| title_full_unstemmed | Political campaign communication principles and practices Robert E. Denton Jr., Ben Voth, Judith S. Trent, Robert V. Friedenberg |
| title_old | Political campaign communication |
| title_short | Political campaign communication |
| title_sort | political campaign communication principles and practices |
| title_sub | principles and practices |
| topic | bicssc / Communication studies bicssc / Elections & referenda bicssc / Media studies bisacsh / POLITICAL SCIENCE / Political Process / Campaigns & Elections bisacsh / LANGUAGE ARTS & DISCIPLINES / Communication Studies bisacsh / SOCIAL SCIENCE / Media Studies Political campaigns Communication in politics Politik (DE-588)4046514-7 gnd Politische Kampagne (DE-588)4998160-2 gnd Kommunikation (DE-588)4031883-7 gnd Wahlkampf (DE-588)4064292-6 gnd |
| topic_facet | bicssc / Communication studies bicssc / Elections & referenda bicssc / Media studies bisacsh / POLITICAL SCIENCE / Political Process / Campaigns & Elections bisacsh / LANGUAGE ARTS & DISCIPLINES / Communication Studies bisacsh / SOCIAL SCIENCE / Media Studies Political campaigns Communication in politics Politik Politische Kampagne Kommunikation Wahlkampf USA |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=034746942&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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