International Business: perspectives from developed and emerging markets

"International Business: Perspectives from Developed and Emerging Markets provides students with a balanced perspective on business in a global environment, exploring implications for multinational companies in developed and emerging markets. This is the first text of its kind to emphasize stra...

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Bibliographische Detailangaben
1. Verfasser: Parboteeah, K. Praveen (VerfasserIn)
Format: Buch
Sprache:English
Veröffentlicht: New York ; London Routledge 2024
Ausgabe:Third Edition
Schlagworte:
Zusammenfassung:"International Business: Perspectives from Developed and Emerging Markets provides students with a balanced perspective on business in a global environment, exploring implications for multinational companies in developed and emerging markets. This is the first text of its kind to emphasize strategic decision making as the cornerstone of its approach while focusing on emerging markets. Traditional topics, like foreign exchange markets and global competition, are contrasted with emerging operations, like Chinese market intervention and Islamic finance, to provide students with an understanding of successful business strategy. Readers learn to develop and implement these strategies across cultures, and across economic, legal, and religious institutions, in order to cope with competitive players in the global landscape. Application-based chapters open with reading goals and conclude with case studies and discussion questions to encourage a practical understanding of strategy"--
Beschreibung:xxxii, 536 Seiten Illustrationen, Diagramme, Karten
ISBN:9781032321189
9781032321226

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