The Right Sensory Mix: Decoding Customers’ Behavior and Preferences
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Berlin
Springer Berlin
2023
Springer 2023 |
| Ausgabe: | 2nd edition 2022 |
| Schriftenreihe: | Management for Professionals
|
| Schlagworte: | |
| Beschreibung: | XXVII, 322 Seiten 80 Illustrationen, 6 Illustrationen 23.5 cm x 15.5 cm, 539 g |
| ISBN: | 9783662637975 3662637979 |
Internformat
MARC
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| 653 | |a User Experience | ||
| 653 | |a Sensory Marketing | ||
| 653 | |a 08: Optimieren | ||
| 653 | |a 10: Verstehen | ||
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Datensatz im Suchindex
| _version_ | 1817968318374477824 |
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| author | Derval, Diana |
| author_GND | (DE-588)1265527512 |
| author_facet | Derval, Diana |
| author_role | aut |
| author_sort | Derval, Diana |
| author_variant | d d dd |
| building | Verbundindex |
| bvnumber | BV049417477 |
| ctrlnum | (DE-599)DNB1283504928 |
| edition | 2nd edition 2022 |
| format | Book |
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| id | DE-604.BV049417477 |
| illustrated | Illustrated |
| index_date | 2024-07-03T23:07:01Z |
| indexdate | 2024-12-09T13:08:12Z |
| institution | BVB |
| institution_GND | (DE-588)1065168780 |
| isbn | 9783662637975 3662637979 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-034744463 |
| open_access_boolean | |
| owner | DE-19 DE-BY-UBM |
| owner_facet | DE-19 DE-BY-UBM |
| physical | XXVII, 322 Seiten 80 Illustrationen, 6 Illustrationen 23.5 cm x 15.5 cm, 539 g |
| publishDate | 2023 |
| publishDateSearch | 2023 |
| publishDateSort | 2023 |
| publisher | Springer Berlin Springer |
| record_format | marc |
| series2 | Management for Professionals |
| spelling | Derval, Diana Verfasser (DE-588)1265527512 aut The Right Sensory Mix Decoding Customers’ Behavior and Preferences Diana Derval 2nd edition 2022 202304 Berlin Springer Berlin 2023 Springer 2023 XXVII, 322 Seiten 80 Illustrationen, 6 Illustrationen 23.5 cm x 15.5 cm, 539 g txt rdacontent n rdamedia nc rdacarrier Management for Professionals Neuromarketing (DE-588)7601901-9 gnd rswk-swf Verbraucherverhalten (DE-588)4062644-1 gnd rswk-swf Produktdifferenzierung (DE-588)4126360-1 gnd rswk-swf Produktinnovation (DE-588)4047346-6 gnd rswk-swf Produkteigenschaft (DE-588)4131706-3 gnd rswk-swf Sensorik Neurophysiologie (DE-588)4194931-6 gnd rswk-swf Zielgruppe (DE-588)4117714-9 gnd rswk-swf Wahrnehmung (DE-588)4064317-7 gnd rswk-swf Präferenz (DE-588)4121501-1 gnd rswk-swf Produktentwicklung (DE-588)4139402-1 gnd rswk-swf Behavioral Neuromarketing New Product Development Product Design Sensory Science User Experience Sensory Marketing 08: Optimieren 10: Verstehen Produktinnovation (DE-588)4047346-6 s Produktentwicklung (DE-588)4139402-1 s Produkteigenschaft (DE-588)4131706-3 s Sensorik Neurophysiologie (DE-588)4194931-6 s Verbraucherverhalten (DE-588)4062644-1 s Neuromarketing (DE-588)7601901-9 s DE-604 Präferenz (DE-588)4121501-1 s Wahrnehmung (DE-588)4064317-7 s Produktdifferenzierung (DE-588)4126360-1 s Zielgruppe (DE-588)4117714-9 s Springer-Verlag GmbH (DE-588)1065168780 pbl Erscheint auch als Druck-Ausgabe 9783662637944 1\p vlb 20230315 DE-101 https://d-nb.info/provenance/plan#vlb |
| spellingShingle | Derval, Diana The Right Sensory Mix Decoding Customers’ Behavior and Preferences Neuromarketing (DE-588)7601901-9 gnd Verbraucherverhalten (DE-588)4062644-1 gnd Produktdifferenzierung (DE-588)4126360-1 gnd Produktinnovation (DE-588)4047346-6 gnd Produkteigenschaft (DE-588)4131706-3 gnd Sensorik Neurophysiologie (DE-588)4194931-6 gnd Zielgruppe (DE-588)4117714-9 gnd Wahrnehmung (DE-588)4064317-7 gnd Präferenz (DE-588)4121501-1 gnd Produktentwicklung (DE-588)4139402-1 gnd |
| subject_GND | (DE-588)7601901-9 (DE-588)4062644-1 (DE-588)4126360-1 (DE-588)4047346-6 (DE-588)4131706-3 (DE-588)4194931-6 (DE-588)4117714-9 (DE-588)4064317-7 (DE-588)4121501-1 (DE-588)4139402-1 |
| title | The Right Sensory Mix Decoding Customers’ Behavior and Preferences |
| title_auth | The Right Sensory Mix Decoding Customers’ Behavior and Preferences |
| title_exact_search | The Right Sensory Mix Decoding Customers’ Behavior and Preferences |
| title_exact_search_txtP | The Right Sensory Mix Decoding Customers’ Behavior and Preferences |
| title_full | The Right Sensory Mix Decoding Customers’ Behavior and Preferences Diana Derval |
| title_fullStr | The Right Sensory Mix Decoding Customers’ Behavior and Preferences Diana Derval |
| title_full_unstemmed | The Right Sensory Mix Decoding Customers’ Behavior and Preferences Diana Derval |
| title_short | The Right Sensory Mix |
| title_sort | the right sensory mix decoding customers behavior and preferences |
| title_sub | Decoding Customers’ Behavior and Preferences |
| topic | Neuromarketing (DE-588)7601901-9 gnd Verbraucherverhalten (DE-588)4062644-1 gnd Produktdifferenzierung (DE-588)4126360-1 gnd Produktinnovation (DE-588)4047346-6 gnd Produkteigenschaft (DE-588)4131706-3 gnd Sensorik Neurophysiologie (DE-588)4194931-6 gnd Zielgruppe (DE-588)4117714-9 gnd Wahrnehmung (DE-588)4064317-7 gnd Präferenz (DE-588)4121501-1 gnd Produktentwicklung (DE-588)4139402-1 gnd |
| topic_facet | Neuromarketing Verbraucherverhalten Produktdifferenzierung Produktinnovation Produkteigenschaft Sensorik Neurophysiologie Zielgruppe Wahrnehmung Präferenz Produktentwicklung |
| work_keys_str_mv | AT dervaldiana therightsensorymixdecodingcustomersbehaviorandpreferences AT springerverlaggmbh therightsensorymixdecodingcustomersbehaviorandpreferences |