Verfügbarkeit: An SEO Guide for Start-Ups

An SEO Guide for Start-Ups:

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Bibliographische Detailangaben
1. Verfasser:	Rani, Monica (VerfasserIn)
Format:	Elektronisch E-Book
Sprache:	English
Veröffentlicht:	New York Nova Science Publishers, Incorporated 2023
Ausgabe:	1st ed
Schriftenreihe:	Business, Technology and Finance Series
Schlagworte:	Information technology-Management New business enterprises-Management
Online-Zugang:	HWR01
Beschreibung:	Description based on publisher supplied metadata and other sources
Beschreibung:	1 Online-Ressource (168 Seiten)
ISBN:	9798886979428

Internformat

MARC


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505	8		\|a Intro -- Contents -- Preface -- Acknowledgments -- Chapter 1 -- Understanding the Origin and Relevance of SEO in the Current Business Landscape -- Abstract -- Introduction -- 1.1. History of SEO -- 1.2. SEO - An Overview -- 1.2.1. Working of SEO -- 1.3. Techniques for Improving Page Rank -- 1.3.1. On-Page SEO -- 1.3.1.1. Interlinkage between On-Page SEO and Keywords for Content -- 1.3.1.2. SEO - Beyond the Tags of Keywords -- 1.3.2. Off-Page SEO -- 1.3.2.1. Diversify Anchor Texts -- 1.3.2.2. Non-Link-Related Off-Site SEO -- 1.3.3. A Brief Comparison between On-Page and Off-Page SEO -- 1.4. Page Rank -- 1.4.1. How Is PageRank Determined -- 1.4.2. Link Juices and How They Are Determined -- 1.5. Technical SEO -- 1.6. SEO Strategy -- 1.6.1. How to Create an Effective Content Strategy? -- 1.7. Advantages of SEO -- Conclusion -- References -- Chapter 2 -- On-Page SEO -- Abstract -- Introduction -- 2.1. On-Page SEO- An Overview -- Objective of On-Page SEO -- 2.2. SEO Techniques -- 2.1.1. Titles Tags -- 2.1.2. Meta Keywords and Meta Description -- 2.1.3. Internal Links -- 2.1.4. Types of Links -- 2.1.4.1. Contextual Links -- 2.1.4.2. Navigational Links -- 2.1.4.3. Text Link -- 2.1.4.4. Image Link -- 2.1.4.5. Footer Link -- 2.1.5. HTML Code -- 2.1.6. Heading Tags -- 2.1.7. ALT Tags -- 2.1.8. No Flash and JavaScript External -- 2.1.9. SITE Maps -- 2.1.10. URL Optimization -- 2.3. On-Page Content -- 2.4. Images -- 2.5. User Experience (UX) -- 2.5.1. What Would Make a Website Impressive? -- 2.6. Black Hat SEO -- 2.7. Website Accessibility -- Conclusion -- References -- Chapter 3 -- Off-Page SEO -- Abstract -- Introduction -- 3.1. Link Building -- 3.2. Social Media Sharing -- 3.3. Search Engine Optimization for Local Queries -- 3.4. Brand Mentioning -- 3.5. Content Marketing -- Conclusion -- References -- Chapter 4 -- Desktop and Mobile SEO -- Abstract
505	8		\|a Introduction -- 4.1. Search Engine Optimization -- 4.1.1. Introduction to Mobile SEO -- 4.1.2. Benefits of Mobile SEO -- 4.2. Introduction to Desktop SEO -- 4.2.1. Benefits of Desktop SEO -- 4.2.1.1. Mobile SEO and Desktop SEO -- 4.2.1.2. Location -- 4.2.1.3. The Operating System of the Device -- 4.2.1.4. Engagement Rephrasing -- 4.2.1.5. Click through Rate -- 4.2.1.6. Search Layout -- 4.2.1.7. Search Engine Results Pages (SERPs) -- 4.3. Mobile Optimization -- 4.3.1. The Necessity of Mobile Friendliness -- 4.3.2. Responsive Design -- 4.3.3. Process of Mobile Website Optimization -- 4.3.3.1. Step 1. Understand Google's Mobile Optimization Preferences -- 4.3.3.2. Step 2. Design a Responsive Website -- 4.3.3.3. Step 3. Understand the Constraints of Mobile Design -- 4.3.3.4. Step 4. Adapt to needs for mobile SEO -- 4.4. Local SEO -- 4.4.1. Important Local SEO Ranking Factors -- 4.4.2. Key Metrics that Improve Local SEO Rankings -- Conclusion -- References -- Chapter 5 -- Technical SEO -- Abstract -- Introduction -- 1. Mobile-Friendliness -- 2. Website Loading Time -- 3. Link Structure -- 4. Navigation -- 5. Control of Duplicate Information -- 6. Website Security -- 7. Control of Duplicate Version -- 8. Crawl Depth of Website -- Conclusion -- References -- Chapter 6 -- Search Engine Marketing -- Abstract -- Introduction -- 6.1. Need for Search Engine Marketing -- 6.1.1. Search Engine Optimization V/S Search Engine Marketing -- 6.1.2. The Keyword Research -- 6.1.3. Keywords and Account Structure -- 6.2. The Working of Ad Auction -- 6.2.1. How to Win an Auction? -- 6.2.2. Importance of a Good Quality Advertisement -- 6.2.3. How to Get Earn Success Using Paid Ads? -- 6.3. The Best Sem Tools -- 6.4. What Makes an Ad Effective ? -- 6.5. A/B Testing for Search Engine Marketing -- 6.6. How to Create an Effective SEM Strategy?
505	8		\|a 6.7. Things to Keep in Mind While Making an SEM Strategy -- 6.7.1. Best SEM Practices -- 6.8. Search Engine Marketing: Key Terms -- Conclusion -- References -- Chapter 7 -- Recommendation to Start-Ups -- Abstract -- Introduction -- 7.1. Importance of SEO for Start-Ups -- 7.1.1. Why Should Companies Perform SEO? -- 7.1.2. How Do People Convert via Organic SEO? -- 7.2. How Should Start-Ups Work on SEO ? -- 7.2.1. SEO Audit -- 7.2.2. Keyword Planning -- 7.2.3. Benefits of Keyword Research -- 7.2.4. On-Page and Technical SEO -- 7.2.5. Content Building -- 7.2.6. Off-Page SEO -- 7.2.7. Content and Local SEO -- Conclusion -- References -- Chapter 8 -- Maintaining SEO -- Abstract -- Introduction -- 8.1. SEO Tools -- 8.2. Maintaining the Edge -- 8.2.1. Beating the Competitors and Manage SEO Ranking -- 8.3. Tricks to Beat Competition -- 8.4. Keyword Trends -- 8.4.1. Keyword Trends - Play It! -- 8.4.2. Follow Keyword Trends -- 8.4.3. How to Use Google Trends for Keyword Research? -- 8.4.4. Top Keyword Trend Tools -- 8.5. Search Engine Algorithms -- 8.5.1. How Do Search Engines Work? -- 8.5.2. Aim of a Search Engine Algorithm -- 8.5.3. What Happens When a Search Is Performed? -- 8.5.3.1. Search Engine Crawling -- 8.5.3.2. Search Engine Index -- 8.5.3.3. Search Engine Ranking -- 8.5.4. Search Results Saved by Google -- 8.5.5. Why Do Some Pages Show Up Higher Than Others? -- 8.5.6. Why Might a Page Not Be Indexed? -- 8.6. Content Strategy -- 8.6.1. Importance of a Content Strategy -- 8.6.2. Content Strategy Focusing on SEO -- 8.6.3. Content Focusing Customer Success and Support -- 8.6.4. Content Strategy for Sales Enablement -- 8.6.5. Develop a Content Roadmap -- Conclusion -- References -- Index -- About the Editors -- Blank Page
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Datensatz im Suchindex

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contents	Intro -- Contents -- Preface -- Acknowledgments -- Chapter 1 -- Understanding the Origin and Relevance of SEO in the Current Business Landscape -- Abstract -- Introduction -- 1.1. History of SEO -- 1.2. SEO - An Overview -- 1.2.1. Working of SEO -- 1.3. Techniques for Improving Page Rank -- 1.3.1. On-Page SEO -- 1.3.1.1. Interlinkage between On-Page SEO and Keywords for Content -- 1.3.1.2. SEO - Beyond the Tags of Keywords -- 1.3.2. Off-Page SEO -- 1.3.2.1. Diversify Anchor Texts -- 1.3.2.2. Non-Link-Related Off-Site SEO -- 1.3.3. A Brief Comparison between On-Page and Off-Page SEO -- 1.4. Page Rank -- 1.4.1. How Is PageRank Determined -- 1.4.2. Link Juices and How They Are Determined -- 1.5. Technical SEO -- 1.6. SEO Strategy -- 1.6.1. How to Create an Effective Content Strategy? -- 1.7. Advantages of SEO -- Conclusion -- References -- Chapter 2 -- On-Page SEO -- Abstract -- Introduction -- 2.1. On-Page SEO- An Overview -- Objective of On-Page SEO -- 2.2. SEO Techniques -- 2.1.1. Titles Tags -- 2.1.2. Meta Keywords and Meta Description -- 2.1.3. Internal Links -- 2.1.4. Types of Links -- 2.1.4.1. Contextual Links -- 2.1.4.2. Navigational Links -- 2.1.4.3. Text Link -- 2.1.4.4. Image Link -- 2.1.4.5. Footer Link -- 2.1.5. HTML Code -- 2.1.6. Heading Tags -- 2.1.7. ALT Tags -- 2.1.8. No Flash and JavaScript External -- 2.1.9. SITE Maps -- 2.1.10. URL Optimization -- 2.3. On-Page Content -- 2.4. Images -- 2.5. User Experience (UX) -- 2.5.1. What Would Make a Website Impressive? -- 2.6. Black Hat SEO -- 2.7. Website Accessibility -- Conclusion -- References -- Chapter 3 -- Off-Page SEO -- Abstract -- Introduction -- 3.1. Link Building -- 3.2. Social Media Sharing -- 3.3. Search Engine Optimization for Local Queries -- 3.4. Brand Mentioning -- 3.5. Content Marketing -- Conclusion -- References -- Chapter 4 -- Desktop and Mobile SEO -- Abstract Introduction -- 4.1. Search Engine Optimization -- 4.1.1. Introduction to Mobile SEO -- 4.1.2. Benefits of Mobile SEO -- 4.2. Introduction to Desktop SEO -- 4.2.1. Benefits of Desktop SEO -- 4.2.1.1. Mobile SEO and Desktop SEO -- 4.2.1.2. Location -- 4.2.1.3. The Operating System of the Device -- 4.2.1.4. Engagement Rephrasing -- 4.2.1.5. Click through Rate -- 4.2.1.6. Search Layout -- 4.2.1.7. Search Engine Results Pages (SERPs) -- 4.3. Mobile Optimization -- 4.3.1. The Necessity of Mobile Friendliness -- 4.3.2. Responsive Design -- 4.3.3. Process of Mobile Website Optimization -- 4.3.3.1. Step 1. Understand Google's Mobile Optimization Preferences -- 4.3.3.2. Step 2. Design a Responsive Website -- 4.3.3.3. Step 3. Understand the Constraints of Mobile Design -- 4.3.3.4. Step 4. Adapt to needs for mobile SEO -- 4.4. Local SEO -- 4.4.1. Important Local SEO Ranking Factors -- 4.4.2. Key Metrics that Improve Local SEO Rankings -- Conclusion -- References -- Chapter 5 -- Technical SEO -- Abstract -- Introduction -- 1. Mobile-Friendliness -- 2. Website Loading Time -- 3. Link Structure -- 4. Navigation -- 5. Control of Duplicate Information -- 6. Website Security -- 7. Control of Duplicate Version -- 8. Crawl Depth of Website -- Conclusion -- References -- Chapter 6 -- Search Engine Marketing -- Abstract -- Introduction -- 6.1. Need for Search Engine Marketing -- 6.1.1. Search Engine Optimization V/S Search Engine Marketing -- 6.1.2. The Keyword Research -- 6.1.3. Keywords and Account Structure -- 6.2. The Working of Ad Auction -- 6.2.1. How to Win an Auction? -- 6.2.2. Importance of a Good Quality Advertisement -- 6.2.3. How to Get Earn Success Using Paid Ads? -- 6.3. The Best Sem Tools -- 6.4. What Makes an Ad Effective ? -- 6.5. A/B Testing for Search Engine Marketing -- 6.6. How to Create an Effective SEM Strategy? 6.7. Things to Keep in Mind While Making an SEM Strategy -- 6.7.1. Best SEM Practices -- 6.8. Search Engine Marketing: Key Terms -- Conclusion -- References -- Chapter 7 -- Recommendation to Start-Ups -- Abstract -- Introduction -- 7.1. Importance of SEO for Start-Ups -- 7.1.1. Why Should Companies Perform SEO? -- 7.1.2. How Do People Convert via Organic SEO? -- 7.2. How Should Start-Ups Work on SEO ? -- 7.2.1. SEO Audit -- 7.2.2. Keyword Planning -- 7.2.3. Benefits of Keyword Research -- 7.2.4. On-Page and Technical SEO -- 7.2.5. Content Building -- 7.2.6. Off-Page SEO -- 7.2.7. Content and Local SEO -- Conclusion -- References -- Chapter 8 -- Maintaining SEO -- Abstract -- Introduction -- 8.1. SEO Tools -- 8.2. Maintaining the Edge -- 8.2.1. Beating the Competitors and Manage SEO Ranking -- 8.3. Tricks to Beat Competition -- 8.4. Keyword Trends -- 8.4.1. Keyword Trends - Play It! -- 8.4.2. Follow Keyword Trends -- 8.4.3. How to Use Google Trends for Keyword Research? -- 8.4.4. Top Keyword Trend Tools -- 8.5. Search Engine Algorithms -- 8.5.1. How Do Search Engines Work? -- 8.5.2. Aim of a Search Engine Algorithm -- 8.5.3. What Happens When a Search Is Performed? -- 8.5.3.1. Search Engine Crawling -- 8.5.3.2. Search Engine Index -- 8.5.3.3. Search Engine Ranking -- 8.5.4. Search Results Saved by Google -- 8.5.5. Why Do Some Pages Show Up Higher Than Others? -- 8.5.6. Why Might a Page Not Be Indexed? -- 8.6. Content Strategy -- 8.6.1. Importance of a Content Strategy -- 8.6.2. Content Strategy Focusing on SEO -- 8.6.3. Content Focusing Customer Success and Support -- 8.6.4. Content Strategy for Sales Enablement -- 8.6.5. Develop a Content Roadmap -- Conclusion -- References -- Index -- About the Editors -- Blank Page
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History of SEO -- 1.2. SEO - An Overview -- 1.2.1. Working of SEO -- 1.3. Techniques for Improving Page Rank -- 1.3.1. On-Page SEO -- 1.3.1.1. Interlinkage between On-Page SEO and Keywords for Content -- 1.3.1.2. SEO - Beyond the Tags of Keywords -- 1.3.2. Off-Page SEO -- 1.3.2.1. Diversify Anchor Texts -- 1.3.2.2. Non-Link-Related Off-Site SEO -- 1.3.3. A Brief Comparison between On-Page and Off-Page SEO -- 1.4. Page Rank -- 1.4.1. How Is PageRank Determined -- 1.4.2. Link Juices and How They Are Determined -- 1.5. Technical SEO -- 1.6. SEO Strategy -- 1.6.1. How to Create an Effective Content Strategy? -- 1.7. Advantages of SEO -- Conclusion -- References -- Chapter 2 -- On-Page SEO -- Abstract -- Introduction -- 2.1. On-Page SEO- An Overview -- Objective of On-Page SEO -- 2.2. SEO Techniques -- 2.1.1. Titles Tags -- 2.1.2. Meta Keywords and Meta Description -- 2.1.3. Internal Links -- 2.1.4. Types of Links -- 2.1.4.1. Contextual Links -- 2.1.4.2. Navigational Links -- 2.1.4.3. Text Link -- 2.1.4.4. Image Link -- 2.1.4.5. Footer Link -- 2.1.5. HTML Code -- 2.1.6. Heading Tags -- 2.1.7. ALT Tags -- 2.1.8. No Flash and JavaScript External -- 2.1.9. SITE Maps -- 2.1.10. URL Optimization -- 2.3. On-Page Content -- 2.4. Images -- 2.5. User Experience (UX) -- 2.5.1. What Would Make a Website Impressive? -- 2.6. Black Hat SEO -- 2.7. Website Accessibility -- Conclusion -- References -- Chapter 3 -- Off-Page SEO -- Abstract -- Introduction -- 3.1. Link Building -- 3.2. Social Media Sharing -- 3.3. Search Engine Optimization for Local Queries -- 3.4. Brand Mentioning -- 3.5. Content Marketing -- Conclusion -- References -- Chapter 4 -- Desktop and Mobile SEO -- Abstract</subfield></datafield><datafield tag="505" ind1="8" ind2=" "><subfield code="a">Introduction -- 4.1. Search Engine Optimization -- 4.1.1. Introduction to Mobile SEO -- 4.1.2. Benefits of Mobile SEO -- 4.2. Introduction to Desktop SEO -- 4.2.1. Benefits of Desktop SEO -- 4.2.1.1. 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spelling	Rani, Monica Verfasser aut An SEO Guide for Start-Ups 1st ed New York Nova Science Publishers, Incorporated 2023 ©2023 1 Online-Ressource (168 Seiten) txt rdacontent c rdamedia cr rdacarrier Business, Technology and Finance Series Description based on publisher supplied metadata and other sources Intro -- Contents -- Preface -- Acknowledgments -- Chapter 1 -- Understanding the Origin and Relevance of SEO in the Current Business Landscape -- Abstract -- Introduction -- 1.1. History of SEO -- 1.2. SEO - An Overview -- 1.2.1. Working of SEO -- 1.3. Techniques for Improving Page Rank -- 1.3.1. On-Page SEO -- 1.3.1.1. Interlinkage between On-Page SEO and Keywords for Content -- 1.3.1.2. SEO - Beyond the Tags of Keywords -- 1.3.2. Off-Page SEO -- 1.3.2.1. Diversify Anchor Texts -- 1.3.2.2. Non-Link-Related Off-Site SEO -- 1.3.3. A Brief Comparison between On-Page and Off-Page SEO -- 1.4. Page Rank -- 1.4.1. How Is PageRank Determined -- 1.4.2. Link Juices and How They Are Determined -- 1.5. Technical SEO -- 1.6. SEO Strategy -- 1.6.1. How to Create an Effective Content Strategy? -- 1.7. Advantages of SEO -- Conclusion -- References -- Chapter 2 -- On-Page SEO -- Abstract -- Introduction -- 2.1. On-Page SEO- An Overview -- Objective of On-Page SEO -- 2.2. SEO Techniques -- 2.1.1. Titles Tags -- 2.1.2. Meta Keywords and Meta Description -- 2.1.3. Internal Links -- 2.1.4. Types of Links -- 2.1.4.1. Contextual Links -- 2.1.4.2. Navigational Links -- 2.1.4.3. Text Link -- 2.1.4.4. Image Link -- 2.1.4.5. Footer Link -- 2.1.5. HTML Code -- 2.1.6. Heading Tags -- 2.1.7. ALT Tags -- 2.1.8. No Flash and JavaScript External -- 2.1.9. SITE Maps -- 2.1.10. URL Optimization -- 2.3. On-Page Content -- 2.4. Images -- 2.5. User Experience (UX) -- 2.5.1. What Would Make a Website Impressive? -- 2.6. Black Hat SEO -- 2.7. Website Accessibility -- Conclusion -- References -- Chapter 3 -- Off-Page SEO -- Abstract -- Introduction -- 3.1. Link Building -- 3.2. Social Media Sharing -- 3.3. Search Engine Optimization for Local Queries -- 3.4. Brand Mentioning -- 3.5. Content Marketing -- Conclusion -- References -- Chapter 4 -- Desktop and Mobile SEO -- Abstract Introduction -- 4.1. Search Engine Optimization -- 4.1.1. Introduction to Mobile SEO -- 4.1.2. Benefits of Mobile SEO -- 4.2. Introduction to Desktop SEO -- 4.2.1. Benefits of Desktop SEO -- 4.2.1.1. Mobile SEO and Desktop SEO -- 4.2.1.2. Location -- 4.2.1.3. The Operating System of the Device -- 4.2.1.4. Engagement Rephrasing -- 4.2.1.5. Click through Rate -- 4.2.1.6. Search Layout -- 4.2.1.7. Search Engine Results Pages (SERPs) -- 4.3. Mobile Optimization -- 4.3.1. The Necessity of Mobile Friendliness -- 4.3.2. Responsive Design -- 4.3.3. Process of Mobile Website Optimization -- 4.3.3.1. Step 1. Understand Google's Mobile Optimization Preferences -- 4.3.3.2. Step 2. Design a Responsive Website -- 4.3.3.3. Step 3. Understand the Constraints of Mobile Design -- 4.3.3.4. Step 4. Adapt to needs for mobile SEO -- 4.4. Local SEO -- 4.4.1. Important Local SEO Ranking Factors -- 4.4.2. Key Metrics that Improve Local SEO Rankings -- Conclusion -- References -- Chapter 5 -- Technical SEO -- Abstract -- Introduction -- 1. Mobile-Friendliness -- 2. Website Loading Time -- 3. Link Structure -- 4. Navigation -- 5. Control of Duplicate Information -- 6. Website Security -- 7. Control of Duplicate Version -- 8. Crawl Depth of Website -- Conclusion -- References -- Chapter 6 -- Search Engine Marketing -- Abstract -- Introduction -- 6.1. Need for Search Engine Marketing -- 6.1.1. Search Engine Optimization V/S Search Engine Marketing -- 6.1.2. The Keyword Research -- 6.1.3. Keywords and Account Structure -- 6.2. The Working of Ad Auction -- 6.2.1. How to Win an Auction? -- 6.2.2. Importance of a Good Quality Advertisement -- 6.2.3. How to Get Earn Success Using Paid Ads? -- 6.3. The Best Sem Tools -- 6.4. What Makes an Ad Effective ? -- 6.5. A/B Testing for Search Engine Marketing -- 6.6. How to Create an Effective SEM Strategy? 6.7. Things to Keep in Mind While Making an SEM Strategy -- 6.7.1. Best SEM Practices -- 6.8. Search Engine Marketing: Key Terms -- Conclusion -- References -- Chapter 7 -- Recommendation to Start-Ups -- Abstract -- Introduction -- 7.1. Importance of SEO for Start-Ups -- 7.1.1. Why Should Companies Perform SEO? -- 7.1.2. How Do People Convert via Organic SEO? -- 7.2. How Should Start-Ups Work on SEO ? -- 7.2.1. SEO Audit -- 7.2.2. Keyword Planning -- 7.2.3. Benefits of Keyword Research -- 7.2.4. On-Page and Technical SEO -- 7.2.5. Content Building -- 7.2.6. Off-Page SEO -- 7.2.7. Content and Local SEO -- Conclusion -- References -- Chapter 8 -- Maintaining SEO -- Abstract -- Introduction -- 8.1. SEO Tools -- 8.2. Maintaining the Edge -- 8.2.1. Beating the Competitors and Manage SEO Ranking -- 8.3. Tricks to Beat Competition -- 8.4. Keyword Trends -- 8.4.1. Keyword Trends - Play It! -- 8.4.2. Follow Keyword Trends -- 8.4.3. How to Use Google Trends for Keyword Research? -- 8.4.4. Top Keyword Trend Tools -- 8.5. Search Engine Algorithms -- 8.5.1. How Do Search Engines Work? -- 8.5.2. Aim of a Search Engine Algorithm -- 8.5.3. What Happens When a Search Is Performed? -- 8.5.3.1. Search Engine Crawling -- 8.5.3.2. Search Engine Index -- 8.5.3.3. Search Engine Ranking -- 8.5.4. Search Results Saved by Google -- 8.5.5. Why Do Some Pages Show Up Higher Than Others? -- 8.5.6. Why Might a Page Not Be Indexed? -- 8.6. Content Strategy -- 8.6.1. Importance of a Content Strategy -- 8.6.2. Content Strategy Focusing on SEO -- 8.6.3. Content Focusing Customer Success and Support -- 8.6.4. Content Strategy for Sales Enablement -- 8.6.5. Develop a Content Roadmap -- Conclusion -- References -- Index -- About the Editors -- Blank Page Information technology-Management New business enterprises-Management Erscheint auch als Druck-Ausgabe Rani, Monica An SEO Guide for Start-Ups New York : Nova Science Publishers, Incorporated,c2023 9798886979145
spellingShingle	Rani, Monica An SEO Guide for Start-Ups Intro -- Contents -- Preface -- Acknowledgments -- Chapter 1 -- Understanding the Origin and Relevance of SEO in the Current Business Landscape -- Abstract -- Introduction -- 1.1. History of SEO -- 1.2. SEO - An Overview -- 1.2.1. Working of SEO -- 1.3. Techniques for Improving Page Rank -- 1.3.1. On-Page SEO -- 1.3.1.1. Interlinkage between On-Page SEO and Keywords for Content -- 1.3.1.2. SEO - Beyond the Tags of Keywords -- 1.3.2. Off-Page SEO -- 1.3.2.1. Diversify Anchor Texts -- 1.3.2.2. Non-Link-Related Off-Site SEO -- 1.3.3. A Brief Comparison between On-Page and Off-Page SEO -- 1.4. Page Rank -- 1.4.1. How Is PageRank Determined -- 1.4.2. Link Juices and How They Are Determined -- 1.5. Technical SEO -- 1.6. SEO Strategy -- 1.6.1. How to Create an Effective Content Strategy? -- 1.7. Advantages of SEO -- Conclusion -- References -- Chapter 2 -- On-Page SEO -- Abstract -- Introduction -- 2.1. On-Page SEO- An Overview -- Objective of On-Page SEO -- 2.2. SEO Techniques -- 2.1.1. Titles Tags -- 2.1.2. Meta Keywords and Meta Description -- 2.1.3. Internal Links -- 2.1.4. Types of Links -- 2.1.4.1. Contextual Links -- 2.1.4.2. Navigational Links -- 2.1.4.3. Text Link -- 2.1.4.4. Image Link -- 2.1.4.5. Footer Link -- 2.1.5. HTML Code -- 2.1.6. Heading Tags -- 2.1.7. ALT Tags -- 2.1.8. No Flash and JavaScript External -- 2.1.9. SITE Maps -- 2.1.10. URL Optimization -- 2.3. On-Page Content -- 2.4. Images -- 2.5. User Experience (UX) -- 2.5.1. What Would Make a Website Impressive? -- 2.6. Black Hat SEO -- 2.7. Website Accessibility -- Conclusion -- References -- Chapter 3 -- Off-Page SEO -- Abstract -- Introduction -- 3.1. Link Building -- 3.2. Social Media Sharing -- 3.3. Search Engine Optimization for Local Queries -- 3.4. Brand Mentioning -- 3.5. Content Marketing -- Conclusion -- References -- Chapter 4 -- Desktop and Mobile SEO -- Abstract Introduction -- 4.1. Search Engine Optimization -- 4.1.1. Introduction to Mobile SEO -- 4.1.2. Benefits of Mobile SEO -- 4.2. Introduction to Desktop SEO -- 4.2.1. Benefits of Desktop SEO -- 4.2.1.1. Mobile SEO and Desktop SEO -- 4.2.1.2. Location -- 4.2.1.3. The Operating System of the Device -- 4.2.1.4. Engagement Rephrasing -- 4.2.1.5. Click through Rate -- 4.2.1.6. Search Layout -- 4.2.1.7. Search Engine Results Pages (SERPs) -- 4.3. Mobile Optimization -- 4.3.1. The Necessity of Mobile Friendliness -- 4.3.2. Responsive Design -- 4.3.3. Process of Mobile Website Optimization -- 4.3.3.1. Step 1. Understand Google's Mobile Optimization Preferences -- 4.3.3.2. Step 2. Design a Responsive Website -- 4.3.3.3. Step 3. Understand the Constraints of Mobile Design -- 4.3.3.4. Step 4. Adapt to needs for mobile SEO -- 4.4. Local SEO -- 4.4.1. Important Local SEO Ranking Factors -- 4.4.2. Key Metrics that Improve Local SEO Rankings -- Conclusion -- References -- Chapter 5 -- Technical SEO -- Abstract -- Introduction -- 1. Mobile-Friendliness -- 2. Website Loading Time -- 3. Link Structure -- 4. Navigation -- 5. Control of Duplicate Information -- 6. Website Security -- 7. Control of Duplicate Version -- 8. Crawl Depth of Website -- Conclusion -- References -- Chapter 6 -- Search Engine Marketing -- Abstract -- Introduction -- 6.1. Need for Search Engine Marketing -- 6.1.1. Search Engine Optimization V/S Search Engine Marketing -- 6.1.2. The Keyword Research -- 6.1.3. Keywords and Account Structure -- 6.2. The Working of Ad Auction -- 6.2.1. How to Win an Auction? -- 6.2.2. Importance of a Good Quality Advertisement -- 6.2.3. How to Get Earn Success Using Paid Ads? -- 6.3. The Best Sem Tools -- 6.4. What Makes an Ad Effective ? -- 6.5. A/B Testing for Search Engine Marketing -- 6.6. How to Create an Effective SEM Strategy? 6.7. Things to Keep in Mind While Making an SEM Strategy -- 6.7.1. Best SEM Practices -- 6.8. Search Engine Marketing: Key Terms -- Conclusion -- References -- Chapter 7 -- Recommendation to Start-Ups -- Abstract -- Introduction -- 7.1. Importance of SEO for Start-Ups -- 7.1.1. Why Should Companies Perform SEO? -- 7.1.2. How Do People Convert via Organic SEO? -- 7.2. How Should Start-Ups Work on SEO ? -- 7.2.1. SEO Audit -- 7.2.2. Keyword Planning -- 7.2.3. Benefits of Keyword Research -- 7.2.4. On-Page and Technical SEO -- 7.2.5. Content Building -- 7.2.6. Off-Page SEO -- 7.2.7. Content and Local SEO -- Conclusion -- References -- Chapter 8 -- Maintaining SEO -- Abstract -- Introduction -- 8.1. SEO Tools -- 8.2. Maintaining the Edge -- 8.2.1. Beating the Competitors and Manage SEO Ranking -- 8.3. Tricks to Beat Competition -- 8.4. Keyword Trends -- 8.4.1. Keyword Trends - Play It! -- 8.4.2. Follow Keyword Trends -- 8.4.3. How to Use Google Trends for Keyword Research? -- 8.4.4. Top Keyword Trend Tools -- 8.5. Search Engine Algorithms -- 8.5.1. How Do Search Engines Work? -- 8.5.2. Aim of a Search Engine Algorithm -- 8.5.3. What Happens When a Search Is Performed? -- 8.5.3.1. Search Engine Crawling -- 8.5.3.2. Search Engine Index -- 8.5.3.3. Search Engine Ranking -- 8.5.4. Search Results Saved by Google -- 8.5.5. Why Do Some Pages Show Up Higher Than Others? -- 8.5.6. Why Might a Page Not Be Indexed? -- 8.6. Content Strategy -- 8.6.1. Importance of a Content Strategy -- 8.6.2. Content Strategy Focusing on SEO -- 8.6.3. Content Focusing Customer Success and Support -- 8.6.4. Content Strategy for Sales Enablement -- 8.6.5. Develop a Content Roadmap -- Conclusion -- References -- Index -- About the Editors -- Blank Page Information technology-Management New business enterprises-Management
title	An SEO Guide for Start-Ups
title_auth	An SEO Guide for Start-Ups
title_exact_search	An SEO Guide for Start-Ups
title_exact_search_txtP	An SEO Guide for Start-Ups
title_full	An SEO Guide for Start-Ups
title_fullStr	An SEO Guide for Start-Ups
title_full_unstemmed	An SEO Guide for Start-Ups
title_short	An SEO Guide for Start-Ups
title_sort	an seo guide for start ups
topic	Information technology-Management New business enterprises-Management
topic_facet	Information technology-Management New business enterprises-Management
work_keys_str_mv	AT ranimonica anseoguideforstartups

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